Music videos - literal understanding
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A music video is a short film that integrates a song through imagery or video of the artists performing. Modern music videos are primarily used as marketing to promote music recordings. Music videos employ a wide variety of filmmaking techniques from animation and live action to documentaries and abstract forms. They can interpret lyrics visually or take a thematic approach, and some are simply filmed versions of a live performance. The goal is to further promote an artist's album and singles through compelling visuals along with the song.
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Codes and conventions
The document discusses the various codes and conventions used in media, specifically focusing on music videos. It identifies three main groups of codes: technical (camera techniques and shots), symbolic (clothing, colors), and written/audio (music, lyrics). These codes and conventions give meaning to the text and influence the viewer's response. The document then provides examples of specific technical codes and techniques often used in music videos, such as close-up shots, crane shots, and editing techniques like jump cuts and cross cutting. Mise-en-scène elements in a music video are also discussed, including clothing, makeup, themes, props, locations, and facial expressions.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Goodwin’S Music Video Theory Mark Iiii
The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included:
1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub.
2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist.
3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Forms and conventions
The document discusses several key features and conventions of music videos. It identifies that there are typically relationships between the lyrics, music, and visuals in a music video. Music videos also often feature close-up shots of the main artist and develop their star iconography. Genre influences the style and themes of different music videos. Camerawork, editing, and effects are also important elements that impact the meaning and feel of a music video. Editing may involve fast cuts or slower pacing depending on the desired mood.
Conventions of a music video
This document provides an overview of the key conventions and elements of a music video. It discusses that a music video is used to illustrate an artist's vision for their song and promote their brand. Music videos employ various camera styles and techniques to portray the director's vision. Music is a main feature as it sets the atmosphere and influences how images are presented in time with the beat. Editing and sound are also important to match the footage and lip syncing to the music. Additional elements like mis en scene, imagery, clothing, makeup, props, and locations help set the mood and theme envisioned by the artist.
Music theorist andrew goodwin
Andrew Goodwin theorized that music videos can illustrate, amplify, or contradict the lyrics and music of a song, changing how audiences perceive it. He identified five key aspects for audiences to analyze in music videos: thought beats where you "see" the sound; narrative and performance elements; the star image; the relationship between visuals and song; and technical aspects. Goodwin believed matching video elements like editing, scenes, and themes to lyrics, music, and genre conventions can enhance the video and convey different meanings.
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Codes and conventions
The document discusses the various codes and conventions used in media, specifically focusing on music videos. It identifies three main groups of codes: technical (camera techniques and shots), symbolic (clothing, colors), and written/audio (music, lyrics). These codes and conventions give meaning to the text and influence the viewer's response. The document then provides examples of specific technical codes and techniques often used in music videos, such as close-up shots, crane shots, and editing techniques like jump cuts and cross cutting. Mise-en-scène elements in a music video are also discussed, including clothing, makeup, themes, props, locations, and facial expressions.
Definition of music video
A music video is a short film that accompanies and promotes a piece of music. Music videos come in a variety of styles from live performances to animation and conceptual approaches. Researchers have identified common elements of music videos including a relationship between the lyrics/music and visuals, reference to genres through style and iconography, close-ups of artists, and intertextual references. Key genres identified are performance-based, documentary-style, effects-driven, dance-focused, and blended performance/visual approaches. Basic video structures include performance, narrative, and conceptual styles.
Code And Conventions
The document discusses several conventions of music videos. It notes that music videos typically show relationships between the lyrics, visuals, and music. Specific genres may have characteristic visual styles and themes. Music videos usually focus closely on the main artist and develop their public image over multiple videos. They may also reference voyeurism and incorporate elements from other media like films or TV shows.
Goodwin’S Music Video Theory Mark Iiii
The document discusses how the music video produced applied aspects of Goodwin's Music Video Theory for funk genre videos. Key points included:
1) The video conformed to funk genre characteristics like use of colorful costumes representing the main character's traits and performance-based scenes set in a nightclub.
2) While the lyrics did not always match the visuals as is common in funk videos, close-ups of the artist were used during singing parts to sell the artist.
3) The cutting rhythm and visuals matched the tempo and pace of the upbeat music.
