The document discusses how the author addressed their audience through magazine design elements. They used a simple 3-color house style to give the magazine a clean, professional look without being too cartoonish. For the masthead, they chose an informal Celtic font with crack effects to imply the magazine covers metal genres. They ensured the layout was tidy and uncluttered by using guidelines in Photoshop to properly position the masthead, cover lines, and images.

1. Question 5:
How did you attract/address
your audience?
• House Style
• Mastheads
• Layout

2. I kept my house style simple and only
used 3 colours. This makes for a clean
magazine look that isn’t too
cartoonish. The 3 colours mean that
the magazine looks uniform. Too many
colours can make it look
unprofessional, especially if they use a
combination of bright colours. The
Guttenberg principle was used to
ensure that as the reader’s viewpoint
moves left to right so that all the
necessary information can be seen. My
house style was based on my magazine
analysis where I looked at front covers
and contents pages. Keeping my house
style similar to existing magazines
means that my magazine will look as
professional as it can.
House Style

3. Mastheads
Secondly I looked at my market
research and my magazine analysis
work and noticed specific features of
metal style magazines. These features
where that they usually had a
masthead with an informal type of font
that was large and bold. I used this in
my masthead and added shatter and
crack effects to my font. The font I
used was a Celtic/Medieval styled font
that gave the impression that my
magazine covers metal genres. Adding
the crack effects again makes my
magazine masthead less formal. Again I
looked at my analysis work and saw
that existing magazines had fonts that
included cracks, shatters or untidy
edges

4. Layout
Thirdly I made sure that my magazine is tidy
and uncluttered so that it looks
professional. I did this by making layout
plans so that my mastheads, cover lines and
images were all placed properly and lined
up. I used guidelines in Photoshop to
ensure that the different areas of the
magazine were positioned correctly. Using
guidelines helps because if you want to
change your layout plan, all you have to do
is move the guidelines