Content marketing strategy plays a major role in current digital world. You can experience the presence of content effectiveness not only in website also in social media, email campaign, brand reputation, forums etc. search engines have consider Content as one of the factor amongst 3 major factors and Content is still a king.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
Content marketing strategy plays a major role in current digital world. You can experience the presence of content effectiveness not only in website also in social media, email campaign, brand reputation, forums etc. search engines have consider Content as one of the factor amongst 3 major factors and Content is still a king.
A live walkthrough of 4 Better Practices for creating customer-centric B2B marketing content. Loaded with real-life examples, and reviews of 6 volunteer companies who participated in a live Content Clinic webinar hosted by Pardot on February 23, 2011.
Developing marketing content that engages your target audience is hard work. By starting with a customer-centric content plan, you bring focus and efficiency to the content development process and increase engagement with your customers and prospects.
One of biggest problems my clients have is time when it comes to content production. We've found that it's best if you have a planned strategy to get things done. That's why we've developed the Content Calendar Workshop.
At the end of the presentation, there is a link that will take you to a place where you can download a content calendar template.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Much noise and confusion exist about what content marketing truly is. Beyond copywriting, white papers or flashy videos, savvy content marketing is first and foremost about revenue. It is about selling more through effectively engaging your customers with relevant information at the right time and in the context they appreciate.
Defined by the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In practical terms, it starts with a strategy that aligns with your customers’ buying cycle while regularly publishing content to address their needs. While it may seem daunting, especially considering few have the luxury of an increased budget or additional headcount, you may be surprised regularly publishing valuable content is not as complicated as you might think.
Here are some tips to drive more value and mileage from your content marketing efforts:
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
E commerce Content Marketing:25 Epic Ways to Boost Sales Belinda Kendi
If you have an e-commerce site. You agree with me when I say its REALLY hard to convert ice cold traffic into warm leads and sales. Find out here 25 epic content marketing tips that will skyrocket your sales in 2019.
If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/
Content marketing is the king of marketing online for various businesses and making oneself visible. Its one of the most impressive ways of branding and creating a buzz for your business
Both B2C and B2B companies are using content marketing to engage existing and potential customers. By developing consistent, informative blog content, articles, white papers, press releases and social media content, you can position your organization as a thought leader in its field. This presentation provides a brief overview of content marketing and how it works.
Content marketing budgets are increasing for 2014, but the ROI for it hasn't yet been able to be measured. How do you produce content that your whole company will be on board with? With targeting and personalization of key accounts - with Account-Based Marketing.
In May 2013 I presented two workshops at the South Australian Tourism Industry Council Conference about how to measure the success of your digital marketing endeavours.
WHAT IS INBOUND SELLING? (AND WHY YOU NEED IT NOW) [INBOUND 2014]HubSpot
In this session, John Jantsch, author of Duct Tape Selling will define once and for all the ins and outs of inbound selling and more importantly outline how any business owner, marketer and salesperson can install an inbound marketing system that helps them attract more ideal clients, build authority and expertise in the market and yes, close more deals.
Much noise and confusion exist about what content marketing truly is. Beyond copywriting, white papers or flashy videos, savvy content marketing is first and foremost about revenue. It is about selling more through effectively engaging your customers with relevant information at the right time and in the context they appreciate.
Defined by the Content Marketing Institute, content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
In practical terms, it starts with a strategy that aligns with your customers’ buying cycle while regularly publishing content to address their needs. While it may seem daunting, especially considering few have the luxury of an increased budget or additional headcount, you may be surprised regularly publishing valuable content is not as complicated as you might think.
Here are some tips to drive more value and mileage from your content marketing efforts:
Advance your ROI on PPC and email campaigns in ways you didn’t think possible.
What if you could provide an adaptable, personalized experience onsite for your top-funnel prospects, even while they are still “unknown”? Well you can, and even better yet, you can use this same machine-learning platform to deliver adaptive landing pages, adjusting in real-time to advance conversions.
Curious to learn how? View the presentation.
E commerce Content Marketing:25 Epic Ways to Boost Sales Belinda Kendi
If you have an e-commerce site. You agree with me when I say its REALLY hard to convert ice cold traffic into warm leads and sales. Find out here 25 epic content marketing tips that will skyrocket your sales in 2019.
