The music video will feature both conceptual footage and performance shots of the local heavy metal band Quad Damage. For the conceptual shots, the video will recreate a scene from the 1988 film "They Live" where people are dressed as mindless consumers to illustrate today's capitalist society. The video will also include influence performance shots similar to videos by Pantera. Scenes will be filmed over multiple days in November at various streets in Harrow and at band members' houses to capture both the conceptual ideas and band performance.

1. Music Video
Mario, Jacob and Daniel

2. The band
Quad Damage is an independent
music band which falls into a mixture
of two genres and is built of a
Guitarist/vocals, bass guitarist and
drummer.
www.soundcloud.com/quaddamage/
dead-side

3. Initial idea
• The music video we are planning to make is a mixture of
performance and conceptual footage. The concept for the
video is based on the film ‘They Live’ (1988) by John
Carpenter and performance shots by ‘Quad Damage’ local
heavy metal band.
• For conceptual shots we are planning to follow the plot of
the movie, of which we were inspired by the film’s social
commentary on consumerism which resonated with us and
we thought it would be fitting for our music video. What we
are planning to create for our conceptual side of the music
video is a take on an average person’s life but shown as a
mindless consumer – We are planning to do this is by
dressing up a number of people as zombies to illustrate this
idea with statements printed on their t-shirts such as
‘obey, designer, this costs a lot of money’ etc. to show how
our capitalist society is run.

4. Our Idea
• We are planning to recreate a scene from the
movie ‘They Live’ of which social commentary
inspired us
http://www.youtube.com/watch?v=inZUDMGJsKo
• Also it will be in combination with performance
shots of a local band ‘Quad Damage’. The
performance shots will be largely influenced from
other metal music videos such as Pantera’s ‘5
Minutes Alone’
http://www.youtube.com/watch?v=7m7njvwB-Ks

5. What we need to make this happen

6. Our Commitment to getting this done
on time.
Organization
• Already have started talking with potential actors/performers
• Scheduled shoot dates
Date Location Time Activities
7/11/2012 Harrow streets 9:00 am – 4:00 pm Conceptual shots
9/11/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots
10/11/2012 Harrow streets 10:00 am – 3:00 pm Conceptual shots
14/11/2012 Kenton (Jinesh’s house) 9:00 am – 4:00 pm Performance shots
16/11/2012 Harrow streets 1:00 pm – 4:00 pm Conceptual shots
17/11/2012 Kenton (Daniel’s house) 10:00 am – 4:00 pm Conceptual shots
Preparation
• Using video tutorials to better understand how to deal with certain problems we may
encounter.
• Speaking with the band members to see when they are available and what they will have to
do

7. Audience Research
• Being that one of the band members is in our group gave us a major
advantage as we knew exactly who were we targeting but we also did
some research on who would listen to heavy metal/dubstep through
looking at different forums and blogs like:
• http://www.dubstepforum.com
• http://www.metalhammer.co.uk/forum
• http://www.4chan.org/mu
• We found this style of music was predominantly listen to by the young
generations roughly varying from ages 12-25. We also want to look at
the social classes of this music following and saw a pattern of mostly
lower middle class.

8. Filming locations

9. Questions?