This document discusses opportunities in the US gaming market for online horse-racing wagering and daily fantasy sports. It provides an overview of the history and current state of the horse-racing and daily fantasy sports industries in the US. Key points covered include the size and growth of the horse-racing and daily fantasy sports markets, the regulatory environment, challenges and opportunities for operators, and recommendations on marketing strategies for smaller brands looking to enter the market.
This was a presentation I made at the PIRATES (Print, Interactive, Radio and Television Education Society) event at ESPN Zone in Los Angeles, on Cause Related Marketing in the Sports Industry.
Participants at the event included:
LA Sparks
LA Dodger's Dream Foundation
SportsandSocialChange.org
Full plans book for Harley Davidson that encompasses the Situational Analysis, Consumer Segments, SWOT, Media Budget, Brand Positioning, Advertising Message, Creative Idea, and Media Placement.
This was a presentation I made at the PIRATES (Print, Interactive, Radio and Television Education Society) event at ESPN Zone in Los Angeles, on Cause Related Marketing in the Sports Industry.
Participants at the event included:
LA Sparks
LA Dodger's Dream Foundation
SportsandSocialChange.org
Full plans book for Harley Davidson that encompasses the Situational Analysis, Consumer Segments, SWOT, Media Budget, Brand Positioning, Advertising Message, Creative Idea, and Media Placement.
Effective Diversity Marketing in Retail: A Look at MEXX in 2006Adrian Parker
In 2001, the international fashion brand MEXX was introduced in the U.S. After 5 years of riding the topsy turvy retail waves, the U.S. division employed aggressive diversity marketing tactics in hopes of reviving the brand and reaching under-served consumers.
Group project for a class in which we worked with JWT Advertising-Team Detroit to develop a marketing strategy for Warrior Lacrosse, a division of New Balance.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk
Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
With the conversations I’m having in the US, I see a great opportunity now for the land-based casinos in non-regulated markets to move online. I sat down with Rory Shanahan from Scientific Games last week to share my thoughts with the industry in the first of a two-part webinar series hosted by iGaming Business. If you missed the webinar, here’s a recap on my discussion about how US land-based casinos can use social gaming as a customer acquisition and retention tool.
Below are the key points from what was an insightful discussion on how the US land-based sector is evolving in the digital space:
• US land-based casinos have the opportunity to introduce a social gaming product to their current customer databases as both an engagement and retention tool
• US land-based casinos are in an optimal position to market a digital casino product because of the pre-established brand recognition and existing relationships with their customers,
• Digital casino products, whether free play or virtual currency, can act as an acquisition tool to grow customer databases
For a more detailed recap, check out the slideshow. What are your thoughts on the US casino landscape? Let’s continue the conversation. I’ll also be giving a recap of the second iGB webinar in the next few days.
Effective Diversity Marketing in Retail: A Look at MEXX in 2006Adrian Parker
In 2001, the international fashion brand MEXX was introduced in the U.S. After 5 years of riding the topsy turvy retail waves, the U.S. division employed aggressive diversity marketing tactics in hopes of reviving the brand and reaching under-served consumers.
Group project for a class in which we worked with JWT Advertising-Team Detroit to develop a marketing strategy for Warrior Lacrosse, a division of New Balance.
Experience Mazda Zoom Zoom Lifestyle and Culture by Visiting and joining the Official Mazda Community at http://www.MazdaCommunity.org for additional insight into the Zoom Zoom Lifestyle and special offers for Mazda Community Members.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Brand Journalism is about telling a story to engage and inspire your audience, crafting a message that works in the digital age. More at www.writethinking.co.uk
Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
With the conversations I’m having in the US, I see a great opportunity now for the land-based casinos in non-regulated markets to move online. I sat down with Rory Shanahan from Scientific Games last week to share my thoughts with the industry in the first of a two-part webinar series hosted by iGaming Business. If you missed the webinar, here’s a recap on my discussion about how US land-based casinos can use social gaming as a customer acquisition and retention tool.
