Morrice Richardson presents a marketing plan to increase revenue by over 80% for Quickshot Indoor Shooting Ranges. The plan involves 6 steps: 1) increase social media engagement through more frequent posting and building trust and conversations; 2) re-invite former customers with promotions; 3) invest in Facebook/Instagram advertising targeting 500k users; 4) enhance in-store customer engagement through competitions and upselling; 5) track key metrics like reach and engagement; 6) implement targeted social media campaigns and spend $400/month on Facebook ads. The goal is to increase weekly store traffic by 80% and average revenue per customer.