Craig Nobles is a music industry veteran who began his career as a DJ in Los Angeles in the 1970s. He went on to work in A&R, marketing, promotions and business affairs for a music production company, working with major labels. Nobles is now the founder and CEO of SwaggMedia, a digital media company that operates a website providing music news, entertainment and social networking. SwaggMedia aims to connect artists directly to fans through content on various platforms.