Below are the key points from what was an insightful discussion on how the US land-based sector is evolving in the digital space:
• US land-based casinos have the opportunity to introduce a social gaming product to their current customer databases as both an engagement and retention tool
• US land-based casinos are in an optimal position to market a digital casino product because of the pre-established brand recognition and existing relationships with their customers,
• Digital casino products, whether free play or virtual currency, can act as an acquisition tool to grow customer databases
For a more detailed recap, check out the slideshow. What are your thoughts on the US casino landscape? Let’s continue the conversation. I’ll also be giving a recap of the second iGB webinar in the next few days.
Player Acquisition Through Effective Branding: GiGse 2014Income Access
This presentation was originally developed for the Global Interactive Gaming Summit and Expo (GiGse) 2014 and was presented in a panel on player acquisition by Nicky Senyard, CEO of Income Access Group.
GiGse 2014 Recap – Day Two
Day Two has come and gone – it’s hard to believe that we only have one more day left of GiGse! Yesterday was even more action-packed and successful than day one. The highlight was definitely the panel on player acquisition strategies through digital marketing techniques during which Nicky, our CEO, gave a presentation.
The main topics of discussion included the regulated market landscape in the US, marketing opportunities and hurdles, the effect of social gaming on real-money gaming (RMG), what else the US market offers, and what advice we can heed from the EU market.
Yesterday’s panel offered insights on how operators and affiliates should be approaching the US market. Of note was the important role that social gaming and other alternatives within the iGaming space, namely horse racing and fantasy sports, will play. The key, however, is to combine innovative digital marketing techniques to acquire customers and increase CRM.
Other interesting presentations included a talk by Frank Pracukowski of Foxwoods Interactive, who compared the story of Blockbuster and Netflix with the current reluctance of land based casinos to evolve within the digital space. Today there will be panels on lotteries, the legislative progress in California and a full slate of social gaming offerings at the Social Casino Summit - an exciting day all in all!
School of WOM: Designing and Delivering a Location Based Marketing ProgramSchneider, Mike
5/10 presentation at WOMMA's School of WOM at the beautiful Swissotel in Chicago. Presenters: SchneiderMike SVP Digital at Allen & Gerritsen and AaronStrout Head of Location at WCG. The two are co-authoring Location-based Marketing for Dummies
Some notes I collated at a previous job, just for fun. Borrowed liberally the observations of excellent commentators like @pullthepocket and @akrejcik. A little dated now (was written before Yahoo and PokerStars DFS products released) but hopefully useful to someone out there.
strategic management presentation on walt disney also include blue ocean strategy, swot and tows analysis,ansofs matrix, porters five forces strategy,analysis of vision and mission statement of walt disney
The most efficient, unbiased, philanthropic funding source imaginable – based on secure behavioral technology, that more than doubles the efficiency of the entire advertising industry, and uses its massive revenues to fund humanity – while protecting each person’s identity and privacy
Maximising Annual Revenue Growth:Developing an Acquisition & Retention Strat...Nicky Senyard
In this webinar, Nicky Senyard, Managing Director of Income Access, led a discussion on building a 2017 acquisition and retention strategy that drives year-on-year revenue growth, alongside a panel of industry marketing directors and veterans operating in a range of verticals.
Looking at the Integrated Marketing ModelNicky Senyard
There are millions of people browsing the web at any given moment. The point at which a browsing customer turns into a depositing customer is a puzzle that marketers are continually trying to decipher.
If our goal is to optimally convert our customers, what is a good framework to implement in order to achieve our goals?
The Income Access Team’s 2016 Marketing & Tech TrendsNicky Senyard
January is a time of new beginnings and looking ahead. How will iGaming evolve over the next 12 months, and how will technology and marketing trends influence where we’re heading as an industry?
With these questions on everyone’s minds, we asked our own team for their take on 2016.
Part Two: Opportunities for Land-Based Casinos in a Digital WorldNicky Senyard
Part Two: Opportunities for Land-Based Casinos in a Digital World
As the US iGaming market continues to unfold slowly, land-based casinos are now evaluating the opportunities for which they can make the transition online. In part two of my webinar series with @iGaming Business, I sat down with @Peter Laverick of BAM Software to consider the noteworthy opportunities that lie with both online horseracing wagering and daily fantasy sports.
