SlideShare a Scribd company logo
How Does Your Media
Product Represent
Particular Social
Groups?
QUESTION 2
On The Cover
   THE MODEL
   I have included a picture of a girl who appears
   fits the social group I am targeting. On the cover
   the model is posed with quite a serious look, but
   is still friendly and inviting. She has her hand on
   her hips which makes her look posed and fierce,
   still suiting the social group, but also makes her
   more eye-catching and appealing. I have
   dressed her in a navy blue vintage jumper – so
   she is fitting the stereotype of my target
   audience, wearing bright red lipstick – another
   stereotypical feature of my audience, but she is
   also wearing a necklace which isn’t a
   conventional feature, but it matches the colour
   of her lipstick, making her appeal more ‘made
   up’ and suitable for the cover. I later used this
   ‘red’ colour to base the rest of the magazine’s
   colour scheme around.
MISE-EN-
SCENE
The mise-en-scene of the cover is entirely plain. It is a neutral beige/light colour
which means the model stands out well against it. This helps represent the target
audience as they are stereotypically quite plain and natural, and shows they have
simple surroundings.

REPRESENTATION OF THE TARGET
AUDIENCE
My cover represents my target audience in a number of ways. From the simplicity of
the clothes and make-up to the plain, natural coloured background. These are all
stereotypical features that are associated with the target audience.
          The only contrast in representations of the target audience that I have
made is probably the brightness of the necklace, as the target audience is generally
stereotyped to wearing simple gold necklaces with a single pendant, rather than a
bright statement piece. However I did this to ‘make a statement,’ and give the model
a bit of an edge so that she is more eye-catching, yet still appealing to the target
audience.
DOES THE REPRESENTATION CHALLENGE OR SUPPORT
DOMINANT IDEAS?
The front cover of my magazine generally supports dominant ideas of my social
group. The only part that would challenge would be the bright, loud necklace.
Double Page Spread




THE MODEL
The model on my double page spread fits the social group I am targeting. She
is wearing neutral coloured vintage clothing, a simple necklace and her hair is
natural. She is innocently posed, with her hands behind her back and her
knee slightly raised, as this makes it posed whilst still being simple. The
colours of her clothing also match the natural colours of her surroundings,
tying everything together nicely.
MISE-EN-
SCENE
The mise-en-scene of the double page spread is a forest, with the trunks of a tree,
leaves on the floor and plants growing around the trees. This relates to the
‘natural’ appearance of the stereotypical target audience. It also suggests the
model is creative, and interested in nature, another aspect of the target audience.



REPRESENTATION OF THE TARGET
AUDIENCE
The double page spread represents my target audience in a number of ways.
From the simplicity of the clothing and pose of the model, to the natural colours of
her clothes and surroundings. Being in a forest with a vintage jumper on is just a
stereotypical ‘indie’ cliché.

         This page doesn’t really challenge the representation of my target
audience at all. Every feature seems to link in with the stereotypes and will appeal
to the social group in one way or another.
DOES THE REPRESENTATION CHALLENGE OR SUPPORT
DOMINANT IDEAS?
The double page spread entirely support dominant ideas of my social group in many
ways, as I have already mentioned.

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Question 2

  • 1. How Does Your Media Product Represent Particular Social Groups? QUESTION 2
  • 2. On The Cover THE MODEL I have included a picture of a girl who appears fits the social group I am targeting. On the cover the model is posed with quite a serious look, but is still friendly and inviting. She has her hand on her hips which makes her look posed and fierce, still suiting the social group, but also makes her more eye-catching and appealing. I have dressed her in a navy blue vintage jumper – so she is fitting the stereotype of my target audience, wearing bright red lipstick – another stereotypical feature of my audience, but she is also wearing a necklace which isn’t a conventional feature, but it matches the colour of her lipstick, making her appeal more ‘made up’ and suitable for the cover. I later used this ‘red’ colour to base the rest of the magazine’s colour scheme around.
  • 3. MISE-EN- SCENE The mise-en-scene of the cover is entirely plain. It is a neutral beige/light colour which means the model stands out well against it. This helps represent the target audience as they are stereotypically quite plain and natural, and shows they have simple surroundings. REPRESENTATION OF THE TARGET AUDIENCE My cover represents my target audience in a number of ways. From the simplicity of the clothes and make-up to the plain, natural coloured background. These are all stereotypical features that are associated with the target audience. The only contrast in representations of the target audience that I have made is probably the brightness of the necklace, as the target audience is generally stereotyped to wearing simple gold necklaces with a single pendant, rather than a bright statement piece. However I did this to ‘make a statement,’ and give the model a bit of an edge so that she is more eye-catching, yet still appealing to the target audience.
  • 4. DOES THE REPRESENTATION CHALLENGE OR SUPPORT DOMINANT IDEAS? The front cover of my magazine generally supports dominant ideas of my social group. The only part that would challenge would be the bright, loud necklace.
  • 5. Double Page Spread THE MODEL The model on my double page spread fits the social group I am targeting. She is wearing neutral coloured vintage clothing, a simple necklace and her hair is natural. She is innocently posed, with her hands behind her back and her knee slightly raised, as this makes it posed whilst still being simple. The colours of her clothing also match the natural colours of her surroundings, tying everything together nicely.
  • 6. MISE-EN- SCENE The mise-en-scene of the double page spread is a forest, with the trunks of a tree, leaves on the floor and plants growing around the trees. This relates to the ‘natural’ appearance of the stereotypical target audience. It also suggests the model is creative, and interested in nature, another aspect of the target audience. REPRESENTATION OF THE TARGET AUDIENCE The double page spread represents my target audience in a number of ways. From the simplicity of the clothing and pose of the model, to the natural colours of her clothes and surroundings. Being in a forest with a vintage jumper on is just a stereotypical ‘indie’ cliché. This page doesn’t really challenge the representation of my target audience at all. Every feature seems to link in with the stereotypes and will appeal to the social group in one way or another.
  • 7. DOES THE REPRESENTATION CHALLENGE OR SUPPORT DOMINANT IDEAS? The double page spread entirely support dominant ideas of my social group in many ways, as I have already mentioned.