I've developed this workshop as the kick-off for a series of meetings to elevate the quality of the agency's creative product.

1. QUALITY:
FROM MEASURE TO MINDSET
Hakarl Bee | Creative Director
www.HakarlBee.com
A workshop for creative teams

2. slow turnaround
too expensive
frustrating process
constant turnover of team
members has been a challenge
inability to deliver
some initial creative […] left something to be desired
quality of work can be extremely high or surprisingly low
MANY rounds of revisions/time—
made us wonder about the
technical aspects of the work
“
often too complex to manage
Client Survey Pain Points
needs to better understand
our customer strategy and product
not as easy as other agencies to work with

3. The process for making quality work is mostly
the same as for making mediocre work.
The difference is that
everyone is happier with the result.

4. Satisfaction
Revenue
Retention
Workplace surveys list quality
as the key reason for:

5. Let’s make quality a fight
that everyone is fighting.

6. Workshop:
How can we incorporate the following
5 actions into our process?

7. Monday, June 23, 14
1.
Commit to quality
every step
along the way.

8. 2.
Leave the
autopilot
at home.

9. 3.
Ask yourself
with every round:
Does this
still work?

10. Monday, June 23, 14
4.
Raise your hand
if something
seems off balance.
Q
COST
TIMELINESCOPE

11. 5.
Don’t be a vendor,
be a partner.

12. But most importantly…

13. …if you’re not having fun,
you’re not doing it right.

14. Questions?

15. EMBRACE QUALITY
in everything you do

16. THANK YOU!
Hakarl Bee | Creative Director
www.hakarlbee.com
Hakarlbee@gmail.com