This document presents a business plan for a live video-based quiz gaming platform called QThrill Live. It aims to be the market leader in this category. The platform allows for instant cash payouts to players through a pay-to-play model. It sees opportunities due to improvements in internet bandwidth and digital payments in India. A pre-product pilot test was successful. The founders plan to launch the full product, acquire users and affiliates, and develop the team. Their go-to-market strategy involves early testing with free quizzes before moving to scheduled paid sessions. They are raising a total of INR 3 crore in funding.

1. Quizzing Skills meet Gaming Thrills
1

2. Vision
To be the market leader in
the live video-based skilled
gaming category
2

3. Live Quiz-Based Gaming Platform
that gives Instant Cashouts to
players on a pay-and-play model
Entry Point
3

4. Why This?
High Relevance High Differentiation
4

5. Target
Audience
Casual
Players
Serious
Players
Experimental
Players
5

6. Casual Players
Entertainment, Adrenaline Rush, Thrill, Adventure,
Recognition, Opportunity to Make Money, Flirtatious
Chatting, Quiz Based Gaming, Instant, Real Money, Live
6

7. Entertainment, Recognition, Opportunity to Make Big
Money, Quiz Based Gaming, Instant, Real Money, Live
Serious Players
7

8. Experimental Players
Entertainment, Adrenaline Rush, Thrill, Adventure,
Recognition, Opportunity to Make Money, Flirtatious
Chatting, Trial, Newness, Instant, Real Money, Live
8

9. Target
Audience
Needs
Instant Participation
Solo Participation
Adrenaline Rush
Recognition
Opportunity to Make Money
Entertainment
Excitement
Relaxation
Experience of Playing
Escape from Real Life
Socialisation, Communing
Instant Gratification
Ability to Trust
Lower Commissions
9

10. Competition
Landscape
10

11. Route 1 :
Real Cash Quiz
Live Trivia via Text
Company Founder Funding
Zupee Siddhant Saurabh, Dilsher Malhi $19M
Top Quiz Devavrat Jatia, Ujjawal Mishra Owned by Nazara Games
Qureka
Kumar Apurva, Shalini Tewari, Payal
Shah, Avinash Anandan
Seed Stage Funding from
Times Internet
11

12. Company Founder Funding
MPL Shubh Malhotra, Sai Garimella $235M
Paytm First Games Vijay Shekhar Sharma $41.4M
Winzo
Saumya Rathore, Chanchal Kurele,
Paavan Nanda
$24.1M
Route 2 :
Aggregation of
Real Money Games
12

13. Target
Audience
Unmet
Needs
Instant Participation
Solo Participation
Adrenaline Rush
Recognition
Opportunity to Make Money
Entertainment
Excitement
Relaxation
Experience of Playing
Escape from Real Life
Socialisation, Communing
Instant Gratification
Ability to Trust
Lower Commissions
13

14. Operating Model
14

15. Platform
Quiz Studio
Quiz Team
Quiz Anchor
Broadcasting
Affiliate
Player X
Player Y
15

16. Pre-Product
Pilot Test
53 Total Participants
8-10 Participants per Group
50 Questions per Group
16

17. Participant Groups
17

18. Participant Reactions
18

19. 19
QThrill Live
(Player vs Anchor)

20. 20
QThrill Live
(Player vs Player)

21. 21

22. Business Model
& Projections
22

23. LTV to CAC
Player vs Anchor
7.78
Player vs Player
2.72
Overall Model: 10.5
Quiz With Friends
9.51
Click on the model to see the detailed breakdown of the financial projections
23

24. Why Now?
Better Internet
Bandwidth
High Industry
Growth Rate
High Investor
Traction
Better Digital
Payments
24

25. Better Internet
Bandwidth
India is the second largest online
market in the world with approx 700
Million internet users set to grow to
an estimated 974 million users by
2025 along with consistent growth of
16.8% (Mobile Internet) and 53%
(Fixed Line) in internet speed over
the last 3 year according to OOKLA.
25
Better Digital
Payments
Total Transaction Volume of Mobile
Payments in India for FY 2018-19
grew by 163% to $286 Billion and it is
further expected to grow at a CAGR
of 132% till 2022, and reach around
$460 Billion by the end of 2022.

26. High Industry
Growth Rate
26
High Investor
Traction
Online Gaming Industry is currently
USD 1 BN (Growing at CAGR 30%).
RMG currently dominating the Indian
gaming market, with RMG market
expected to grow at CAGR 50-55%
by 2022, reaching $1.5 - $1.7 Billion
India's gaming industry has attracted
about $850 million in investments
from venture capital firms between
2014 and Feb 2021.

27. Milestones
Achieved
Idea Validation (DREK Analysis)
Pre-Product Pilot Test
Product Ready to Launch
Currently Live on Early Access
27

28. 28

29. 29

30. 30

31. Next
Milestones
Full Product Launch
User and Affiliate Traction
Team Development
-- Reach
-- Conversion
-- Customer Success
31

32. Go To Market
Strategy
32
M1: Early Testing with Free Weekly Quiz Nights
M2-M3: Entry Fee Gated Weekly Quiz Nights
M4-M9: Pre-Scheduled Live Quiz Sessions

33. Fund Deployment
Total: INR 3 Crore
● Studio and Infra Setup (30L)
● Team Development (Studio, Operations,
Content, IT, Marketing, Admin) (150L)
● Acquisition Costs (Users, Affiliates) (75L)
● Other Marketing Costs (10L)
● Miscellaneous Costs (15L)
33

34. Founder
Vikrant Bahl holds an MBA from Indian Institute of Management
Bangalore (IIMB) and is a graduate from Shaheed Sukhdev College of
Business Studies, Delhi University. With 13+ years of professional
experience in diverse sectors such as Marketing (P&G Singapore),
Education Management and Consulting (Aon Hewitt) behind him,
Vikrant now seeks to venture into the startup ecosystem.
A true blue sportsman at heart, an over-competitive indoor games
expert and a semi-skilled + passionate poker player, Vikrant’s startup
idea of a live quiz-based gaming platform is truly an amalgamation of his
passions turning into a professional venture.
34

35. Anupam Patel
Vice President,
HSBC
Jeet
Parekh
Investment
Professional,
Bayfront Capital
Advisors
Sanjeev
Mittal
CBO, Shubham
Housing
Development
Finance,
ex-DHFL
CBS, DU
Anubhav
Jalan
DVP, Piramal
Capital &
Housing Finance
IIM-Bangalore
Favcy VB
Selected by Favcy VB
India’s leading
Venture Builder for
Digital-first Ventures
Invested Rs.1 Cr
FavcyOS Credits
towards Tech Venture
Building
Lead Pool
INR 25 Lacs as Lead
Pool being formed to
lead the Larger Round
of INR 3 Crores
Rs.25 Lakhs
($33.75K)
Current Raise

36. Lead Pool = INR 25 Lakhs allocation available
Current Opportunity
Multiplier = 1.75x, Min Cheque Size = INR 3 Lacs
Instrument: Convertible Note: ATFT
Already Raised = INR 12 of INR 25 Lakhs
Ongoing Fundraise: Raised 48% of INR 25 Lacs lead pool
Total Round
AngelList Syndication + Micro VCs
Multiple Investors: Min Angel Cheque Size of INR 5 Lacs
Available Opportunity
Total Round = INR 3 Crores