Qr codes best practices
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Find out what libraries are doing with QR codes and best practices to get the most from them. Presented at Computers in Libraries, cybertours
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Qr codes best practices
- 1. QR Codes & Libraries: Best Practices Krista Godfrey Memorial University of Newfoundland kgodfrey@mun.ca
- 2. What to expect • What’s it all about? • What’s being done? • How can I do it? • Issues & Advantages • Best Practices http://bit.ly/xtUX9c
- 3. QR codes 2D Barcode “Open Source” Cheap Text Easy New hyperlinks URLS Phone numbers
- 4. How it works
- 5. How it works
- 6. How it works
- 7. http://bit.ly/x02j0r QR Code readers * QuickMark * Paperlinks * BeeTag * NeoReader
- 8. http://bit.ly/xR5B8G QR Codes in the wild
- 15. http://bit.ly/zDPZix http://bit.ly/zDPZix http://bit.ly/wlU3LJ
- 21. http://bit.ly/wovHTU Creating QR codes GENERATORS: * Kaywa * Delivr * GoQR * Kerem Erkam
- 22. QR Generators Kaywa goo.gl GoQR Delivr
- 23. http://bit.ly/wuZj9j Statistics * bit.ly * goo.gl
- 25. QR Alternatives SnapTag Microsoft Tag
- 26. QR Alternatives SnapTag Microsoft Tag
- 28. http://bit.ly/xdKLXR ACCESSIBILITY - Visually and mobility impaired - Digital Divide - Wifi
- 30. connectivity * Data costs money * Does wifi require authentication? http://bit.ly/yLATsb
- 32. Who’s your audience? Are they using QR codes? http://bit.ly/Aedq37
- 38. Some Guiding principles http://bit.ly/yZl7sZ
- 40. Link to Mobile sites http://bit.ly/xycXFF
- 47. Questions? kgodfrey@mun.ca twitter: weelibrarian about.me/weelibrarian http://bit.ly/wBRLuK
Editor's Notes
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- Denso wave 1994\nubiquitous in japan \nnot augmented reality\nmost common is matrix type\n
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- only 58% have downloaded apps\n
- - start with examples in the wild from the crowd\n- show own qr code business cards\nJumpScan - online profile in one place via qr code(email, phone, bio, social feeds, website)\n
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- UK group Stupid creating cards with mix tapes\nfr. Incredible Things\n
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- University California Berkely\n
- - instructional videos at point of need (Jason Fleming)\n
- - links to subject guides in the stacks\n
- layfette college - where in the librayr is carmen sandiago - interactive mystery\n
- - ask what they are doing\n- library success wiki has lots of examples\n- also visit blog qrinlibs.blogspot.com\n- Sacramento PL - use qrcode to launch text service\n
- lots out there - just google\nwolfram alpha now creates qr codes\n
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- - possible in google analytics, is use campaign builder (unique urls, source, etc)\n- only good for codes in your own domain though\n
- shorter links generally look better use bit.ly or goo.gl\n
- High Capacity Colour Barcode\n- matrix less prone to error\n
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- - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
- does everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
- UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
- cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
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- -Mobio Naked Facts Q3 2011 report\n- don’t know how many that actually is though\n- one study, 14 million mobile users (6.2%) scanned a QR code or a barcode. Some 58% of those users scanned a QR or bar code from their home, while 39% scanned from retail stores (http://bit.ly/xKThQF)\n
- study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
- study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
- - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
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- - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
- Emily Casper notes importance of getting outside libraries\n
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- - placement within resources (amount of white space, etc)\n- point of need\n
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- - qr codes have potential:\n- to bridge physical and virtual worlds\n- information at point of need\n- aid in assessment\n- have you had success?\n