The student used various new media technologies throughout the construction, research, planning, and evaluation stages of their project. For research, they used YouTube to view other music videos in their chosen genre and editing tutorials. They used Twitter to contact their chosen artist. For planning, they created pre-productions and evaluations using Prezi and used a Canon camera and tripod for filming. Google was used for research on genre codes and conventions. For evaluation and editing, they used Blogger to host their coursework, PowerPoint for pre-productions and evaluations, Word for a shot list, and Premier Pro for video editing. Photoshop was used to design promotional materials like a digital and poster.