Andrew goodwin
Andrew Goodwin proposed 6 key features and 5 ways to analyze music videos in his 1992 book "Dancing in the Distraction Factory". The 6 key features of music videos are: 1) fitting genre characteristics, 2) matching lyrics to visuals, 3) matching music to visuals, 4) including close-ups of artists per record label demands, 5) using voyeuristic treatment of bodies, and 6) including intertextual references. The 5 ways to analyze videos are: 1) examining thought beats and the artist's voice, 2) analyzing narrative and performance, 3) studying the star image, 4) considering the relation of visuals to song, and 5) reviewing technical aspects like camerawork, editing,
Forms and conventions
The document discusses several key features and conventions of music videos. It identifies that there are typically relationships between the lyrics, music, and visuals in a music video. Music videos also often feature close-up shots of the main artist and develop their star iconography. Genre influences the style and themes of different music videos. Camerawork, editing, and effects are also important elements that impact the meaning and feel of a music video. Editing may involve fast cuts or slower pacing depending on the desired mood.
Conventions of a music video
This document provides an overview of the key conventions and elements of a music video. It discusses that a music video is used to illustrate an artist's vision for their song and promote their brand. Music videos employ various camera styles and techniques to portray the director's vision. Music is a main feature as it sets the atmosphere and influences how images are presented in time with the beat. Editing and sound are also important to match the footage and lip syncing to the music. Additional elements like mis en scene, imagery, clothing, makeup, props, and locations help set the mood and theme envisioned by the artist.
Music theorist andrew goodwin
Andrew Goodwin theorized that music videos can illustrate, amplify, or contradict the lyrics and music of a song, changing how audiences perceive it. He identified five key aspects for audiences to analyze in music videos: thought beats where you "see" the sound; narrative and performance elements; the star image; the relationship between visuals and song; and technical aspects. Goodwin believed matching video elements like editing, scenes, and themes to lyrics, music, and genre conventions can enhance the video and convey different meanings.
Codes and conventions
Modern music videos are primarily made and used as marketing to promote the sale of music recordings. Music videos use a variety of styles such as animation, live action, documentaries, and abstract forms. They can interpret lyrics literally, amplify meanings, or take a non-literal approach. Common music video forms include performance videos, narratives, combinations of both, and animation. Technical elements like camera shots, editing, sound, and mise-en-scene aim to enhance the viewing experience.
Narrative theorists
The document discusses several music video theorists and concepts that will inform the production of a student music video. It summarizes Andrew Goodwin's identification of common characteristics in music videos, such as genre representation and relationships between visuals, lyrics, and music. It also outlines Steven Carlsson's theory of performance and conceptual music videos and Steve Archer's emphasis on integrating narrative and performance with cuts between them. The student group plans to incorporate many of these elements into their upbeat, indie rock music video, with a focus on performance, genre conventions, close-ups, and minimal conceptual shots.
Conventions of music videos
American rock music videos typically feature similar editing styles and visual elements. They are usually filmed in black and white or sepia tones and cut rapidly between shots. Low key lighting and spotlights are commonly used to illuminate the band during performances. Band members generally wear casual, dark clothing and use emphatic gestures like screaming into microphones. Locations are typically large rooms set up for live shows, though some videos include narrative scenes shot in urban or rural settings as well.
What is a music video
A music video is a short film or video that accompanies a piece of music. Modern music videos are predominantly used as a marketing device to promote music sales. They use various contemporary video techniques and styles like live action, animation, and abstract forms. While the origins of music videos date back further, they became prominent in the 1980s with the rise of MTV. Music videos are generally categorized based on their style, such as performance, narrative, mixed, cameo, or animation styles. [/SUMMARY]
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos and 5 ways to analyze them. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, feature close-ups of artists per label demands, reference looking/the male gaze, and use intertextual references. The 5 analysis aspects are thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like editing and effects. Goodwin's framework provides tools to understand music videos through their genre traits, relationships between components, focus on the artist, and technical production elements.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Music video analysis
The document analyzes several music videos and how they relate to music video theory. It discusses how the MGMT - Kids video uses narrative and performance with a combination of real life and animation. It also discusses how The Strokes – Last Nite video focuses solely on the band's performance. The Arctic Monkeys – Do I wanna know? video uses only narrative to illustrate the song's lyrics without any band performance. Finally, it discusses how The Killers – Mr Brightside video mixes performance and narrative, and how the technical aspects of the video establish the rock genre before the song begins.
Andrew goodwin
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics/visuals and music/visuals, include close-ups of artists to promote their image, reference looking/the male gaze, and include intertextual references. The 5 analysis methods are examining the music, voice, and address; narratives and performances; star images; relationships of visuals to songs; and technical aspects like camerawork, editing, and lighting.
Conventional analysis
The document analyzes camerawork, editing, sound, and mise-en-scene conventions in the music video "Always Where I Need to Be" by The Kooks. There are many close-ups of band members playing instruments. Shots are edited quickly to match the upbeat tempo. Sound is intended to be diegetic when the band plays, and non-diegetic during other scenes. Costumes contribute to the indie genre theme, such as the lead singer's fluffy coat and tight jeans. Settings also aim to appear run-down and scruffy.
