2	
  
Brand	
  Iden*ty	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Consumer	
  Reach	
  
Top	
  Line	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  New	
  Age	
  Marke*ng	
  
Conversion	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Dash	
  Boards	
  
Tangible	
  Data	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Analy*cs	
  
HyperTagz:	
  
	
  Bridging	
  medium	
  
3	
  
Brand	
  Iden*ty	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Consumer	
  Reach	
  
Top	
  Line	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  New	
  Age	
  Marke*ng	
  
Conversion	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Dash	
  Boards	
  
Tangible	
  Data	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Analy*cs	
  
HyperTagz:	
  	
  
Integra.ng	
  marke.ng	
  and	
  adver.sing	
  	
  	
  
	
  
4	
  
Brand	
  Iden*ty	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Consumer	
  Reach	
  
Top	
  Line	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  New	
  Age	
  Marke*ng	
  
Conversion	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Dash	
  Boards	
  
Tangible	
  Data	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Analy*cs	
  
HyperTagz:	
  
Increasing	
  ROI	
  across	
  industries	
  
HyperTagz PPC
Actions 1000 1000
Cost/Action $ 0 $1.58
Web Conversions 36 36
Cost /
Conversion
$0 $43.89
Total Cost $0 $1580.00
Leads Generated 1000 0
Cost to Message $50/mo. NA
HyperTagz	
  vs.	
  PPC	
  	
  
2015	
  PPC	
  Averages	
  
Imagine	
  if	
  you	
  could	
  message	
  everyone	
  who	
  
visited	
  your	
  website.	
  That	
  is	
  the	
  exact	
  solu*on	
  
HyperTagz	
  brings	
  to	
  print.	
  
Side	
  by	
  Side	
  
Average PPC
Costs
Metric 2015
Cost per Click (CPC) $1.58
Click Through Rate
(CTR)
0.8%
Average Ad Position 1.8
Cost per Mille (CPM) $12.07
Conversion Rate 3.6%
Cost per Conversion $44.50
Invalid Click Rate 9.8%
PPC	
  costs	
  are	
  high,	
  zero	
  to	
  negligible	
  lead	
  genera*on	
  
6	
  
▪ One	
  stop	
  shop	
  
▪ Support	
  adver*sers	
  need	
  
▪ Cloud	
  based	
  solu*on	
  
▪ Ul*mate	
  print	
  to	
  digital	
  
experience	
  
▪ Increase	
  the	
  impact	
  of	
  sales	
  &	
  
marke*ng	
  campaigns	
  
▪ Low	
  cost,	
  high	
  quality	
  and	
  
higher	
  accuracy	
  	
  
▪ Improve	
  brand	
  visibility	
  
▪ Reach	
  “hard	
  to	
  reach”	
  
customers	
  with	
  heavy	
  social	
  
media	
  focus	
  
▪ Dashboards	
  
▪ Real	
  *me	
  data	
  &	
  analy*cs	
  	
  	
  
HyperTagz	
  
▪ Ul*mate	
  print	
  to	
  digital	
  
experience	
  	
  
▪ Easy	
  and	
  accessible	
  
▪ Need	
  and	
  behavior	
  based,	
  
analy*cs	
  backed	
  
▪ Higher	
  mo*va*on	
  
▪ Messaging	
  and	
  follow	
  ups	
  
based	
  on	
  data	
  and	
  analy*cs,	
  no	
  
guess	
  work	
  
▪ Heavy	
  engagement	
  in	
  social	
  
media	
  
▪ “Don’t	
  waste	
  my	
  *me	
  with	
  
things	
  that	
  don’t	
  maZer	
  to	
  me”	
  
Consumers	
  
▪ Increase	
  volumes,	
  increase	
  
business,	
  grow	
  market	
  share	
  
▪ Efficient	
  and	
  effec*ve	
  use	
  of	
  
adver*sing	
  budget	
  
▪ Enhance	
  customer	
  
engagement	
  via	
  prolifera*on	
  
of	
  eyeballs	
  
▪ Find	
  ways	
  to	
  lower	
  
adver*sing	
  cost	
  per	
  capita	
  of	
  
growth	
  
▪ Increase	
  efficiencies	
  by	
  
streamlined	
  processes	
  
▪ Increase	
  visibility	
  to	
  future	
  
volume	
  
Adver*sers	
  
Goals	
  &	
  Needs:	
  
Ul8mate	
  Digital	
  
Experience	
  
3
UPC	
  &	
  SKU	
  Integrated	
  
1
One	
  Scan	
  One	
  Lead	
  
2
7	
  
HyperTagz	
  is	
  the	
  bridge:	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  
Connec8ng	
  tradi8onal	
  and	
  digital	
  campaigns.	
  
