The document discusses how the media product represents different social groups through its characters. It includes three female main characters to represent women and show their equality and power without male characters. Camera shots and angles are used to portray the characters as both powerful and vulnerable. The target audience is ages 18-21 to match the ages of the filmmakers. Ethnic diversity is limited by the location, but the three white British characters are represented as survivors and strong rather than stereotypically portraying black characters that way.