Demat account by Dev sharma

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A PROJECT REPORT
ON
“COMPARATIVE ANALYSIS OF DEMAT
ACCOUNT AND ONLINE TRADING ”
Submitted in
Partial fulfillment of the Requirement for the
Degree of
Master of Computer Application (MCA)
Submitted by:
Dev Sharma
Roll no: 19MCAL042
SESSION: - 2019-2021
Submitted to: Industry Guide:
Mr. Harshit Sharma Mr. Reynold Franklin
Designation: Designation
AssistantProfessor AssistanceManager

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ACKNOWLEDGEMENT
I would like to extend my gratitude to my teacher Mr. Reynold Franklin
For giving us this valuable project to accomplish in tenure of this session.
A successful project can never be prepared by the singular effort of the
person to whom project is assigned, but it also demands the help of some
conversant persons who undersigned actively or passively in the
completion of a successful project. I would like to extend my thankfulness
to him for providing me with excellent instructors of EMPLOYMENT
EXPRESS VERBAND LLP whose guidance and co-operation have been of
immense help for the successful completion of this project. I would also
thanks to Employment Express Verband LLP for guidance and co-
operation.
Reynold Franklin,
Assistance Manager

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Index :
Employment Express Verband llp
SR.NO Content Page no
1 ACKNOWLEDGEMENT 2
2 Objective 9
3 EXECUTIVE SUMMARY 10
4 COMPANY PROFILE 12
5 PROFILE 13
6 E2V SECURTIES 20
7 Opening of a Demat account 21
8 Process of purchasing DEMAT account 21
9 Process of selling DEMAT account 22
10 Benefits of DEMAT accounts 24
11 Introduction of online trading in India 28
12 Benefits of Online trading 29
13 ONLINE TRADING 30
14 ICICI DIRECT 41
15 STOCK MARKET 46
16 SHAREKHAN 51
17 BNP Paribas 53
18 ANGEL BROKING 84
19 EDELWEISS 94
20 CONCLUSION 114
21 BIBLIOGRAPHY 115

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OBJECTIVE
An objective is the brain child of any project report. Project reports will
always certain objectives which need to be accomplished. Following are
the objectives behind the preparation of this project at Employment
Express Verband LLP ……
1. To compare Employment Express Verband LLP online share
trading account with the big players in the market i.e., ICICI
securities, Angel broking.
2. Identify the areas where India Bulls scores above its competitors
and quarter its weak links.
3. Know the market potential of Employment Express Verband LLP
considering the facts that where many competitors in this fields
with some more firms expected to join Frey in the near future.
This will be done with the help of a Questioner.
4. To understand the company, its achievement and task, products
and sevices and also to collect information about its competitors –
its product and services and products.

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EXECUTIVE SUMMARY
The commencement of E-Trading and Demat has transformed the capital
market in India. With the help of Demat and Trading account, buying and
selling of shares has become a much faster and even process than trading
with the assistance of a physical broker. It provides for the assimilation of
bank, broker, stock exchange and depository participants. This helps to get
rid of the painstaking procedure of investing in stock exchange. Today, if
one wants to invest in stock market, he has to contact a broker on phone
or meet him personally to place order. A broker generally gives such
importance and additional service only to high net worth customers. But
the introduction of Internet trading, even a common or a small investor
gets an opportunity to avail the service at an affordable price which is
much lesser than what is charged by a physical broker over the phone.
Online trading has given customer a real time access to account
information, stock quotes elaborated market research and interactive
trading. The prerequisites of Internet trading are a computer, a modem
and a telephone connection, registration with broker, a bank a/c and
depository account. The introduction of depository service is considered
as the beginning of the trading of Stocks click. This means that you can
arrange delivery of scrip sold anytime, anywhere to anyone by click of a
mouse. Dematerialization facilitates to keep the securities in electronic
form instead of paper form. It offers more advantageous than the physical
certificate form.

