The document describes a marketing plan for QR code billboards called SWAGGMEDIA billboards. It discusses how QR codes can connect print advertising to the digital world. The plan is to widely distribute these billboards by placing QR codes on billions of products from major brands to drive traffic to promotions. Metrics of success include driving sales through coupons on products from Starbucks, Walmart, grocery stores, and movie theaters. Revenue will be generated from media buys by sponsors looking to target specific markets and budgets.

1. [QR CODE Billboard]
Marketing Plan
[SWAGGMEDIA]

2. QR CODE
What they are and how they
can change your marketing!

3. Definition
• 2 Dimensional Bar Code
• Connects Print to the Web and Beyond
• QR = Quick Response
EASY, SIMPLE, EFFORTLESS

4. Compatible standard code
All code reader compatible
Anyone can read
and get the promotion
from anywhere the
SWAGGMEDIA
BILLBOARD CODE ON

5. Positioning
• SWAGGMEDIA BILLBOARD Positioning

6. Communication Strategies
• THROUGH SWAGGMEDIA BILLBOARD ON
MILLIONS OF PRODUCT QRCODE PLACEMENT
AS ADVERTISING MEDIA
– BILLBOARD
– CUP FROM MCDONALD, BURGER KING,
STARBUCKS
– TV, CABLE, SATELITE PROGRAM
– P&G PRODUCTS
– ALL POSSIBLE MEDIUMS

7. AFFILIATE PROMOTION
• SPONSOR
– DESIGN A MESSAGE THAT IMPACTS THE ADS
– IMMEDIATE REACTION AFTER SCANNED
• Affiliate MEDIA
– EXTRA PROFIT FROM SWAGGMEDIA
BILLBOARD
– TARGET MARKETING WITH SPONSORS

8. Launch Strategies
• CODE PLACEMENT
– SETUP STRATEGIC PARTNERSHIP WITH MEDIA
COMPANIES LIKE BURGER KING, P&G,
UNIVERSALSTUDIO, PARAMOUNT, AEG TO
PLACE SWAGGMEDIA BILLBOARD CODE
• MEDIA SALES
– MEDIA BUYING FROM SPONSORS BASED ON
THEIR TARGET MARKETS AND BUDGETS

9. Success Metrics 1
• Samsung Smartphone launching media buying
on Starbucks cup with SWAGGMEDIA
BILLBOARD CODE

10. Success Metrics 2
• GROCERY MARKET COUPONS THROUGH
SWAGGMEDIA BILLBOARD CODE

11. Success Metrics 3
• SAMPLE CODE – Walmart coupon

12. Success Metrics 4
• Movie Theater

13. Success Metrics 5
• TV AD

14. Success Metrics 6
Payment Hub
Social Commerce
Facebook
Twitter
myspace
Blog VISA
MASTER CARD
And other SNS AMEX
PAYPAL

15. Success Metrics 7 Events
News
Social Commerce
• CONNECTIONS
Media
Channel
Manager
Social Commerce: For the customer to buy merchandise with big discount price, manufacturer or supplier
provide limited quantities for the merchants to sell them at the same time like ‘GRUPON’ until them sold out.
Also add on that, SWAGGMEDIA QRCODE BILLBOARD provide advertising media spaces for the clients
like SAMSUNG, LG, ATT, FORD, HYUNDAI, SONY, ETC through the products attached SWAGGMEDIA
QRCODE BILLBOARD from P&G, MCDONALD, BURGER KING, VONS, MOVIE THEATERS, BEST BUYS, etc.