The document discusses various techniques used to attract and address the intended audience of an independent music magazine. These techniques include using emboldened text and direct address to catch the audience's attention, incorporating the audience's preferred color schemes, asking questions to engage the audience, using consistent typography to familiarize the audience, and providing a variety of content at a reasonable price. Personal pronouns, drop quotes, images, and promotion of new bands are also used to attract and involve the target indie music audience.

1. Question 5
How do you attract/address your audience?

2. ‘Independent reflects the
genre and the type of
audience the magazine is Emboldened text catches the
aimed at, making it audiences attention.
relatable.
After conducting a
questionnaire to gather
audiences preferable colour
schemes, I decided to go Direct address ensures that eye
with the majority of dark contact is made between the
colours, keeping it simple artists featured on my front
yet added blue in the clothes cover and the audience.
to attract the audience
further.
Consistent typography
is used to get the
audience familiar with
the magazine.
Questions involve the
audience engaging
them in the storylines
intriguing them to
read further.
The bottom strip attempts to
inform the audience they are
receiving more than they
bargained for

3. Title reinforced to make sure that the magazine is
known to a wider audience
The regular content is what
the audience are familiar
with, breaking it up from the Direct eye contact forms a
features helps to make the connection with the
content digestible. audience, making them feel
addressed.
Having a wide range of
features ensures the Pictures of bands performing
audience that they have fits in with the genre as Indie
paid a reasonable price for fans like to watch bands play
a lot of content, this
attracts further purchases.

4. Emboldened text attracts the audience
and assures that the new band will be
I used a bleeding image to add colour to the double page spread and to more known enabling them to gain a
make it more attractive to its audience wider fan base.
Direct eye contact Personal pronouns
involves the within the article
audience make the audience
feel involved.
By asking
questions that
the Indie
audience would
mostly want to
know, the
audience are
sure to be
interested, guara
nteeing the fact
that they would
again purchase
Drop quotes enable those who aren’t especially fond of reading to break
the magazine
up the information and to feel more interested. This addresses different
types of readers

5. Drop quotes separate interesting or funny quotes out of the
interview, attracting the audience to read the whole thing and
find out what exactly the quote is referring to.
Consistent white writing on
black background colour scheme
insists that a cluttered or
unattractive image is not what
the magazine gives off to the
audience.
Images offer more of a realistic insight into
the gig that was reported on. This gives the
audience the feel of being there and again
breaks up the large amount of text for
those not fond of reading.
The website featured on the double
page spread offers the audience
even more magazine material of
their acquired taste. It also forms a
consistent relationship between the
particular reader and the
Promoting albums and bands ensures the reader
magazine, again attracting the
that they are being kept up to date on the latest
audience.
trends in music. Also, another website offered
introduces them closely to a new band.