Vetting third parties to create the perfect mobile app experience for your brand can be daunting, but choosing the best partner to build an app for your brand is critical if you want your app to be successful. Branding Brand's worksheet offers 15 questions you should ask potential mobile app partners.

1. 15 mobile app questions
to ask third-party vendors

2. 01.
Which metrics indicate that an app is right for
my brand?

3. 02.
Which type of app do you develop: native, hybrid,
or webview apps?

4. 03.
How much revenue can my business expect
from an app?

5. 04.
What resources are required from our IT team to
launch an app?

6. 05.
How can my IT team co-develop on your
platform?

7. 06.
How will you manage consistency between our
web platform and app?

8. 07.
Which experiences in the app will our team be
able to customize?

9. 08.
Will our team be able to use our internal designs
or are we limited by templates?

10. 09.
Will our team be able to update promotions and
other content within the app independently?

11. 10.
Are customer engagement and marketing
automation tools (e.g., push notifications,
segmenting, personalization, analytics)?

12. 11.
What is your procedure for handling sensitive
customer data? Are you PCI 1 compliant?

13. 12.
In which regions of the world do you offer
hosting? What is your business continuity plan?

14. 13.
What is the version release cadence can we
expect from you after our initial launch?

15. 14.
How do you handle new features outside of your
product roadmap?

16. 15.
What happens to our codebase at the end of
term of the agreement?

17. Download the worksheet
Ready for an app?