Here are some highlights from our conversation on the two verticals:
• Because both online horseracing wagering and daily fantasy sports were specifically excluded from the US Federal Government’s Unlawful Gambling Enforcement Act (UIGEA) of 2006, they have undoubtedly risen in popularity with the US population
• Opportunities exist across both verticals related to customer acquisition and product evolution
• Reminiscent of the general iGaming trend, these verticals are heading in a mobile direction. Mobile apps have become a crucial element to allow for an optimal player experience
Please take a look at the slides below for a more comprehensive recap of our conversation. Moreover, I strongly encourage you to continue the conversation in the comment section, as it would be great to hear your thoughts on these growing verticals.
Digital Marketing: Current Trends in iGamingNicky Senyard
Nicky Senyard, the founder and CEO of the Income Access Group, discussed 2015 trends in online gaming and digital marketing in a presentation at the ICE Totally Gaming conference in London, England, on 1st Feb. 2015. This slide-share accompanied Nicky's speech.
SAP Sapphire 2024 - ASUG301 building better apps with SAP Fiori.pdfPeter Spielvogel
Building better applications for business users with SAP Fiori.
• What is SAP Fiori and why it matters to you
• How a better user experience drives measurable business benefits
• How to get started with SAP Fiori today
• How SAP Fiori elements accelerates application development
• How SAP Build Code includes SAP Fiori tools and other generative artificial intelligence capabilities
• How SAP Fiori paves the way for using AI in SAP apps
Welocme to ViralQR, your best QR code generator.ViralQR
Welcome to ViralQR, your best QR code generator available on the market!
At ViralQR, we design static and dynamic QR codes. Our mission is to make business operations easier and customer engagement more powerful through the use of QR technology. Be it a small-scale business or a huge enterprise, our easy-to-use platform provides multiple choices that can be tailored according to your company's branding and marketing strategies.
Our Vision
We are here to make the process of creating QR codes easy and smooth, thus enhancing customer interaction and making business more fluid. We very strongly believe in the ability of QR codes to change the world for businesses in their interaction with customers and are set on making that technology accessible and usable far and wide.
Our Achievements
Ever since its inception, we have successfully served many clients by offering QR codes in their marketing, service delivery, and collection of feedback across various industries. Our platform has been recognized for its ease of use and amazing features, which helped a business to make QR codes.
Our Services
At ViralQR, here is a comprehensive suite of services that caters to your very needs:
Static QR Codes: Create free static QR codes. These QR codes are able to store significant information such as URLs, vCards, plain text, emails and SMS, Wi-Fi credentials, and Bitcoin addresses.
Dynamic QR codes: These also have all the advanced features but are subscription-based. They can directly link to PDF files, images, micro-landing pages, social accounts, review forms, business pages, and applications. In addition, they can be branded with CTAs, frames, patterns, colors, and logos to enhance your branding.
Pricing and Packages
Additionally, there is a 14-day free offer to ViralQR, which is an exceptional opportunity for new users to take a feel of this platform. One can easily subscribe from there and experience the full dynamic of using QR codes. The subscription plans are not only meant for business; they are priced very flexibly so that literally every business could afford to benefit from our service.
Why choose us?
ViralQR will provide services for marketing, advertising, catering, retail, and the like. The QR codes can be posted on fliers, packaging, merchandise, and banners, as well as to substitute for cash and cards in a restaurant or coffee shop. With QR codes integrated into your business, improve customer engagement and streamline operations.
Comprehensive Analytics
Subscribers of ViralQR receive detailed analytics and tracking tools in light of having a view of the core values of QR code performance. Our analytics dashboard shows aggregate views and unique views, as well as detailed information about each impression, including time, device, browser, and estimated location by city and country.
So, thank you for choosing ViralQR; we have an offer of nothing but the best in terms of QR code services to meet business diversity!
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
Observability Concepts EVERY Developer Should Know -- DeveloperWeek Europe.pdfPaige Cruz
Monitoring and observability aren’t traditionally found in software curriculums and many of us cobble this knowledge together from whatever vendor or ecosystem we were first introduced to and whatever is a part of your current company’s observability stack.
While the dev and ops silo continues to crumble….many organizations still relegate monitoring & observability as the purview of ops, infra and SRE teams. This is a mistake - achieving a highly observable system requires collaboration up and down the stack.