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responsive of the concept of Demat account and the various financial
institutions providing such services. This study involves understanding the
various concepts of Demat and analyzing the investment pattern of
individuals in India and a study on Analysis of awareness among investors
regarding On Line Trading and Dematerialization

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COMPANY PROFILE
Type Public (NSE: [1])
Headquarters Mumbai, India
Key people
Ankit Sharma, Director
Dheeraj Sharma,HR Director
Himangi Bhardwaj,HR
Reynold Franklin, Assistance Manager
Industry Financial Services
Products
Securities, Consumer Finance Mortgages,
Real Estate, Power, Retail services
Employees
Around 4000
Website
www.Employment ExpressVerband.net

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PROFILE
Employment Express Verband LLP is India’s leading Financial Services and Real
Estate
Company having over
20 branches across India. Employment Express Verband LLP serves the
financial needs of more than 4,50,000 customers with its wide range of
financial services and products from securities, derivatives trading,
depositary services, research and advisory services, consumer secured and
unsecured credit, loan against shares and mortgage & housing finance.
Having around 4000 Relationship Managers, Employment Express Verband
LLP helps its clients to satisfy their customized financial goals. An India bull
through its group of companies has entered into the Indian Real Estate
business in 2019.
Employment Express Verband LLP Financial Services Ltd is a public
company and listed on the National Stock Exchange, Bombay Stock
Exchange, Luxembourg Stock Exchange and London Stock Exchange. The
market capitalization of Employment Express Verband LLP is approx 5
lakh, and the consolidated net worth of the company is approx5 lakh.
Employment Express Verband LLP and its group companies have attracted
5 lakh, of equity capital in Foreign Direct Investment (FDI) since March
2019.
Employment Express Verband LLP ranks at 82nd position in the list of most

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valuable companies in India. Employment Express Verband LLP is promoted
by three engineers from the Indian Institute of Technology (IIT) Delhi.
Foreign Institutional Investors (FIIs) and foreign funds hold over 60 percent
shareholding of Employment Express Verband LLP. Some of the large
shareholders of Employment Express Verband LLP are the largest financial
institutions of the world such as Fidelity Funds, Capital International,
Goldman Sachs, Merrill Lynch, Lloyd George and Farallon Capital. There are
approximately over 40,000 shareholders of the company.

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Employment Express Verband LLP Financial Services is a retail financial
services company providing a diverse array of financial products and services,
through its nationwide network of over 300 Employment Express Verband
LLP offices, and services over 2,50,000 clients spread across 110 cities in
India. Employment Express Verband LLP, along with its subsidiary companies,
offer consumer loans, brokerage and depository services, personal loans,
home loans and other financial products and services to the retail markets.
Employment Express Verband LLP, which has a workforce of over 10,000 full
time employees, reported US $ 60 million in Profit before Tax and US $ 45
million in Net Profit for the first nine months of the current financial year.
Business of the company has grown in leaps and bounds since its inception.
Employment Express Verband LLP
Became the first company to bring FDI in Indian Real Estate through a JV
with Farallon Capital Management LLC, a respected US based investment
firm, Employment Express Verband LLP has demonstrated deep
understanding and commitment to Indian Real Estate market by winning
competitive bids for landmark properties in Mumbai and Delhi
Employment Express Verband LLP Group is one of the top business houses in
the country with business interests in Real Estate, Infrastructure, Financial
Services, Retail, Multiplex and Power sectors. India bulls Group companies

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are listed in Indian and overseas financial markets. The Net worth of the
Group exceeds USD 2 billion. India bulls has been conferred the status of a
“Business Super brand” by The Brand Council, Super brands India. India bulls
Financial Services is an integrated financial services powerhouse providing
Consumer Finance, Housing Finance, Commercial Loans, Life Insurance, Asset
Management and Advisory services. India bulls Financial Services Ltd is
amongst 68 companies constituting MSCI - Morgan Stanley India Index. India
bulls Financial is also part of CLSA’s model portfolio of 30 Best Companies in
Asia. India bulls Financial Services signed a joint venture agreement with
Sogecap, the insurance
arm of Societé Generale (SocGen) for its upcoming life insurance venture.
India bulls Financial Services in partnership with MMTC Limited, the largest
commodity trading company in India, is setting up India’s 4th Multi-
Commodities Exchange.
India bulls Real Estate Limited is India’s third largest property company with
development projects spread across residential projects, commercial offices,
hotels, malls, and Special Economic Zones (SEZs) infrastructure
development. India bulls Real Estate partnered with Farallon Capital
Management LLC of USA to bring the first FDI into real estate. India bulls
Real Estate is transforming 14 million sqft in 16 cities into premium quality,
high-end commercial, residential and retail spaces.

