The document summarizes a marketing plan for a new bike shop called "bespoke" located in Washington DC. It describes the shop as focusing on road/outdoor cycling and having a hip and modern style. It then outlines the target clientele, strengths, opportunities, branding approach including logo, colors and messaging. The marketing strategies proposed include print ads, billboards, street teams, radio spots, and a strong social media presence. Grand opening and 6 month anniversary events are also planned to engage the local community.