I, a former op, would like to extend an invitation to all application developers to join the observability party will share these foundational concepts to build on:
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
State of ICS and IoT Cyber Threat Landscape Report 2024 preview
Part two opportunities for land-based casinos in a digital world
1. Seizing the Opportunities of the US Gaming Market:
Online Horse-Racing Wagering & Daily Fantasy Sports
Nicky Senyard
CEO & Founder
Income Access Group
Peter Laverick
Director of Marketing
BAM Software
2. In your webinar (#webinar 1) on Tuesday, you looked at the US opportunity
of social casino and also mentioned in passing daily fantasy sports (DFS) and online
horse-racing wagering. To start, what’s your take on horse-racing in the US market?
3. The Dark Horse
• Horse-racing wagering is currently regulated in 37 states, both at racetracks and
online.
Regulatory Context
• Betting on sports in the US very restricted. The Professional & Amateur Sports
Protection Act (PASPA, of 1992) prevents all US states except Nevada from
operating offline sportsbooks, though Delaware, Oregon and Montana are
permitted to run sports lotteries.
Online Horse-Racing
• Unlike online casino and poker, betting on horse-racing over the internet was not
included in the US federal government’s Unlawful Internet Gambling Enforcement
Act (UIGEA) of 2006.
• Over $2.5 billion spent on horse racing online each year.
4. Horse-Racing History:
1665: Horse-racing in the United States is deeply ingrained in the country’s culture and heritage. Dating
back to 1665, the first racetrack was constructed on Long Island (http://www.horseracing-hq.com/)
1890: There were 314 tracks operating in the United States by 1890 (http://www.horseracing-hq.com/)
1970’s: Interstate wagering on horse racing was first made legal under the Interstate Horseracing Act
2006: Horse racing excluded from The Unlawful Internet Gambling Enforcement Act
1990s- 2000s: Major online horse wagering sites are launched: TVG (f. 1993), Xpressbet (f. 2002),
Twinspires (f. 2006), BetAmerica (f. 2008)
2013: Total betting at the 2013 Kentucky Derby was more than $130 million
2015: A sizeable majority – 37 out of 50 US states – allow their residents to wager online on horse-
racing events, as well as offer the alternative of greyhound racing
5. What do you perceive are the biggest challenges faced by horse-racing operators?
6. Product
• Homogenization of content within each product
o Races
o Hands
o Pricing
• Distinguish the product with strong branding and customer service
Acquisition
• Positive migration of customers from tracks to online
• Encouraged by mobile wagering applications
Retention
• Fostering players to develop an affinity with the brands
• Shift in age demographics
7. What do you perceive are the biggest opportunities within the horse-racing vertical
in the United States?
8. Product
• Ability to diversify product offering to other verticals; for example, DFS
• Create friendly user experience and brand identity
Acquisition
• Ability to diversify acquisition using multiple channels
• Strong acquisition through above-the-line marketing (TV strongest)
• Digital acquisition potential via Google, Facebook
• Affiliates (performance marketing) provide ability to target niche digital customer
segments
Retention
• Investment in mobile applications for improved usability and intuitiveness of
product
• Mobile accounts for 40%+ of customers
9. What similarities or differences do you see between the horse-racing markets in
other regulated jurisdictions?
10. US
• Pari-mutuel wagering in the United States
• Familiar brands such as Churchill Downs Interactive moving into social and bingo
space – Luckity.com and Big Fish Casino (2014)
UK
• Generates £3.7 billion (British Horseracing Authority)
• Regulatory changes and discussion of Betting Right Funding System (increasing fees
bookmakers pay for right to offer betting)
Australia
• Three key methods for horse-race betting:
o On-track with fixed odds
o Off-track pari-mutuel betting
o Individualized wagering
• $9.9 billion
Hong Kong
• Pari-mutuel horse-betting run by the Hong Kong Jockey Club (Government-granted
monopoly)
12. Daily Fantasy Sports
• The US restrictions on sports betting, whether online or offline, have almost
certainly played a major role in the rising popularity of fantasy sports.
