QR Codes
 & Libraries:
Best Practices
           Krista Godfrey
Memorial University of Newfoundland
          kgodfrey@mun.ca
What to expect

• What’s it all about?

• What’s being done?

• How can I do it?

• Issues &
  Advantages

• Best Practices

                            http://bit.ly/xtUX9c
QR codes

2D Barcode                    “Open Source”
                   Cheap
     Text
                              Easy
             New hyperlinks
                               URLS
     Phone numbers
How it works
How it works
How it works
http://bit.ly/x02j0r



QR Code readers        * QuickMark
                       * Paperlinks
                       * BeeTag
                       * NeoReader
http://bit.ly/xR5B8G




QR Codes in the
wild
http://bit.ly/y2RKcw
http://bit.ly/wnHdsN
http://bit.ly/yxRLX7




QR codes in
libraries
http://bit.ly/wfTaUC
http://bit.ly/zDPZix                 http://bit.ly/zDPZix




              http://bit.ly/wlU3LJ
http://bit.ly/xgwEd5
http://bit.ly/yJfJ2z
http://bit.ly/wovHTU




Creating QR codes      GENERATORS:
                       * Kaywa
                       * Delivr
                       * GoQR
                       * Kerem Erkam
QR Generators   Kaywa
                goo.gl
                GoQR
                Delivr
http://bit.ly/wuZj9j




Statistics             * bit.ly
                       * goo.gl
QR Alternatives   SnapTag
                  Microsoft Tag
QR Alternatives   SnapTag
                  Microsoft Tag
http://bit.ly/wYxh9n




Issues and
advantages
http://bit.ly/xdKLXR




ACCESSIBILITY          - Visually and mobility impaired
                       - Digital Divide
                       - Wifi
Digital divide




http://bit.ly/xmIhOL
connectivity




                       * Data costs money

                       * Does wifi require authentication?
http://bit.ly/yLATsb
Security




http://bit.ly/yVrNsG
Who’s your
                       audience?




                       Are they using QR codes?
http://bit.ly/Aedq37
http://bit.ly/wwbC1l
http://bit.ly/ycH4Z4
http://bit.ly/ycH4Z4
http://bit.ly/xIzWCg
http://bit.ly/xIzWCg
Some
                       Guiding
                       principles




http://bit.ly/yZl7sZ
http://bit.ly/xCc3pm




get outside the
library
Link to Mobile sites




http://bit.ly/xycXFF
Size matters




http://bit.ly/Aj3rVd
http://bit.ly/zJZSGE




location, location,
location
http://bit.ly/zeXI5z




Don’t over do it
http://bit.ly/ziOhiK




Add Value
http://bit.ly/x4A909




Save Time
Avoid ending up
here
Questions?




                       kgodfrey@mun.ca
                       twitter: weelibrarian
                       about.me/weelibrarian
http://bit.ly/wBRLuK

Qr codes best practices

Editor's Notes

  • #2 \n
  • #3 \n
  • #4 Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
  • #5 \n
  • #6 \n
  • #7 \n
  • #8 \n
  • #9 \n
  • #10 only 58% have downloaded apps\n
  • #11 - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
  • #12 \n
  • #13 \n
  • #14 \n
  • #15 UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
  • #16 \n
  • #17 \n
  • #18 \n
  • #19 University California Berkely\n
  • #20 - instructional videos at point of need (Jason Fleming)\n
  • #21 - links to subject guides in the stacks\n
  • #22 layfette college - where in the librayr is carmen sandiago - interactive mystery\n
  • #23 - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
  • #24 lots out there - just google\nwolfram alpha now creates qr codes\n
  • #25 \n
  • #26 - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
  • #27 shorter links generally look better use bit.ly or goo.gl\n
  • #28 High Capacity Colour Barcode\n- matrix less prone to error\n
  • #29 \n
  • #30 \n
  • #31 - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
  • #32 does everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
  • #33 UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
  • #34 cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
  • #35 \n
  • #36 -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
  • #37 study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • #38 study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • #39 - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
  • #40 \n
  • #41 - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
  • #42 Emily Casper notes importance of getting outside libraries\n
  • #43 \n
  • #44 \n
  • #45 - placement within resources (amount of white space, etc)\n- point of need\n
  • #46 \n
  • #47 \n
  • #48 \n
  • #49 \n
  • #50 - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n