Notes Evaluation Question 1
The document discusses two authors' perspectives on music videos:
Goodwin describes three relationships between songs and videos - illustration, amplification, and disjuncture. Vernallis observed that edits in music videos come more frequently than films and break continuity rules to draw attention to the screen. The music video created followed a disjuncture structure as in Goodwin, and exemplified Vernallis' ideas through varied editing in time with the music and lyrics and using jump cuts and base tracks.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his book Dancing in the Distraction Factory. He suggests that music videos demonstrate genre characteristics, have relationships between lyrics and visuals as well as music and visuals, and include demands from record labels like closeups of artists. Goodwin also identified 5 ways to analyze music videos including looking at "thought beats" that see sound, narratives and performances, star images, relationships between visuals and songs, and technical aspects like editing and special effects.
Codes and conventions
There are 5 main ways that meanings and storylines are portrayed in music videos: performance, narrative, mixture, cameo, and animation. The type of camera angles used depends on the style of the video, and may include crane shots, pans/tilts, close ups, tracking shots, low/high angle shots, and establishing shots. The editing process is crucial and involves matching lip synching to the song, parallel editing to match lyrics, and potential use of split screens, CGI effects, diegetic sound, and changes in music levels. Mise en scene, including props, costumes, and location, is also important in setting the scene for the video.
Conventions of music videos (2)
The original purpose of music videos was to advertise and promote an artist's song in order to increase sales and boost their reputation. Music videos provide visual entertainment beyond just the music itself and are sometimes used to reinforce an artist's outrageous or flamboyant public image, such as Lady Gaga. While the earliest forms of music videos date back to the 1860s, the genre truly began emerging in the mid-20th century through musical films and movies that featured hit songs. Most modern music videos utilize similar conventions like various camera shots, movements, arrangements of performers and props, and editing techniques to both represent the mood or message of the song and set the artist and performance visually apart from other genres.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
General conventions of a music video
There are several conventions generally used in music videos regarding camera shots, movement, angles, props, costumes, and performances. Visual directors choose shots and camerawork suitable for the genre and song, such as close-ups in slow songs and wide shots for upbeat songs featuring bands. Props and costumes are also carefully selected to fit the artist and genre. Additional conventions include using lip syncing, colors reflective of the genre, and narrative or performance elements paced to the song.
Advanced portfolio evaluation
The document discusses typical conventions for music videos, CD covers, magazine advertisements, and how the conventions are used and challenged in the music video for "City Life". Specifically, it notes that while acoustic indie genres typically feature the artist playing instruments, this video crosses the genre with parkour. It follows the journey of the artist and a parkour artist through the city. Editing uses soft transitions between scenes and slows down parkour scenes for an artistic effect.
Narrative theorist
This document summarizes 7 features of music videos according to Andrew Godwins:
1. Music videos demonstrate genre characteristics through elements like dance routines, stage performances, or aspirations.
2. There is a relationship between lyrics and visuals, whether the visuals illustrate, amplify, or contradict the lyrics.
3. The tone and atmosphere of the visuals reflect the music through illustration, amplification, or contradiction.
It then provides examples of how a planned music video incorporates some of these features.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Evaluation question 1
This document summarizes how a music video uses, develops, and challenges conventions of real music videos. It discusses using the band's logo to advertise and stand out. It shows on-beat editing between the music and visuals of a train. It includes an inter-textual reference of the lead singer wearing a "V for Vendetta" mask. It also discusses using conventions like lip-syncing performances, voyeuristic shots, relating lyrics to visuals, and close-ups of band members to promote the artist, as record labels would demand.
Andrew goodwin's music notes
This document summarizes Andrew Goodwin's analysis of key features and ways to analyze music videos from his book "Dancing in the Distraction Factory". It outlines 6 key features of music videos including demonstrating genres, relationships between lyrics and visuals, and references to other media. It also lists 5 ways to analyze music videos such as through the beat, relationships between song and visuals, and the star image with many camera shots focused on the protagonist. The male gaze and how visual arts depict the world and women from a masculine point of view is also discussed.
What is a music video
A music video is a short film or video that accompanies a piece of music, primarily created to promote music sales but sometimes for artistic purposes alone. Music videos became popular in the 1980s through MTV but originated earlier. They come in many styles including animation, live filming, documentaries, narratives, and non-narratives using various film techniques and approaches singly or blended together. Some videos simply reflect a live performance of the song without a set concept. Common music video styles are performance, narrative, mixed performance and narrative, cameo appearances, animation, and parody.
