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9. Proxbook is a service provided by Unacast
CATEGORIES OF PROXIMITY SOLUTION PROVIDERS
There are 5 categories of proximity companies
Proximity Solution Providers can be divided
into five main categories. See the Proximity
Ecosystem on the next page for a detailed
breakdown
PSP
CATEGORIES ON PROXBOOK
7%
App
48%
Platform
10%
Hardware
4%
Consulting
31%
Platform &
Hardware
10. Proxbook is a service provided by Unacast
PROXIMITY TECHNOLOGY AND SOFTWARE
Beacons are the most popular technology
Analyzing customer behavior and proximity
campaign results continue to be a high
priority with 78% of new members prioritising
data-driven marketing
Beacon Services
GPS/Geofencing
Wi-Fi Services
NFC Services
Audio Services
QR Code Services
LED Services
Magnetic Positioning
TECHNOLOGY*
54%
28%
16%
16%
10%
95%
2%
2%
% of total Proxbook members supporting a technology and software
Q4 2015 Q1 2016
11. Proxbook is a service provided by Unacast
PROXIMITY PRODUCTS AND SERVICES
Companies go beyond push communication
Companies are diversifying their product
offerings as retailers explore opportunities
beyond proximity push-notifications and
coupons
Mobile Communication
Indoor Navigation
Proximity Advertising Networks
Online Retargeting
Digital Signage
Data Monetization
PRODUCTS*
73%
51%
11%
34%
20%
5%
+400%
+33%
+26%
% of total Proxbook members supporting a technology and software
Q4 2015 Q1 2016
12. Proxbook is a service provided by Unacast
INDUSTRY VERTICALS*
Retail has the biggest potential
Retail is still the most popular industry
vertical with 70% of Proximity Service
Providers supporting services in this vertical,
up from 68% in Q4
Retail
Shopping Malls
Hotels/Tourism
Airports
Stadium/Sports
Cafe/Restaurant
Museums
Conference
Concerts/Festivals
Healthcare
Cinema/Theatre
Theme parks
Transportation
Automotive
Banking
Education
Gas/Service Stations
Logistics
Real Estate
52%
50%
49%
47%
46%
44%
43%
37%
37%
37%
34%
33%
33%
28%
27%
27%
70%
65%
% of total Proxbook members supporting a technology and software
Q4 2015
Q1 2016
37%
13. Proxbook is a service provided by Unacast
PROXIMITY SENSORS DEPLOYED GLOBALLY
Industry growth is meeting expectations
There are 4,988,500 beacons deployed by
members of Proxbook, which is well aligned
with ABI Research’s forecast of 8 million
beacons by the end of 2016 and 400 million
beacons deployed by 2020.
SENSORS DEPLOYED GLOBALLY*
Q2 2015
(+280%)
(+52%)
(+22%)
Q3 2015 Q4 2015 Q1 2016
14. Proxbook is a service provided by Unacast
BEACON STANDARDS
Beacon engagement moves beyond apps
The gap between Apple’s iBeacon and
Google’s Eddystone is closing, as 45% of
companies support Eddystone, up from 38%
in Q4
POPULARITY OF DIFFERENT BEACON STANDARDS*
Q4 2015 Q1 2016Q3 2015Q2 2015
15. Proxbook is a service provided by Unacast
+100 RETAIL USE CASES
16. Proxbook is a service provided by Unacast
RESULTS
SUMMARY
TECHNOLOGIES
USED
GEOGRAPH
Y
Over 60 retailers in New York participated
in a campaign that aimed to increase
footfall into brick & mortar stores by
leveraging proximity data.
Notify Nearby is a shopping app that helps
users discover the inside scoop on their
favorite brands. It relies heavily on user
context, leveraging both their taste and
location. When a user passes by a store
offering brands they love, they can receive
notifications about anything from new
product lines to special offers in the vicinity.
The initial results have been amazing, with
52% of passersby receiving a notification
entering the stores. And at 67%, the
notification engagement rate is six times
more than average for push notifications.
Notify Nearby started out in New York and
is currently available across the US.
NEW YORK CITY RETAIL USE CASE
New York’s big retailers convert passersby to in-store visits
BRANDS INVOLVED SOLUTIONS BY
60+
retailers in New
York City
Beacons Geofencing
Notify Nearby
United States
52% passersby converted into entering a store
28% made a purchase
67% engagement for notifications (six times more
than the average for push notifications)