The QR Question:
QR Codes in
Academic Libraries
Krista Godfrey
Memorial University of Newfoundland
kgodfrey@mun.ca
QR codes
2D BARCODE                     “OPEN SOURCE”
                       CHEAP

     TEXT
                               EASY
              NEW HYPERLINKS

                                 URLS
       PHONE NUMBERS
HTTP://BIT.LY/Y2RKCW


QR CODES IN THE WILD   HTTP://BIT.LY/WNHDSN
                       HTTP://BIT.LY/XR5B8G
                       HTTP://BIT.LY/O2TO2S
QR CODES IN LIBRARIES
QR CODES IN LIBRARIES
                        HTTP://BIT.LY/WFTAUC
                        HTTP://BIT.LY/O37YL0
                        HTTP://BIT.LY/O37MSM
QR CODES IN LIBRARIES   HTTP://BIT.LY/RYDJUR
HTTP://BIT.LY/O3BQLD


QR CODES IN LIBRARIES
Statistics
* bit.ly
* goo.gl



             HTTP://BIT.LY/WUZJ9J
ISSUES
         HTTP://BIT.LY/WYXH9N
CELL PHONES
                        HTTP://BIT.LY/RYHOZ6




A LOOK AT THE NUMBERS
ACCESSIBILITY
                                 HTTP://BIT.LY/XDKLXR




VISUALLY AND MOBILITY IMPAIRED
DIGITAL DIVIDE
                                HTTP://BIT.LY/XMIHOL




SMARTPHONES, DATA PLANS, APPS
CONNECTIVITY
                   HTTP://BIT.LY/YLATSB




DATA COSTS MONEY
SECURITY
           HTTP://BIT.LY/YVRNSG
WHO’S YOUR AUDIENCE?
                           HTTP://BIT.LY/AEDQ37




ARE THEY USING QR CODES?
HTTP://BIT.LY/RYN1SH


THE NUMBERS   HTTP://ECON.ST/O2SLZX
HTTP://BIT.LY/RYN1SH
HTTP://BIT.LY/YCH4Z4
HTTP://BIT.LY/YCH4Z4
CAN THEY SCAN A QR CODE?
                           HTTP://BIT.LY/XIZWCG
HTTP://BIT.LY/XIZWCG


WILL YOU SCAN A QR CODE?
HTTP://BIT.LY/RYHXTB


WHAT DOES IT MEAN FOR YOU?
SOME GUIDING PRINCIPLES
                          HTTP://BIT.LY/YZL7SZ
GET OUTSIDE THE LIBRARY
                          HTTP://BIT.LY/XCC3PM
HTTP://BIT.LY/RYHGWN
LINK TO MOBILE SITES
                       HTTP://BIT.LY/XYCXFF
PROVIDE ALTERNATIVES
                       HTTP://BIT.LY/JOGNHU
SIZE MATTERS
               HTTP://BIT.LY/AJ3RVD
LOCATION, LOCATION, LOCATION
                               HTTP://BIT.LY/ZJZSGE
DON’T OVER DO IT
                   HTTP://BIT.LY/ZEXI5Z
KEEP IT SHORT
                HTTP://BIT.LY/L7VXVC
ADD VALUE
            HTTP://BIT.LY/ZIOHIK
SAVE TIME
            HTTP://BIT.LY/X4A909
AVOID ENDING UP HERE
THE FUTURE:
                                                  HTTP://BIT.LY/L6P52I




UNCERTAIN. MIDSTEP TO NEAR FIELD COMMUNICATION?
Questions?
kgodfrey@mun.ca
twitter: weelibrarian
about.me/weelibrarian


                        HTTP://BIT.LY/WBRLUK

The QR Question: QR Codes in Academic Libraries

Editor's Notes

  • #2 \n
  • #3 Denso wave 1994\n\n
  • #4 \n
  • #5 \n
  • #6 \n
  • #7 point of need - important\naudio tours and videos - comfort level for students. look like doing normal things (watching video, listening to music) rather than learning or needing to ask for help.\n
  • #8 \n
  • #9 - shorter urls mean less dense qr code = easier to scan\n
  • #10 \n
  • #11 - mobile surpass desktop in rural china (388 million), \n- Neilsen - over 54.9% in US have smartphone;- Pew - 2011, 84% adults have cell phone \n- heading over 6 billion subscriptions for cell phones, texting overtakes talking in UK\n- - June 2011 - 25.1 million Cdns with cell phones (CWTA)\n- The UK (51%), Sweden (51%) and Norway (54%) all saw a dramatic increase of more than 20% in smartphone adoption in less than one year.  \n52% of Australians own a smartphone, 15% more than did last year. \nAmong the 26 countries, smartphone penetration was highest in the Middle East at 62% in the UAE and 60% in Saudi Arabia.  \nArgentina is starting to see  strong traction in smartphone adoption as nearly a quarter of the population (24%) uses a smartphone\n
  • #12 - Alison Hicks and Caroline Sinkinson study of qr codes at University of Colorado at Boulder (lit search)\n- positioning of codes can be problematic\n- smaller screens hard to read \n- autism and dyslexia may have problems as codes often don’t have meaning or signpost the outcome of the activity when you look at it\n- smartphones seem to be a little more accessible...\n
  • #13 does everyone have a smart phone or data plan? mobi 2010 - 29% unlimited data plans\nare there strong enough connections?\nknow how to download an app? afford to do so? - 50% adults have apps; 38% have downloaded themselves. 56% 18-34 downloaded, 40% 35-46; 25% 47-56; 11% 57-65 \ndoes everyone have a smart phone or data plan?\nare there strong enough connections?\nhow tech savvy do you need to be?\nknow how to download an app? afford to do so?\n\n
  • #14 UC Irvine (Danielle Kane and Jeff Schneidewind)\n- issues with VPN - if already signed into wifi, no problem but if linked to subscription eresource and scanned first, need to sign in. \n- Android didn’t work with VPN, so have to use data plan\n
  • #15 cyberthugs replacing qrcodes with own stickers to lead to nefarious sites (UK)\n\n
  • #16 \n
  • #17 \n
  • #18 \n
  • #19 \n
  • #20 study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • #21 study done in fall 2010, 25-54 year olds (Austin and Williams)\n41% m, 58% f\n
  • #22 - study of over 500 students at 24 US colleges (across US but predominantly east) - youth marketing agency , late fall 2011\n- 81% students had smartphone\n- 80% had seen a qr code\n
  • #23 \n
  • #24 http://implementingqrcodesinlibraries.org/\nearly adopters, train users\neasy tech to ease staff into\nnot high risk of failure - no great money or time lost\n
  • #25 - still not huge uptake\n- be prepared to educate users or provide links for those who don’t want to use them\n\n
  • #26 Emily Casper notes importance of getting outside libraries\n
  • #27 \n
  • #28 \n
  • #29 \n
  • #30 \n
  • #31 - placement within resources (amount of white space, etc)\n- point of need\n
  • #32 \n
  • #33 - url shorteners good to keep code readable. more info = more dense code\n
  • #34 miami poster - what’s on this computer. easier to just visit computer than scan qr code.\n\n
  • #35 \n
  • #36 \n
  • #37 - rectennas/ near field communication likely next step\n\n\n
  • #38 \n