History of music videos
This document provides a history of music videos, describing what they are, key features, their importance, technical features, and important events. It notes that music videos are short promotional films that incorporate a song and imagery. They are mainly used to promote an artist and song. Music videos use various styles and key features include associations between lyrics/music and visuals, as well as genre characteristics and close-ups of artists. The document also discusses how music videos help artists and directors, and conveys meanings of songs. It outlines some technical features and provides examples of early influential music videos from Elvis Presley and The Beatles.
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Codes and conventions
Modern music videos are primarily made and used as marketing to promote the sale of music recordings. Music videos use a variety of styles such as animation, live action, documentaries, and abstract forms. They can interpret lyrics literally, amplify meanings, or take a non-literal approach. Common music video forms include performance videos, narratives, combinations of both, and animation. Technical elements like camera shots, editing, sound, and mise-en-scene aim to enhance the viewing experience.
Narrative theorists
The document discusses several music video theorists and concepts that will inform the production of a student music video. It summarizes Andrew Goodwin's identification of common characteristics in music videos, such as genre representation and relationships between visuals, lyrics, and music. It also outlines Steven Carlsson's theory of performance and conceptual music videos and Steve Archer's emphasis on integrating narrative and performance with cuts between them. The student group plans to incorporate many of these elements into their upbeat, indie rock music video, with a focus on performance, genre conventions, close-ups, and minimal conceptual shots.
Conventions of music videos
American rock music videos typically feature similar editing styles and visual elements. They are usually filmed in black and white or sepia tones and cut rapidly between shots. Low key lighting and spotlights are commonly used to illuminate the band during performances. Band members generally wear casual, dark clothing and use emphatic gestures like screaming into microphones. Locations are typically large rooms set up for live shows, though some videos include narrative scenes shot in urban or rural settings as well.
What is a music video
A music video is a short film or video that accompanies a piece of music. Modern music videos are predominantly used as a marketing device to promote music sales. They use various contemporary video techniques and styles like live action, animation, and abstract forms. While the origins of music videos date back further, they became prominent in the 1980s with the rise of MTV. Music videos are generally categorized based on their style, such as performance, narrative, mixed, cameo, or animation styles. [/SUMMARY]
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos and 5 ways to analyze them. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics and visuals, between music and visuals, feature close-ups of artists per label demands, reference looking/the male gaze, and use intertextual references. The 5 analysis aspects are thought beats, narrative and performance, the star image, the relationship of visuals to the song, and technical aspects like editing and effects. Goodwin's framework provides tools to understand music videos through their genre traits, relationships between components, focus on the artist, and technical production elements.
Presentation3
There are several conventions that are typically followed in music videos. They include establishing a relationship between the lyrics and visuals, having many close-ups of the main artist, relating the music and visuals, representing particular music genres through style and iconography, including elements of voyeurism, developing the artist's star iconography, and making intertextual references. Genre, cinematography, editing, intertextuality, narrative, and performance all play roles in how meaning is constructed in a music video. Conventions are often used to authenticate the artist and genre, relate to familiar genres, or emphasize an aspirational lifestyle.
Music video analysis
The document analyzes several music videos and how they relate to music video theory. It discusses how the MGMT - Kids video uses narrative and performance with a combination of real life and animation. It also discusses how The Strokes – Last Nite video focuses solely on the band's performance. The Arctic Monkeys – Do I wanna know? video uses only narrative to illustrate the song's lyrics without any band performance. Finally, it discusses how The Killers – Mr Brightside video mixes performance and narrative, and how the technical aspects of the video establish the rock genre before the song begins.
Andrew goodwin
Andrew Goodwin identified 6 key features and 5 ways to analyze music videos in his 1992 book Dancing in the Distraction Factory. The 6 features are that videos demonstrate genre characteristics, show relationships between lyrics/visuals and music/visuals, include close-ups of artists to promote their image, reference looking/the male gaze, and include intertextual references. The 5 analysis methods are examining the music, voice, and address; narratives and performances; star images; relationships of visuals to songs; and technical aspects like camerawork, editing, and lighting.
Conventional analysis
The document analyzes camerawork, editing, sound, and mise-en-scene conventions in the music video "Always Where I Need to Be" by The Kooks. There are many close-ups of band members playing instruments. Shots are edited quickly to match the upbeat tempo. Sound is intended to be diegetic when the band plays, and non-diegetic during other scenes. Costumes contribute to the indie genre theme, such as the lead singer's fluffy coat and tight jeans. Settings also aim to appear run-down and scruffy.
Notes Evaluation Question 1
The document discusses two authors' perspectives on music videos:
Goodwin describes three relationships between songs and videos - illustration, amplification, and disjuncture. Vernallis observed that edits in music videos come more frequently than films and break continuity rules to draw attention to the screen. The music video created followed a disjuncture structure as in Goodwin, and exemplified Vernallis' ideas through varied editing in time with the music and lyrics and using jump cuts and base tracks.
