1. 4. Who would be the
audience for your
media product? /How
did you
attract/address your
audience?

2. Demographic
 Target audience: teenagers
 Age classification: 15+
 Gender: Mostly male (some females)
 Ethnicity: Diverse (multi-culture)
 Class: Middle class
 Holiday: Europe
 Shop: High Street
 Leisure: Football, Hanging out with friends
 Weekends: Playing FIFA and chilling
 Breakfast: Toast and Cereal

3.  As you can see from the demography the audience for our film would be
middle class multi-culture urban born teenagers, male and females. These
teenagers and young adults are most likely to come from the top cities in UK
such as London, Manchester, Birmingham and Liverpool. These cities are the
places with the highest crime rate and teen pregnancy. As our genre is ‘Urban
Crime’ we feel that we should portray the stereotypical issues that are linked
with teenagers and crime. This would appeal to teenagers from the major cities
in the UK as they could relate to it as it would be relevant to their everyday life.
 We tried to address our audience with the use of colloquial language. The
informal conversations that take place in the opening will be more familiar with
young teens compared to adults due to slang words and abbreviated words.
 We also thought closely about the soundtrack that we would use. We wanted
to create a soundtrack that gave a feeling of suspense yet curiosity. This is
because from the research that we have done, and the openings of movies
from the same genre that we watched, we came to the conclusion that the
similarities that each opening had was the music. Their soundtrack where
aggressive, urban yet created curiosity. The music that where heard on the
openings where music that are popular to young teens especially the genre of
the music. ‘Grime music’ is very popular genre of music to young adults and
teens living in the cities. Majority of young adults and teens especially male
aspire to become ‘grime artist’ therefore we thought we should incorporate
these conventions into our opening to appeal to our required audience.

4. Language
 As a group we decided that the dialogue between characters
should be informal and we would use some slang words so that the
audience feel like they can connect with the issues seen.
SCREEN SHOT FROM THE SCRIPT
The casual dialect shows that
Rochelle is a teenager, especially
the fact she refers weed to ‘draw.’
The circled words are examples of slang/informal
language that we tried to portray to attract our
audience. Once our audience hear these words
they would know what genre and type of film BLUNT
is.

5. Costume
 Shaun is just an example of how we tried to portray a
stereotypical black male living in an estate in London.

6. Establishing Shots
 To attract our audience even more during our filming we filmed a
lot of establishing shots. Establishing shots are used to establish the
context for a scene. By shooting estate blocks, and alleyways it
sets the scene for an urban film. We filmed in Ignester estate.

7. Soundtrack
 We wanted to create a urban sounding soundtrack with
a drum beat to create suspense.
 Below is an audio of our soundtrack. The soundtrack
begins at ‘0.18s’
CLICK ON THE SPEAKERS