The document discusses ideas for solving the problem of developing an innovative marketing and sales team for a startup company. The best practical idea is to provide a flexible yet disciplined work environment where work is fun but discipline is maintained through timely meetings and reviews. The best disruptive idea is to make every employee a stakeholder in the company by giving them company shares or stock. The favorite idea is to provide employees everything they need, including a car, house, education for children, holidays, and company stock to make them a completely happy and committed employee.

1. IDEATE
Problem Statement:
A startup company employer who is looking to
develop a good marketing and sales Team NEEDS to
look beyond regular office environment and think
Innovative in terms of employees their needs and
requirements at work place BECAUSE Providing
good office environment will make employees
feel stake holders of the company.

2. Part -1, Idea Generation
Most obvious solutions for this problem
• Flexible but disciplined work place
• Creating healthy competitive environment at workplace
• Good incentivized plans
• Realistic targets
• Weekly Reviews
• Appreciating good work
• Creating achievers club
• Families get together and outings.
• Work from home options
• Annual recognitions and awards
• Providing extra curricular activities like yoga, relaxing halls etc

3. Add, remove or modify from those
initial solutions
• Recognizing people who work late hours by providing snacks
etc.
• Giving employees company stocks and making them share
holders.
• Celebrating good wins at market place.
• Technically upgrading the sales force on regular intervals.
• Helping Funnel building activity.
• Developing soft skills activity in office.
• Providing latest mobiles and laptops.
• Developing negotiation skills in employees
• Developing skills of profitable bidding.

4. How would a 5-year-old child solve
the problem?
• Providing gifts for every small work.
• Providing movie tickets and circus tickets for
weekend holidays.
• Nominating Top 1,2,3 sales people with badges.
• Taking employees to excursion every 3 months.
• Teaching employees to sell a story to customers.
• Provide some free time after every 2 hours of
work .

5. How would you solve the problem if
you had an unlimited budget?
• Provide BMW car for every employee.
• Provide Good housing facility for employee.
• Provide good Video conferencing facilities for sales people to
arrange demos for the customers.
• Good CRM software for funnel management.
• Huge incentives for every sale.
• Top Family Holiday packages for all achievers in the company.
• Free education for children of employees.
• Free Life and Health insurance for all employees.
• Travel facility of only in business class in flights
• Sponser top employees for skills upgrading programs in
universities like Harvard etc.

6. How would you solve the
problem without spending any money?
• Will always inspire all around .
• Very friendly office environment.
• Motivating every one feel it is their company.
• Discuss company Goals and aspirations.
• Good review meetings.
• Innovating new ideas for funnel management.
• Developing new innovative products.
• Will upgrade employee skills through programs
from NovoEd etc.

7. If I had control over the laws of nature
(think invisibility, teleportation, etc.)?
• Would have given flying machine to sales force which can
keep you in front of customer any point of time.
• Telepathy technique to understand what employees are
thinking.
• Brain mapping of employees.
• Invisable positive energy to flow in office at all places.
• Will be present in all meetings of employees if I had a
technique of being invisable.
• Will create a time machine and go into future to know
which products to innovate.
• Will use these skills to win every deal over competition.

8. IDEATE
Part -2 Idea Selection
Practical Idea
The Best Possible Practical Idea to solve this
problem is to have good office infrastructure
with flexibility at work. Work should be fun to
deliver good results. Flexibility in terms of
work hours, office attendance etc. While
offering Flexibility we should ensure discipline
too. Discipline should reflect in timely
meetings , reviews, funnel management and
order closings.

9. Disruptive Idea
• The best disruptive idea I feel is to make each
and every employee a stake holder in the
company by giving them some sort of
shares/stock of the company. This will ensure
them to work for the start up and makes
them to take ownership in making the
company successful. This will have huge
impact when an employee feels he is the part
of the company rather than just an employee.

10. Favorite Idea
• My favorite idea would be providing everything that is
possible to the employee that he needs. May it be a
beautiful car, house, children education or holiday. The
employee should feel that he is taken care in all
aspects. Even though giving the company stocks is a
very good idea which makes employee feel proud and
owner but sometimes it may lead to a situation where
he/she may feel there is no life beyond company work.
So provide all facilities, emanates and company stock
to make the employee a complete happy person who
works for you all the time and deliver the desired
results.