The document outlines a marketing plan to increase sales of Febreze by targeting "Miss Perfect", mothers aged 35-54 with kids aged 6-17. The plan aims to get Miss Perfect, who strives for perfection, to overcome her prejudice that Febreze is for lazy people and that it can help her have more fun by letting Febreze handle household odors so she doesn't have to deep clean. The strategy is to position Febreze as allowing mothers to spend less time cleaning and more time enjoying life.