Andrew goodwin
Andrew Goodwin identified 6 key features of music videos in his book Dancing in the Distraction Factory. He suggests that music videos demonstrate genre characteristics, have relationships between lyrics and visuals as well as music and visuals, and include demands from record labels like closeups of artists. Goodwin also identified 5 ways to analyze music videos including looking at "thought beats" that see sound, narratives and performances, star images, relationships between visuals and songs, and technical aspects like editing and special effects.
Codes and conventions
There are 5 main ways that meanings and storylines are portrayed in music videos: performance, narrative, mixture, cameo, and animation. The type of camera angles used depends on the style of the video, and may include crane shots, pans/tilts, close ups, tracking shots, low/high angle shots, and establishing shots. The editing process is crucial and involves matching lip synching to the song, parallel editing to match lyrics, and potential use of split screens, CGI effects, diegetic sound, and changes in music levels. Mise en scene, including props, costumes, and location, is also important in setting the scene for the video.
Conventions of music videos (2)
The original purpose of music videos was to advertise and promote an artist's song in order to increase sales and boost their reputation. Music videos provide visual entertainment beyond just the music itself and are sometimes used to reinforce an artist's outrageous or flamboyant public image, such as Lady Gaga. While the earliest forms of music videos date back to the 1860s, the genre truly began emerging in the mid-20th century through musical films and movies that featured hit songs. Most modern music videos utilize similar conventions like various camera shots, movements, arrangements of performers and props, and editing techniques to both represent the mood or message of the song and set the artist and performance visually apart from other genres.
Music Video Conventions
There are three primary types of music videos: performance videos that focus on the artist performing live, narrative videos that tell a story, and conceptual videos that are more abstract and open to interpretation. Music videos also utilize various cinematography techniques like different shot types and camera movements. Mise en scene, including costumes, props, locations, and lighting, helps establish genre and mood. Sound is central, with the music typically synchronized to the visuals and using both diegetic and nondiegetic elements. Editing pace and techniques vary by genre as well. Intertextuality, or referencing other media, is common in music videos for purposes like nostalgia or iconography.
General conventions of a music video
There are several conventions generally used in music videos regarding camera shots, movement, angles, props, costumes, and performances. Visual directors choose shots and camerawork suitable for the genre and song, such as close-ups in slow songs and wide shots for upbeat songs featuring bands. Props and costumes are also carefully selected to fit the artist and genre. Additional conventions include using lip syncing, colors reflective of the genre, and narrative or performance elements paced to the song.
Advanced portfolio evaluation
The document discusses typical conventions for music videos, CD covers, magazine advertisements, and how the conventions are used and challenged in the music video for "City Life". Specifically, it notes that while acoustic indie genres typically feature the artist playing instruments, this video crosses the genre with parkour. It follows the journey of the artist and a parkour artist through the city. Editing uses soft transitions between scenes and slows down parkour scenes for an artistic effect.
Narrative theorist
This document summarizes 7 features of music videos according to Andrew Godwins:
1. Music videos demonstrate genre characteristics through elements like dance routines, stage performances, or aspirations.
2. There is a relationship between lyrics and visuals, whether the visuals illustrate, amplify, or contradict the lyrics.
3. The tone and atmosphere of the visuals reflect the music through illustration, amplification, or contradiction.
It then provides examples of how a planned music video incorporates some of these features.
Music video & narrative theory (1)
1) The document discusses different types of music videos including performance-based, narrative-based, and concept-based videos.
2) Performance videos focus on shots of the artist performing, narrative videos tell a story either based on or suggested by the song's lyrics, and concept videos are based around a single idea or concept.
3) The relationship between the music, lyrics, and visuals in a video is also examined, including how the visuals can illustrate, amplify, contradict, or create disjuncture from the lyrics and tone of the music.
Evaluation question 1
This document summarizes how a music video uses, develops, and challenges conventions of real music videos. It discusses using the band's logo to advertise and stand out. It shows on-beat editing between the music and visuals of a train. It includes an inter-textual reference of the lead singer wearing a "V for Vendetta" mask. It also discusses using conventions like lip-syncing performances, voyeuristic shots, relating lyrics to visuals, and close-ups of band members to promote the artist, as record labels would demand.
Andrew goodwin's music notes
This document summarizes Andrew Goodwin's analysis of key features and ways to analyze music videos from his book "Dancing in the Distraction Factory". It outlines 6 key features of music videos including demonstrating genres, relationships between lyrics and visuals, and references to other media. It also lists 5 ways to analyze music videos such as through the beat, relationships between song and visuals, and the star image with many camera shots focused on the protagonist. The male gaze and how visual arts depict the world and women from a masculine point of view is also discussed.