C	
  
C	
  Your Media
Their Phone
Our Tech
+
Social
Media
Engagement
Video
Exclusive
Offers
=
Coupons
Special
Events
And….
*	
  100%	
  Lead	
  and	
  Data	
  Genera*ng	
  at	
  Scan	
  
*	
  UPC	
  and	
  SKU	
  Integra*on	
  for	
  Deployment	
  and	
  Commerce	
  
*	
  Integrated	
  Messaging	
  Placorm	
  
*	
  Campaign	
  Management	
  for	
  Strategic	
  Partners	
  
*	
  Call	
  to	
  Ac*on	
  and	
  Point	
  of	
  Reference	
  in	
  Every	
  Image	
  
*	
  The	
  First	
  Cloud	
  Based	
  Barcode	
  Solu*on	
  
BOTTOM	
  LINE:	
  One	
  Scan	
  is	
  One	
  Lead.	
  
Benefits	
  &	
  Perks	
  
HyperTagz	
  Reader	
  will	
  be	
  available	
  via	
  SDK	
  at	
  no	
  cost	
  for	
  	
  
3rd	
  party	
  integra*on	
  
Customized	
  Call	
  to	
  Ac*on	
  
Clean	
  Logo	
  Inser*on	
  
And	
  Distribu*on	
  
UPC	
  or	
  SKU	
  integra*on	
  for	
  Easier	
  retail	
  	
  
and	
  CPG	
  deployment	
  
Tool	
  required	
  to	
  engage	
  
Engineered	
  to	
  Engage	
  
Transparent	
  Backgrounds	
  
HyperTagz	
  Image	
  Map:	
  
Just	
  give	
  us	
  the	
  SKU,	
  we	
  will	
  integrate	
  with	
  UPC	
  
for	
  simple	
  deployment	
  into	
  print	
  and	
  digital	
  ads.	
  	
  
Copy	
  &	
  Paste:	
  	
  
Your	
  HyperTagz	
  CRM	
  	
  Dashboard	
  
with	
  all	
  your	
  HyperFans	
  	
  
Our	
  Mobile	
  Messaging	
  and	
  
Logo	
  Distribu*on	
  
creates	
  a	
  HyperFan	
  that	
  can	
  be	
  contacted	
  
directly.	
  
Every	
  Consumer	
  Ac8on:	
  
One	
  Tag	
  with	
  Mul*ple	
  Des*na*ons.	
  	
  
Smart	
  Scan	
  Technology	
  
Your	
  Ad,	
  Their	
  Networks.	
  
Integrated	
  Social	
  Sharing.	
  
Dashboards;	
  Full	
  Analy*cs	
  for	
  ROI	
  
Analysis.	
  
Addi8onal	
  Perks:	
  
Use	
  Cases	
  :	
  
CPG	
  
•  Scan	
  for	
  Recipes	
  
•  Scan	
  to	
  Register	
  
•  Scan	
  to	
  Re-­‐Order	
  
•  Scan	
  for	
  Discount	
  
Publishing	
  
•  Scan	
  to	
  Buy	
  
•  Scan	
  for	
  Video	
  
•  Scan	
  to	
  Download	
  	
  
•  Scan	
  to	
  Win	
  	
  
Retail:	
  
•  Scan	
  for	
  Map	
  
•  Scan	
  for	
  Informa*on	
  
•  Scan	
  for	
  Menu	
  
•  Scan	
  to	
  DIY	
  Video	
  
SMB	
  
•  Scan	
  to	
  Contact	
  
•  Scan	
  to	
  LIKE	
  
•  Scan	
  to	
  Tweet	
  
•  Scan	
  for	
  Wifi	
  
Entertainment	
  
•  AR	
  
•  VR	
  
•  Music	
  
•  Downloads	
  
2D	
  Tags	
  in	
  Social	
  Media	
  	
  
WeChat QR Visualeads QR
ALIBABA
KiK Messaging SnapChat Code
	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  	
  Mobile	
  user	
  benefits	
  
•  Personalized	
  tag	
  linking	
  all	
  social	
  acct’s	
  and	
  
users	
  contact	
  informa*on	
  (The	
  Ul*mate	
  vCard)	
  
•  P2P	
  messaging	
  aand	
  sharing	
  placorm	
  
•  B2C	
  alerts	
  ,	
  discounts	
  and	
  exclusive	
  offers	
  
	
  
HyperTagz	
  is	
  Social:	
  	
  
allowing	
  people	
  to	
  engage	
  with	
  and	
  share	
  
informa.on	
  about	
  the	
  brands	
  they	
  love.	
  
	
  
HyperTagz	
  is	
  developed	
  to	
  compete	
  with	
  the	
  
expensive	
  but	
  ineffec*ve	
  PPC	
  marke*ng.	
  	
