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1
BAR CODES
• 1D – information portrayed in one
  direction
• The Lines- carry small amount of
  data
• Max out at 20 characters
• Problems with bar codes




                                      2
STACKED BAR CODE




         http://www.barcoderesource.com/images/GS1DatabarExpandedStacked.jpg
SCANNER




          3
QR CODES

• 2D
• Holds more information
• 4,000 characters




                           1
CHANGES IN SCANNERS
•   More sophisticated
    Scanners
•   Smart Phones




                         4
THE SOFTWARE
•    Determines
    • spacing between black and
      white
    • Real info vs not important
    • The data/information
•    Compensates for distortions




                                   6
DEMONSTRATION WITH CONNOR KEENAN




                           7
USES
•   Represent products
•   Send scanners to URL’s
•   Give information to venders




                                  5
TOMMY BAHAMA IN ESQUIRE MAGAZINE




                               8
WORLD OF ADVERTISEMENT




                         9
BIBLIOGRAPHY
1. http://science.howstuffworks.com/innovation/repurposed-inventions/2d-
   barcodes.htm
2. http://www.barcoding.com/images/Barcodes/code93.gif
3. http://en.wikipedia.org/wiki/Barcode_reader
4. http://thebudcloud.com/wp-content/uploads/2012/03/how-to-scan-qr-codes-
   on-iphone-300x252.jpg
5. http://luxurymarketingworld.blogspot.com/2012/07/cracking-qr-code.html
6. http://www.1800pocketpc.com/blog/wp-
   content/uploads/2009/12/quickmark_1.jpg
7. http://goqr.me/
8. http://www.mobilecommercedaily.com/tommy-bahamas-sells-sunglasses-
   via-qr-code-print-ad
9. http://2d-code.co.uk/images/qr-codes-are-everywhere.jpg

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Qr qodes

  • 1. 1
  • 2. BAR CODES • 1D – information portrayed in one direction • The Lines- carry small amount of data • Max out at 20 characters • Problems with bar codes 2
  • 3. STACKED BAR CODE http://www.barcoderesource.com/images/GS1DatabarExpandedStacked.jpg
  • 5. QR CODES • 2D • Holds more information • 4,000 characters 1
  • 6. CHANGES IN SCANNERS • More sophisticated Scanners • Smart Phones 4
  • 7. THE SOFTWARE • Determines • spacing between black and white • Real info vs not important • The data/information • Compensates for distortions 6
  • 9. USES • Represent products • Send scanners to URL’s • Give information to venders 5
  • 10. TOMMY BAHAMA IN ESQUIRE MAGAZINE 8
  • 12. BIBLIOGRAPHY 1. http://science.howstuffworks.com/innovation/repurposed-inventions/2d- barcodes.htm 2. http://www.barcoding.com/images/Barcodes/code93.gif 3. http://en.wikipedia.org/wiki/Barcode_reader 4. http://thebudcloud.com/wp-content/uploads/2012/03/how-to-scan-qr-codes- on-iphone-300x252.jpg 5. http://luxurymarketingworld.blogspot.com/2012/07/cracking-qr-code.html 6. http://www.1800pocketpc.com/blog/wp- content/uploads/2009/12/quickmark_1.jpg 7. http://goqr.me/ 8. http://www.mobilecommercedaily.com/tommy-bahamas-sells-sunglasses- via-qr-code-print-ad 9. http://2d-code.co.uk/images/qr-codes-are-everywhere.jpg

Editor's Notes

  1. The data gives of a numerical code when scanned. This code can represent a multitude of things, in most cases we see bar codes on products. When the code is scanned the database references the code number to the item and gives back the price. How much data a code can hold is represented by characters. Bar codes max out at 20 characters. Problem is with only 20 characters with more sophisticated products are not able to be represented.
  2. 40 characters.
  3. Scanners sends out laser and the lines reflect the light. The different lines reflect the light differently. Almost all scanners have a decoding circuitry, which changes the light picked up to the number which represents the product. With that number a system/ processor can spit out all the information about that product.
  4. 2 dimension- the code gives of information in two directions. Therefore holds more information, up to 4,000 characters much more than the 20 characters of the original bar codes. The squares seen on the QR code are to help determine where and the size of the qr code.
  5. Smart phones now have capability to scan qr codes with apps through the use of the phones camera.
  6. A QR code can represent a product just as bar codes do, but they can also send you to web pages. When a smartphone with access to the internet scans the code it will open up their web browser and send them directly to the URL imbedded in the code. If you were to scan this adds qr code it would take you to polo’s website. The Vender such as polo here, knows where the code was scanned in the US, if the person bought something after scanning the code, and much more. This information helps the venders locate their top retail area’s and more. QR codes have not just made getting a product of the shelf easier but has opened up a whole new world of advertisement.