The document compares the creator's digipak, poster, and music video for a reggae artist to examples from Bob Marley and another reggae artist, analyzing how they do and do not conform to conventions of the genre. The digipak, poster, and music video were designed to have similarities like bright colors and busy elements to match the intended happy feeling of the music, while also incorporating conventions like references to Rastafarian culture. Overall the creator feels their works challenge conventions of the genre but still work well as a cohesive package representing reggae music.