In May 2015, mobile devices accounted for 53% of online visits, a 10% increase from May 2014. Mobile devices generated 27% of online revenue, a 17% increase over the previous year. Smartphone conversions increased 33% compared to May 2014, while desktop conversions decreased 3%. During Memorial Day weekend, 29% of total visits and 35% of revenue occurred on Monday, when visits were 23% higher and conversions 41% higher than average daily rates.

1. MAY 2015
Branding Brand
MOBILE COMMERCE INDEX
brandingbrand.com

2. 2
VISITS
MAY
2014 31%
48%
17%
Mobile
TabletSmartphoneTotal Visits: 137,805,898
52%
Desktop
39%
53%
14%
Mobile
TabletSmartphoneTotal Visits: 142,330,799
MAY
2015
47%
Desktop
In May 2015, mobile devices generated 53% of all online visits, a 10% increase from May 2014.
Compared to May 2014, desktop’s share of total online visits decreased 10%; smartphone’s share increased 26%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
brandingbrand.com
Desktop
10%
Tablet
18%
Smartphone
26%
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

3. brandingbrand.com
3
In May 2015, mobile devices generated 27% of all online revenue, a 17% increase from May 2014.
Compared to May 2014, desktop’s share of total online revenue decreased 5%; smartphone’s share increased 44%.
YEAR-OVER-YEAR CHANGE IN MARKET SHARE
Total Revenue: $330,017,370
77% Desktop
23%
M
obile
9%
Smartphone
Total Revenue: $366,310,776
73% Desktop
27%
M
obile
MAY
2015
MAY
2014
13%
Smartphone
Tablet
14%
Tablet
14%
brandingbrand.com
REVENUE
Desktop
5%
Tablet
0%
Smartphone
44%
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

4. 4
MAY 2014 MAY 2015
3.47%
Desktop DesktopSmartphone SmartphoneTablet Tablet
3.35%
1.18%
2.52%
0.89%
2.34%
CONVERSION
In May 2015, the average mobile coversion across all industries was 1.85%, a 15% increase from May 2014.
Compared to May 2014, desktop conversion decreased 3%; smartphone conversion increased 33%.
YEAR-OVER-YEAR CHANGE IN CONVERSION RATE
brandingbrand.com
Desktop
3%
Tablet
8%
Smartphone
33%
Data Used
50 U.S. Mobile Sites on Branding Brand’s Platform; May 1 - 31, 2014 & 2015

5. 5
PERCENTAGE OF WEEKEND TOTAL
Friday Saturday Sunday Monday
22%
18%
29%
35%
26% 25%
23% 22%
MEMORIAL DAY WEEKEND
During the holiday weekend, 29% of total visits and 35% of total revenue occurred on Monday.
On Monday, visits were 23% higher and conversion was 41% higher than clients' daily average due to Memorial Day sales.
HOLIDAY VS. DAILY AVERAGE
brandingbrand.com
Data Used
20 U.S. Mobile Sites on Branding Brand’s Platform; May 22 - 25, 2015
Visits Revenue
FRI SAT SUN MON
Visits
23%U Conversion
41%,

6. 6
QUICK HIGHLIGHTS
ABOUT THE MOBILE COMMERCE INDEX
• In May 2015, mobile devices generated 53% of all
online visits, a 10% increase from May 2014. (pg 2)
• In May 2015, mobile devices generated 27% of all
online revenue, a 17% increase from May 2014. (pg 3)
• Compared to May 2014, desktop conversion
decreased 3%; smartphone conversion increased
33%. (pg 4)
• Compared to May 2014, desktop’s share of total
online visits decreased 10%; smartphone’s share
increased 26%. (pg 2)
• Compared to May 2014, desktop’s share of total
online revenue decreased 5%; smartphone’s share
increased 44%. (pg 3)
• During the holiday weekend, 29% of total visits and
35% of total revenue occurred on Monday. (pg 5)
• On Monday, visits were 23% higher and conversion
was 41% higher than clients' daily average due to
Memorial Day sales. (pg 5)
• In May 2015, the average mobile coversion across
all industries was 1.85%, a 15% increase from May
2014. (pg 4)
brandingbrand.com
The Branding Brand Mobile Commerce Index (MCI) is the largest collection of data on retail
websites specifically designed for mobile devices. Each month at blog.brandingbrand.com, the
Index identifies commerce and consumer trends across samples of Branding Brand clients in
various industries, including apparel, health and beauty, and home goods.
In total, Branding Brand’s platform powers the mobile websites and apps of over 200 major
retailers around the world.