• Size of the season long US fantasy sports market: $11 billion
• 40 million+ Americans play season-long fantasy sports
• 2 million Americans have tried DFS
13. Daily Fantasy Sports History:
Late 1960s: The concept of assembling a fantasy team of real-world athletes and competing against
your peers based on your team’s performance dates back to the 1960s
1990s: The rise of the internet in the mid-1990s helped transform a niche offline hobby for sports fans
into a billion-dollar online industry.
2003: Fantasy Sports Trade Association survey showed that 15 million people were playing fantasy
football and spending about $150 a year on average, making it a $1.5 billion industry
2006: The Unlawful Internet Gambling Enforcement Act specifically excludes Fantasy Sports, labeling it
as a game of skill rather than chance
2009 to 2011: Websites initially specialized in season-long fantasy games, which covered an entire
National Football League (NFL) or Major League Baseball (MLB) season, but more recently brands like
FanDuel (f. 2009) and DraftKings (f. 2011) have created the concept of daily contests - DFS born
2014: Industry consolidation of brands continues as DraftKings acquires DraftStreet
2015: Disney in discussions of $250 million investment into DraftKings
14. DFS has been in the news a lot lately.
How has the US DFS market evolved over last year?
15. Sector Growth
• Season-long market in North America reached 40 million customers for the first time
Major Partnerships
• Market consolidation: The second and third largest DFS operators, DraftKings and
DraftStreet, combine.
• Disney in investment talks with DraftKings
DFS entry fees (money ‘wagered’ expected) to surpass total money entered on Nevada sportsbooks in
2016 (Eilers Research)
DFS revenue/market could total $2.5 billion by 2020
17. Understanding their Players
• Tap into demand, create experience for customers, understand what they’re
wanting, product evolution related to demand
Remaining Competitive
• Importance of remaining competitive in an increasingly saturated market
Marketing Efforts
• Need to diversify marketing channels to optimize player acquisition. Make
acquisition cost-effective – maximum bang for buck.
• Need to optimize acquisition via the mobile channel, given mobile
penetration
• Importance of SEO, environmental audits on websites as basis of marketing
approach
• Consider multi-channel approach: supporting acquisition with offline
channels – print, radio, TV, billboards/ads
18. Focusing on DFS, can you explain the different types of fantasy products?
19. Fantasy Products:
Fantasy leagues: Season-long activity involving building teams and competing against other fantasy players
Daily fantasy sports: Numbers-driven activity by activity spending across football, soccer, golf, tennis,
hockey, baseball
Alternative verticals: Finance, sport-specific brands, celebrity
20+ Daily Fantasy Sports sites in North America
Player Experience:
Social and mobile engagement
One-click transactions
Alternative to sports betting
20. What do you know about the businesses and approach of the leaders
in the market at the moment?
21. Business Approach
• Big investment
• Partnerships with national sports leagues
• Backing from major organizations (ESPN, Disney)
Customer Volume
• Big brands focus on volume and market saturation
• Tipping point with volume yet to happen
Create Barriers
• Barrier to entry low
• Barrier for competition extremely high (marketing budgets acting as inhibitors)
22. For smaller brands that want to enter the market, what marketing approach would
you recommend?
23. Take Retention Approach
• Tap into the minds of your ideal player, and identify their
expectations and needs
• Using the social approach, create a unique and tailored
experience to target higher value players and their friends
Diversify Acquisition
• Use broad range of channels to identify those delivering
highest volume and highest value customers
• Performance marketing
Importance of Mobile
• FanDuel 9th most downloaded sports-related app (ESPN 1st)
(Eilers Research)
• Mobiles apps allow for accessibility and intuitive use
24. What do DFS operators need to consider related to marketing?
25. Acquisition
• Brand-driven play
• Crossover with other verticals (poker, sportsbetting, horse-racing)
• Innovation of marketing difficult
• Social media and social experience
Strategic marketing
• Mass marketing and leveraging impactful, household names
• Importance of data: track customer acquisition and player values across offline,
online and mobile channels
Challenges
• Liquidity of users is key to product success
• Volume of DFS sharks on the rise
• Acquisition costs
26. THANKS FOR ATTENDING!
For more Information, please feel free to email
Nicky at nicky@incomeaccess.com
Thank you to Pete Laverick of BAM for joining the
discussion. To contact Pete: pete@bamsas.com