The audience feedback was overall positive and indicated that the music video appealed most to 17-20 year olds as intended. Certain aspects like the natural setting, use of sunlight, and costume changes were praised. However, some indoor scenes were too dark. Different genders had differing perceptions, with women noting costumes more and men focusing on lighting and angles. The music video would be suited to channels like NME, Q and MTV that feature similar independent and alternative music genres. Audience analysis is crucial for musical success as artists must meet consumer demands.

1. Question THREE
What have you learned from your audience feedback?
Historically speaking, musical charts have been the on the
forefront of the popularity of an artist and so it is
necessary that you satisfy the audience’s need. They are
the consumer and there must be an interaction between
the producers and the audience. According to a media
marketing agency, ‘understanding the audience
demographic of a media outlet when wanting to utilize it
to get exposure for your content or when wanting to
advertise a product or service through it, is extremely
important.’ And so, it is evident that the audience
demographics are not only taken into account, but, it is
also wise to represent them in your production. The target
audience is vital and undoubtedly the strand of society by
which you want to please.
Analysing Feedback
After analysing my audience feedback, the overall opinion is that our production
attracts 17-20 year olds, which is what we intended as the artist we used was in the
specific age bracket. This is demonstrated through costume, make-up and persona.
The audience tended to find her friendliness, smile, acting; attractiveness and
personality are appealing to the viewer. These are the prominent attributes that
enhance the success and focus of the artist; this indeed provides a star persona of the
artist to ensure maximum success in terms of the image that is eagerly desired. With
these characteristics in mind, it emerges into the genre of Indie. In reference to Tim
Wall’s ‘Studying popular music culture’,’ we feel we know stars as individuals, but
our experience of them id often mediated through the interviews, records,
photographs and video appearances we consume.’ Therefore, we can conclude the
attributes of which the audience we pleased with were attributes which audiences
often consume to delve into the desire of the celebrity culture. Furthermore,
improvements could have been made, specifically, in terms of using more naturalistic
setting as this scene proved to be successful and effective, additionally the use of the
sun was a shot which the audience were intrigued by, a viewer stated, ‘it showed
individuality and the bright light was effective’.
This particular show enhances the naturalistic setting
and was hugely popular with the audience. This is
perhaps due to the blinding light which alters their
appearance and is also a low angle, as we get an
image of life above the ground, with emphasis on
the trees and the sky.

2. The audience feedback was particularly encouraging, with constructive criticism and
positive feedback. An example of this was a member of the audience noticed the
darkness of some of the indoor scenes, therefore from this we were able to see the
flaws in our work and if we had another opportunity, I feel as though this would be
criteria by which we could work on. It was perceived that the attire used was
‘suggestive of the genre which leads us to a star image.’ Additionally, the audience
noticed the variety of costume changes which provides for us (Afet and I) recognition
of the wardrobe we developed and the amount of input we put into it. It was evident
from our audience feedback that women noted the idea of costume change than men,
the males noted more on the lighting and camera angles. And so, we can conclude
different genders perceive effective aspects of our production differently. In terms of
setting the location on the music strand, our media product would probably be aired
on music channels such as NME, Q and MTV as MTV broadcasts all types of music
genres, these particular music channels show similar videos to our music video,
especially NME as they tend to broadcast independent groups and original and
alternative music such as alternative and folk, the genres by which our music video is
placed within. In terms of an MTV appeal, one member of the audience commented
on the panning shot of the artist from the legs to the face, and so this particular scene
represents her sexuality and sex appeal, this is the particular representation of women
MTV is known to broadcast, with frequent appearances of Lady Gaga and Beyonce.
Moreover, this scene illuminates illusions of
feminity with the close-up of the jewellery, the
nail polish and lastly the red dress which is a
wardrobe essential for many women who
empower their gender, sexuality and the genre
of their music. In addition, this scene is a
representation of the moving attitudes of
society as when music videos emerged onto
the television you would not see women in this
sort of manner, especially showing legs; it is a
change in views and liberation of the female.
In conclusion it is evident that audiences are key to musical
success, you have to meet with the demands of the consumer as this is
who you essentially are trying to please. This is evident through the
marketing and advertising of certain artists, Mumford & Son’s for
example are a clear example of this. They have a niche target audience
who would normally buy NME; this is the strand of society they are
geared towards. They music relates to alternative music fans than pop
music fans for instance. Mumford & Sons being on the front cover
epitomise their musical genre and their appeal, and so this is the same way

3. in which I have marketed Hannah-Belle, firstly through the name and the album name
and the way in which the magazine advert is formatted.
Would you watch this music video if it was on the television?
30
25
20
15
10
5
0
YES NO I DON'T TOTAL
KNOW
The age group of the audience.
13-16
17-20
21-24
25-28
29 or over