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Similar to Music videos - literal understanding
What is a music video
A music video is a short film or video that accompanies a piece of music, primarily created to promote music sales but sometimes for artistic purposes alone. Music videos became popular in the 1980s through MTV but originated earlier. They come in many styles including animation, live filming, documentaries, narratives, and non-narratives using various film techniques and approaches singly or blended together. Some videos simply reflect a live performance of the song without a set concept. Common music video styles are performance, narrative, mixed performance and narrative, cameo appearances, animation, and parody.
History of music videos
This document provides a history of music videos, describing what they are, key features, their importance, technical features, and important events. It notes that music videos are short promotional films that incorporate a song and imagery. They are mainly used to promote an artist and song. Music videos use various styles and key features include associations between lyrics/music and visuals, as well as genre characteristics and close-ups of artists. The document also discusses how music videos help artists and directors, and conveys meanings of songs. It outlines some technical features and provides examples of early influential music videos from Elvis Presley and The Beatles.
C&C of a music video
There are several types of music videos including performance videos that show the artist playing, narrative videos that act out the song's story, and mixture videos with both. Camera techniques like crane shots, pans, tilts, and close-ups are used to capture performances or show emotions. Extensive editing is required to synchronize lip movements and footage to the lyrics. Elements like props, costumes, locations, and colors are chosen to represent the genre and song meaning. The editing process and mise-en-scene elements are vital parts of crafting an effective music video.
Music video slide show
Music videos have been around since the 1920s but became more prominent in the 1970s with the rise of music television shows. Early music videos were short promotional clips of artists performing their songs. The 1975 video for Bohemian Rhapsody by Queen was groundbreaking for using visual effects and setting conventions for modern music videos. Effective music videos illustrate, amplify, or contradict the song's lyrics and music through techniques like cinematography, editing, intertextual references, and relationships between audio and visuals. Intertextual referencing is common and can be stylistic, through narrative or themes, or incorporate content from other works to enhance meaning and sell the artist.
The Andrew Goodwin Theory
The document outlines 5 key aspects of music videos:
1) Beats - how the structure of the music video relates to the song's structure and vocals.
2) Narrative & performance - most videos feature narrative and live performance to engage audiences.
3) The star's image - videos help develop and showcase an artist's unique public persona over time.
4) Relation of visuals to the song - videos can illustrate, amplify, or disregard the song's meaning.
5) Technical aspects - elements like camerawork, editing, sound, and effects that produce the video.
Research into the music video industry
The document discusses the music video industry. It explains that music videos are generally made in different ways depending on their type, such as narrative or performance videos. There are three main stages of video production: pre-production, production, and post-production. The purpose of music videos is to promote an artist's new single and show their creativity, which helps sell the song. Audiences can access music videos through television music channels, websites like YouTube, and software like iTunes.
Function of music videos
Queen's "Bohemian Rhapsody" is considered the first music video, created when the band was unable to perform on TV and made a video to promote the song. The launch of MTV in 1981 offered 24/7 music videos and helped establish the format. Michael Jackson's "Thriller" in 1983 was hugely influential as one of the first long-form videos, acting like a mini film. Modern music videos aim to promote the artist, help audiences understand and engage with the song visually and audibly, and showcase the talents of the performer.
Conventions in a music video
Music videos conventionally last 3-4 minutes and combine live performances with narrative elements and graphics. They promote artists and songs through images that represent the meaning of lyrics. Common structures include performances, scenes of artists interacting in real-life situations, and narratives that mirror or contradict the song's message. Music videos aim to captivate viewers through techniques like direct address to the camera and imagery that emphasizes spectacle, themes, and the star's image. Technical elements like camerawork, editing, and lighting are crucial for engagingly translating the song's structure and meaning through compelling visuals.
What is a music video?
A successful music video must follow certain codes and conventions to appeal to its target audience. The main purposes of a music video are to promote an artist's music and gain recognition. There are three main video styles - performance, where the artist sings the song; narrative, which follows a story related to the lyrics; and illustration, which can combine performance and narrative. Technical and symbolic media texts, costumes, editing, voyeurism, sound, cinematography, and mise en scene are all important elements considered when making a music video.
Research on POP music videos
The document discusses pop music genres and styles of music videos. It focuses on the teen pop genre, which combines elements of pop, rock, R&B, country and electronic music. Characteristics include autotuned vocals, choreographed dancing and visual appeal. Examples given are songs by David Guetta, Taylor Swift, One Direction, Skylar Grey and Miley Cyrus. The author chooses to make a performance-style music video for this genre, focusing on filmed performances set to the song. Music videos are also discussed in terms of their music, lyrics, mis en scene, imagery, camera work, editing and sound editing.
