Through questionnaires and interviews during research for a new magazine, the author found that an attractive front cover is important for drawing an audience's attention. The front cover needs to be bright and stand out while also featuring a relevant and interesting artist. To attract their target audience of young females, the magazine includes images of the main artist Elle that portray her as a fun, young inspiration. It also features images of alternative bands like Florence and the Machine that relate to the target audience's music interests. Features provide current news and gossip about alternative artists, which the research found was of interest to the audience.
Crowd Expedition presentatie tijdens het Sprout-event over de sharing economyCrowd Expedition
Op 11 september 2014 deelde Crowd Expedition expeditieleider Martijn Arets de eerste resultaten van zijn 'Crowd Expedition' tijdens het Sprout-event over de sharing economy.
Slides Martijn Arets at the 2nd International Workshop on the Sharing EconomyCrowd Expedition
Slides of the presentation of Martijn Arets at the 2nd International Workshop on the Sharing Economy 'A research on the real added value and potential of the collaborative ‘crowd’ economy?'.
Read the full paper: http://bit.ly/IWSE2016
2. In my research, before starting my magazine,
I conducted questionnaires to find out what
drew an audience’s attention to a magazine,
to which I received the answer of the ‘Front
Cover’. By having this knowledge before
starting my magazine I knew I had to create
an attractive front cover to help sell it.
Also, through interviews for my research I found that
not only the front cover needed to be bright and stand
out in order to attract an audience, my target audience are also
interested to see a relevant and interesting artists featured on the
front cover and in the magazine.
3. I have tried to link my magazine to my target audience through many
different features;
-My images included are of my main artist, ‘Elle’, reaches my audience
because it relates to the female readers as it shows her as a fun, young artists
and can be seen as an inspiration to the younger female readers.
The gig images included relate to my target audience as they show
alternative artists like Florence and the Machine and Jake Bugg.
-The Features included attract my target audience because they look at
current, alternative artists and the news about them. Through my research I
found that my audience wanted to find out news and gossip about the artists;
so therefore I’ve included this.