Across three products created for the artist Blair, the author ensured they had a strong visual identity and were linked together. This was done through using a consistent tinted color scheme, having Blair wear matching orange, and including pop of pink/purple to suggest femininity. Additionally, Blair was portrayed positively without revealing clothing or taboo language to serve as a role model. Close-ups were used in the music video to make the audience feel included and relate to Blair's emotions. Overall, the combination of products was effective as they coherently and positively represented the artist through visual language to appeal to young fans.