Genre research
The document discusses the genre of teen pop music and how it will be used to create a music video. Teen pop captures elements of other genres like pop, rock, R&B and electronic, and is typically characterized by auto-tuned vocals, choreographed dancing and an emphasis on visual appeal. The lyrics often focus on the problems and issues faced by teenagers. The document outlines the style of a performance-based pop music video, including elements like close-up shots of the artist, camera movements, and editing the footage to match the music.
What is a music video
The document discusses the key elements that make a music video successful. It explains that music videos are meant to promote an artist's music and increase sales. There are generally accepted conventions across different genres regarding video style, including performance of the song, narrative elements, and illustrations that relate to the lyrics. Technical and symbolic media elements like costumes, editing, cinematography, mise-en-scene, and sound all come together to effectively portray the artist's persona and appeal to the target audience. Voyeurism is sometimes used to attract male viewers through revealing costumes and controversial imagery.
Music video research
1) Music videos originated as promotional tools for selling music recordings and became popular in the 1980s with the rise of MTV, which based its format around music videos.
2) There are generally three types of music videos: performance videos that feature the artist performing on stage, narrative videos that tell a mini story, and symbolic videos that use abstract imagery and symbolism.
3) Music video conventions vary by genre but generally involve showing the artist performing synced to the lyrics, editing that matches the pace of the music, and stylistic elements that reflect the mood of the song.
Music videos
The document discusses the history and types of music videos. It notes that the first music video was created in the 1920s using a gramophone, but they became more prominent in the 1980s when MTV's format focused on them. There are different types of music video genres, including homage videos that pay tribute to past works, animation videos that use drawings to illustrate lyrics, and narrative videos that tell a story. The document also provides examples for each genre and discusses techniques used in music video production.
Research into music videos
The document discusses the history and purpose of music videos. Originally intended to promote new songs and boost sales, music videos have evolved over time. One of the earliest forms was "illustrated songs" in 1894, while promotional videos became common in the 1960s after The Beatles' film A Hard Day's Night. The launch of MTV in 1981 established 24-hour music television. Today, music videos are typically produced through a process involving preliminary planning, pre-production, production, and editing stages to promote artists visually. Budgets for standard music videos now range from $125,000 to $300,000.
Andrew Goodwin’s Theory
Andrew Goodwin identifies key features that distinguish music videos:
1) Visuals can illustrate, amplify, or contradict the lyrics and music.
2) Music genres have characteristic video styles and iconography.
3) Videos often feature voyeurism, especially in the treatment of women, and close-ups of the main artist.
4) Videos may reference other videos or media through intertextuality.
Codes and conventions
A music video is a short film that accompanies a song and is primarily made as a marketing device. Music videos can be performance-based, featuring the artist singing throughout, or narrative-based, telling a story. Effective music videos utilize various cinematography techniques like close-ups, pans, and tracking shots. They are also edited precisely to match the music and may include jump cuts between different locations. Mise-en-scene elements like costumes, makeup, and locations are important for engaging audiences and relating to the theme of the song.
Music video (saba)
A music video is a short film that promotes a song through visual imagery that typically interprets the lyrics or complements the theme of the song. There are several types of music videos including performance-based videos that focus on the artist performing, narrative-based videos that tell a story related to the song's lyrics or genre, symbolic videos that represent the genre through visual symbols and imagery, thematic videos that embody the themes and conventions of a musical genre, and animated videos featuring animated characters.
Revision of Goodwin's Theory
The document discusses several key aspects of music videos including:
1. Music videos tend to use the tempo and editing of the track to further enhance the mood and meaning of the song. Fast songs have quick editing while slow songs have slower editing.
2. Camera work like movements, angles, and shot distances need to be carefully planned to impact the meaning of the song and create engagement for the viewer.
3. Music videos often reference other media like films, art, and photography through techniques like incorporating and reconstructing familiar elements. This generates nostalgia and new meanings for audiences.
Goodwin's theory on music videos
Andrew Goodwin is a music video theorist who developed a theory about repetitive features in music videos that help audiences relate to and understand the media. His theory outlines 5 key aspects of music videos: 1) how the music track relates to the cinematography through illustration, disjuncture, or amplification, 2) the "star image" or protagonist that appeals to audiences, and 3) technical aspects like mise-en-scene, cinematography, sound, and editing that establish expectations for different music genres. Goodwin argues these repetitive features make the language of music videos easier for audiences to understand.