If no one can find your information, it might be because you have too much online. To fix that, create your content with a lifecycle in mind. Here's everything you need to know about creating a lifecycle for your content. For more details, see the accompanying article at http://www.hilarymarsh.com/2014/02/19/content-lifecycle/
Content marketing is the king of marketing online for various businesses and making oneself visible. Its one of the most impressive ways of branding and creating a buzz for your business
Both B2C and B2B companies are using content marketing to engage existing and potential customers. By developing consistent, informative blog content, articles, white papers, press releases and social media content, you can position your organization as a thought leader in its field. This presentation provides a brief overview of content marketing and how it works.
Content marketing budgets are increasing for 2014, but the ROI for it hasn't yet been able to be measured. How do you produce content that your whole company will be on board with? With targeting and personalization of key accounts - with Account-Based Marketing.
In May 2013 I presented two workshops at the South Australian Tourism Industry Council Conference about how to measure the success of your digital marketing endeavours.
Overview of content strategy: Content is the way our work is manifested in the world, so ensuring that content is effective means looking at the organization's goals, practices, culture, and audience needs.
What Content Marketing Is All About And Why It MattersBuiltvisible
An introduction to content marketing, with everything you need to get started. Learn how to research your audience, find out what they need, and then execute a campaign to maximise your brand exposure.
Social Beat at the NASSCOM Content Marketing MasterclassSocial Beat
Social Beat is proud to be part of the NASSCOM content marketing masterclass, led by David Appasamy. The session focused on the power of content in digital.
Between SEO, social media and content marketing, the digital marketing landscape is becoming increasingly complex. Learn how to develop a comprehensive, robust digital strategy and how to develop content topics you users will be interested in.
Introduce the concepts and value of the content inventory and audit and get practical,
tactical tools and experience in conducting an audit, extracting insights, and
presenting the findings.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive. NOTE: This is an updated version of https://www.slideshare.net/hilarymarsh/content-strategy-for-associations
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Content is the way your organization's work manifests itself in the world. Therefore, it is how you show the value you provide to members. Learn what content strategy entails and how it will help your organization thrive.
Part One: Content Strategy
Learn the difference between a strategy and a plan, what your strategy can do for your users and business objectives, and how to create a comprehensive content strategy for small to medium-sized businesses.
Content represents the value that associations produce. Creating, publishing, and managing that content strategically is key to making the organization's value more visible to both existing and prospective members, and will enable the organization to thrive by helping its members succeed. This presentation covers a definition of content strategy, lists the problems content strategy can solve for associations, describes how to address challenges, and lists where to start.
Maverick's Catalyst 2015 Vol.4: How to produce engaging and relevant contentMaverickIndonesia
The material discusses heavily on why digital content matters, how to make it work, dos and don'ts, and how to come up with engaging content.
Speaker: Ndoro Kakung | Editor in Chief @BeritagarID
Similar to Digital Strategy Guide 2014: Part 3 Content Marketing (20)
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
2. Content Marketing to
• Increase brand awareness
• Educate customers
• Drive traffic to your website
• Help to convert traffic into sales
3. Develop Buyer Personas
• Demographics of persona
• What is their job / role?
• What are their needs?
• What problems can you solve for them?
4. Create Goals
• X amount of time spent on a page
• Enquiry form submitted
• Video plays
• Referral traffic from page
5. Current Performance
• What content is currently aiding conversions
• If there is content that is causing a high bounce rate
• The level of engagement with content topics
• What content is getting shared on social media
6. Keyword Research
• Research keywords to help content be found
• Use keywords that personas will be searching for
• Develop a list to be used in text and Meta Data
If your website has thin, poorly written content or backlinks that look spammy your site may be penalized by Google. The reason why is that Google has released a series of updates that influence the way its algorithm processes and ranks websites. There was two major updates of note Panda and Penguin. The Panda update focused on user experience and content while The Penguin update focused on exact match anchor text links and other techniques.
If your website has thin, poorly written content or backlinks that look spammy your site may be penalized by Google. The reason why is that Google has released a series of updates that influence the way its algorithm processes and ranks websites. There was two major updates of note Panda and Penguin. The Panda update focused on user experience and content while The Penguin update focused on exact match anchor text links and other techniques.
Thanks for watching and I will hope you will join me in part 2 of our digital marketing guide next month.