  
	
  
	
  
	
  
	
  
For	
  addi*onal	
  informa*on	
  please	
  email	
  Alan	
  Bologlu:	
  alan@hypertagz.com	
  
The	
  Numbers	
  
450	
  million	
  QR	
  codes	
  in	
  2015	
  
	
  
	
  
	
  
•  YR	
  1	
  Goal	
  <.25%	
  or	
  1	
  mil.	
  free	
  tags.	
  
STRATEGIC	
  PARTNERS,INFLUENCER	
  MARKETING,CONTENT	
  DISTRIBUTION	
  
BRAND	
  AMBASSADORS,	
  PERKS	
  FOR	
  SHARES	
  
•  Convert	
  10%	
  to	
  paid	
  	
  
•  CAC	
  (Paid)	
  <$10	
  
•  =	
  $1mil/mo.	
  Revenue	
  
•  4	
  YR	
  CV	
  =	
  $450	
  
TAM	
  based	
  on	
  current	
  market	
  percentages	
  
Looking to become a part of new and exciting industry?
Accredited investors can reach us at info@hypertagz.com
HyperTagz:	
  	
  
Built	
  for	
  mul.ple	
  ver.cals	
  
	
  
	
  
•  Adver.sing:	
  	
  redirec.on	
  ,	
  lead	
  capture	
  and	
  
messaging	
  service	
  
•  Mobile	
  payment:	
  Image	
  interface	
  vs.	
  NFC	
  
•  Medical	
  Record:	
  	
  Interfacing	
  and	
  Tablet/User	
  
verifica.on	
  gateway	
  to	
  Hipaa	
  compliant	
  
server	
  
•  Logis.cs:	
  Turning	
  every	
  mobile	
  device	
  into	
  a	
  
data	
  collec.on	
  unit.	
  

