This document summarizes the results of a survey about magazine preferences for a target hip hop music audience aged 15-30. Key findings include that the majority would not pay over £1 for a magazine, but research suggests the average price is £4.50. Most respondents buy magazines monthly. Based on the feedback, the magazine should include interviews, music charts, and other popular content like hot stories. The front cover should feature an attractive person and communicate exclusive content to drive purchases. Black, white, and red were the most popular suggested color combination.