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Question 4
The document summarizes audience profiles and opinions on a pop magazine from 6 girls aged 6-17. It collects their responses to questions about whether they would buy or read the magazine and what appeals to them. All of the girls indicate they would buy and read the magazine. They note the bright colors, main image, and variety of fonts as most appealing. They identify the target audience as females between ages 7-19, suggesting the magazine clearly targets a young female pop music audience as evidenced by its bright colors, stylized fonts and imagery.
Question 2
This magazine targets tweens and young teens who enjoy pop music. It portrays this group as fun, loving life and music, and spending time with friends. The images, colors, and stories used aim to show positive influences and role models. In particular, the magazine focuses on clean, minimal makeup looks and fashion to portray the featured artist in a positive light. It aims to attract fan girls and girlie girls through its pink color scheme and content like quizzes and heartfelt stories.
Survey pop results
This document summarizes survey responses from 4 participants (ages 17-19) about their music listening habits. 3 participants were female and 1 was male. 3 participants both download and buy music physically, while 1 only downloads. The most common way of listening to music was on phones for 3 participants and TV for 1. All used YouTube to listen to music online. Responses varied on how many music channels/radio stations were enough, but all felt there was sufficient coverage of pop music. Opinions were split on whether music videos increased watching/listening, but narrative and visual appeal were cited as important factors for music videos.
Music channels
The document discusses several music channels:
- MTV was first broadcast in 1981 and features mainly reality shows on its main channel while partner channels play various music genres. It aims to reach young adults and teens.
- Kerrang, owned by Bauer Media Group, plays rock, metal and punk music and airs music videos as well as band-focused programming. Its target is 16-24 year olds.
- Magic, also owned by Bauer Media Group, plays easy listening hits from the 80s-00s and takes song requests from viewers over 35 on average. It airs on several platforms to reach its target demographic.
Question 2
The document discusses how a media product represents social groups. Specifically, it summarizes a magazine called "Pop Rocks" that aims to represent teenagers and young adults who enjoy pop and rock music. The magazine combines these two genres to appeal to a wider audience. Images and colors in the magazine, like pink and purple fonts, are chosen to appeal to the target audience of teenage girls. Feature stories aim to represent readers as empowered and stories include both light reading articles and gossip to keep the interest of both rock and pop audiences.
Survey monkey findings and analysis
This document summarizes the findings from a survey monkey questionnaire about music magazines. The survey received responses from participants with interests in rock, pop, indie, alternative and metal music. It found that:
1) The internet is the main source for music news rather than magazines, so an online presence would be important.
2) Once a month is the preferred frequency for a magazine to allow time for quality content while keeping costs low for readers.
3) Freebies, cover stories and inside information most attract readers to buy a magazine, so these should be emphasized.
4) The front cover needs to stand out to draw readers in and signal the artist/content inside. Making readers aware of free
Representation through social media
Social media is an effective way for musicians to promote themselves and their work globally in a short period of time. It also allows fans to get to know their favorite celebrities on a more personal level through replies and engagement. To maintain a positive reputation, celebrities will often respond to fans to make them feel involved and show appreciation. They may also share more casual, everyday content to appear relatable and prevent coming across as too focused on work. Updates about professional activities can help fans stay informed quicker than other sites.
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一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可
二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可
三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
→ 【关于价格问题（保证一手价格）
我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格，因为我想坦诚对待大家 不想跟大家在价格方面浪费时间
对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。
选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！
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Music videos - literal understanding
- 1. Music video – literal understanding
- 2. Online dictionary definition A music video is a filmed/videotaped rendition of a recorded song, often portraying musicians performing the song or including visual images interpreting the lyrics, can also feature lip syncing and special effects throughout.
- 3. Wikipedia definition A music video is a short film integrating a song or imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device to promote the sale of music recordings. Although the origins of music videos date back much further, they came into prominence in the 1980’s when MTV based their format around the medium. Music videos use a wide range of styles of film making techniques including animation, live action filming, documentaries and non-narrative approaches such as abstract film. Some music videos blend different styles, such as animation and live action. Many music videos interpret images and scenes from the song lyrics, while other take a more thematic approach. Other music videos may be without a set concept, being merely a filmed version of the song live performance.
- 4. Own interpretation A music video is a video to coincide with the song produced, it can feature narrative, lip syncing, special effects, live performance and more. It is made to further promote the artists album, which often has three hit singles that have music videos made for them. Music videos can vary depending on the genre, some may feature live performance and choreography, some may feature narrative or some may solely feature live performance or a mix. Some music videos even feature purely animation or with appliances with the artists. A music video is made to solely promote the artist and their album, either featuring actors, the artist(s) themselves, through narrative, animation, choreography and live performance.