New technology to compete with Pay per Click

  • 2.
    2   Brand  Iden*ty                        Consumer  Reach   Top  Line                                          New  Age  Marke*ng   Conversion                                  Dash  Boards   Tangible  Data                          Analy*cs   HyperTagz:    Bridging  medium  
  • 3.
    3   Brand  Iden*ty                        Consumer  Reach   Top  Line                                          New  Age  Marke*ng   Conversion                                  Dash  Boards   Tangible  Data                          Analy*cs   HyperTagz:     Integra.ng  marke.ng  and  adver.sing        
  • 4.
    4   Brand  Iden*ty                        Consumer  Reach   Top  Line                                          New  Age  Marke*ng   Conversion                                  Dash  Boards   Tangible  Data                          Analy*cs   HyperTagz:   Increasing  ROI  across  industries  
  • 5.
    HyperTagz PPC Actions 10001000 Cost/Action $ 0 $1.58 Web Conversions 36 36 Cost / Conversion $0 $43.89 Total Cost $0 $1580.00 Leads Generated 1000 0 Cost to Message $50/mo. NA HyperTagz  vs.  PPC     2015  PPC  Averages   Imagine  if  you  could  message  everyone  who   visited  your  website.  That  is  the  exact  solu*on   HyperTagz  brings  to  print.   Side  by  Side   Average PPC Costs Metric 2015 Cost per Click (CPC) $1.58 Click Through Rate (CTR) 0.8% Average Ad Position 1.8 Cost per Mille (CPM) $12.07 Conversion Rate 3.6% Cost per Conversion $44.50 Invalid Click Rate 9.8% PPC  costs  are  high,  zero  to  negligible  lead  genera*on  
  • 6.
    6   ▪ One  stop  shop   ▪ Support  adver*sers  need   ▪ Cloud  based  solu*on   ▪ Ul*mate  print  to  digital   experience   ▪ Increase  the  impact  of  sales  &   marke*ng  campaigns   ▪ Low  cost,  high  quality  and   higher  accuracy     ▪ Improve  brand  visibility   ▪ Reach  “hard  to  reach”   customers  with  heavy  social   media  focus   ▪ Dashboards   ▪ Real  *me  data  &  analy*cs       HyperTagz   ▪ Ul*mate  print  to  digital   experience     ▪ Easy  and  accessible   ▪ Need  and  behavior  based,   analy*cs  backed   ▪ Higher  mo*va*on   ▪ Messaging  and  follow  ups   based  on  data  and  analy*cs,  no   guess  work   ▪ Heavy  engagement  in  social   media   ▪ “Don’t  waste  my  *me  with   things  that  don’t  maZer  to  me”   Consumers   ▪ Increase  volumes,  increase   business,  grow  market  share   ▪ Efficient  and  effec*ve  use  of   adver*sing  budget   ▪ Enhance  customer   engagement  via  prolifera*on   of  eyeballs   ▪ Find  ways  to  lower   adver*sing  cost  per  capita  of   growth   ▪ Increase  efficiencies  by   streamlined  processes   ▪ Increase  visibility  to  future   volume   Adver*sers   Goals  &  Needs:   Ul8mate  Digital   Experience   3 UPC  &  SKU  Integrated   1 One  Scan  One  Lead   2
  • 7.
    7   HyperTagz  is  the  bridge:                                               Connec8ng  tradi8onal  and  digital  campaigns.   C   C  Your Media Their Phone Our Tech + Social Media Engagement Video Exclusive Offers = Coupons Special Events And….
  • 8.
    *  100%  Lead  and  Data  Genera*ng  at  Scan   *  UPC  and  SKU  Integra*on  for  Deployment  and  Commerce   *  Integrated  Messaging  Placorm   *  Campaign  Management  for  Strategic  Partners   *  Call  to  Ac*on  and  Point  of  Reference  in  Every  Image   *  The  First  Cloud  Based  Barcode  Solu*on   BOTTOM  LINE:  One  Scan  is  One  Lead.   Benefits  &  Perks   HyperTagz  Reader  will  be  available  via  SDK  at  no  cost  for     3rd  party  integra*on  
  • 9.
    Customized  Call  to  Ac*on   Clean  Logo  Inser*on   And  Distribu*on   UPC  or  SKU  integra*on  for  Easier  retail     and  CPG  deployment   Tool  required  to  engage   Engineered  to  Engage   Transparent  Backgrounds   HyperTagz  Image  Map:   Just  give  us  the  SKU,  we  will  integrate  with  UPC  
  • 10.
    for  simple  deployment  into  print  and  digital  ads.     Copy  &  Paste:    
  • 11.
    Your  HyperTagz  CRM    Dashboard   with  all  your  HyperFans     Our  Mobile  Messaging  and   Logo  Distribu*on   creates  a  HyperFan  that  can  be  contacted   directly.   Every  Consumer  Ac8on:  
  • 12.
    One  Tag  with  Mul*ple  Des*na*ons.     Smart  Scan  Technology   Your  Ad,  Their  Networks.   Integrated  Social  Sharing.   Dashboards;  Full  Analy*cs  for  ROI   Analysis.   Addi8onal  Perks:  
  • 13.
    Use  Cases  :   CPG   •  Scan  for  Recipes   •  Scan  to  Register   •  Scan  to  Re-­‐Order   •  Scan  for  Discount   Publishing   •  Scan  to  Buy   •  Scan  for  Video   •  Scan  to  Download     •  Scan  to  Win     Retail:   •  Scan  for  Map   •  Scan  for  Informa*on   •  Scan  for  Menu   •  Scan  to  DIY  Video   SMB   •  Scan  to  Contact   •  Scan  to  LIKE   •  Scan  to  Tweet   •  Scan  for  Wifi   Entertainment   •  AR   •  VR   •  Music   •  Downloads  
  • 14.
    2D  Tags  in  Social  Media     WeChat QR Visualeads QR ALIBABA KiK Messaging SnapChat Code                          Mobile  user  benefits   •  Personalized  tag  linking  all  social  acct’s  and   users  contact  informa*on  (The  Ul*mate  vCard)   •  P2P  messaging  aand  sharing  placorm   •  B2C  alerts  ,  discounts  and  exclusive  offers     HyperTagz  is  Social:     allowing  people  to  engage  with  and  share   informa.on  about  the  brands  they  love.    
  • 15.
    HyperTagz  is  developed  to  compete  with  the   expensive  but  ineffec*ve  PPC  marke*ng.             For  addi*onal  informa*on  please  email  Alan  Bologlu:  alan@hypertagz.com  
  • 16.
    The  Numbers   450  million  QR  codes  in  2015         •  YR  1  Goal  <.25%  or  1  mil.  free  tags.   STRATEGIC  PARTNERS,INFLUENCER  MARKETING,CONTENT  DISTRIBUTION   BRAND  AMBASSADORS,  PERKS  FOR  SHARES   •  Convert  10%  to  paid     •  CAC  (Paid)  <$10   •  =  $1mil/mo.  Revenue   •  4  YR  CV  =  $450   TAM  based  on  current  market  percentages  
  • 17.
    Looking to becomea part of new and exciting industry? Accredited investors can reach us at info@hypertagz.com HyperTagz:     Built  for  mul.ple  ver.cals       •  Adver.sing:    redirec.on  ,  lead  capture  and   messaging  service   •  Mobile  payment:  Image  interface  vs.  NFC   •  Medical  Record:    Interfacing  and  Tablet/User   verifica.on  gateway  to  Hipaa  compliant   server   •  Logis.cs:  Turning  every  mobile  device  into  a   data  collec.on  unit.