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Development. Power: Thermal and Hydro Power Generation.
EMPLOYMENT EXPRESS VERBAND LLP SECURTIES LTD.
Employment Express Verband LLP Securities Limited is India’s leading capital
markets company with All- India Presence and an extensive client base.
Employment Express Verband LLP Securities is the first an only brokerage
house BQ – 1 by CRISIL. Employment Express Verband LLP Securities Ltd is
listed on NSE, BSE & Luxembourg stock exchange.
The company through various types of brokerage accounts provides product
and services related to purchase and sale of securities listed in NSE and BSE. It
also provides depository services, equity research services, mutual fund, IPO
distribution to its clients. The company provides these services through on-
line and off-line distribution channel.

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Opening of a demat account
Demat ref. to dematerialization account. Demat account allows you
to buy, sell and transact shares without the endless paper works and
delays. It is also safe, secure and convenient.
Let’s say our portfolio has 100of Satyam, 50 of Castrol, 20 of ICICI
bank, 50 of Tech Mahindra, 100 of TCS shares. All these will show in
our demat account. So we don’t have to possess in physical certificates
showing that we own these shares. They are all held electronically in
our account.
Process of purchasing DEMAT account
The processes for purchasing Demat securities is also similar to the
processes for buying physical securities; -
1. Investor instructs DP to receive credits into his account in the
prescribed form. They may be one at a time or many.
2. Investor purchases securities in any of the stock exchanges
linked to depository through a broker.
3. Broker receive payment from investors and arranges
payment clearing corporations.

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4. Broker gives instruction of DP to debit clearing account
and
credit clients accounts. Investors receive shares into his account
by way of book entry.
Process of selling DEMAT account
The process for selling Dematerialized securities in stock exchanges is
similar as selling physical securities. The only major difference is that
instead of delivering physical securities to the broker, the investor
instructs his DP to debit his DEMAT account with the number of
securities sold by him and credit the brokers clearing account. The
process for selling Dematerialized account given below.
1. Investor sells securities in any of the stock exchanges links to
depository through a broker.
2. Investor instructs his DP to debit his demat account with the
number of securities sold and credit the brokers clearing
account.
3. Before the pay-in-day, broker of the investor transfer the

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securities to clearing corporation.
4. Broker receives payment from the stock exchange.
5. The investors receive payment from the payment for sell of
securities in the same manner as received in case of sell of
physical securities.

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Benefits of DEMAT accounts
PRIMARY BENEFITS:-
1. SAFETY: - If we are holding are shares, bonds etc in physical
form, there are changes of its theft, mutilation, loss, fake
paper etc. However, in DEMAT account we can keep safe from
all this threats.
2. CONVENIENCE: - when we want to sell our DEMAT share or
redeem our debentures in DEMAT account, there are no has less
of filling up transfer forms, time consuming paper works etc.
OTHER BENEFITS: -
We can park most of our investment including bonds,
debentures, gold units, NSC in our DEMAT account.
We do not have to remember the due dates of maturity of
bonds, NSC and debentures as if they are being informed to us
before the schedule dates.
We receive all the dividends and interests directly in our linked bank account.
In case of bonus, rights, split, merger or any other
corporate actions, everything takes place automatically.
We do not have to do anything except to file the physical
intimation letters sent by the Registrar and Transfer
Agents

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Nowadays with the advent of online trading, we can
perform online all the activities associated with buy, sell
and transfer of shares
With a single nomination in your DEMAT account, we are
nominating our legal heirs to all the investments held by
us.
For many public issues of bonds and debentures of
reputed and trustworthy companies, it is necessary to
have a DEMAT Account, as the companies do not allot
securities in paper form.
minor.
Elimination of problems related to change of address of investor,
transmission etc.
Reduction in handling of huge volumes of paper periodic status reports.
So with Dematerialized Securities, the entire process of transferring
shares, bonds and other financial assets has become smooth and
swift. DEMAT Accounts offer numerous advantages and hence it
makes sense for the retail investors to open DEMAT Accounts as
early as possible

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ONLINE TRADING
Change is the law of nature”. There were times when man was a Wanderer or
a normal. He himself had to go place to place in search of food, water and
now everything is available at your doorstep just at the click of the mouse.
The growth of information technology has affected almost all sectors of life.
Internet has enabled us to get every information at our doorstep.
When Internet has affected all sectors he could “stock markets” the most
important player of the economy, has remained far behind? Like all other
sectors Internet has set its feet in the stock markets also. The Stock Market
system provides single, nationwide securities. It enables LAN investors in one
part of the country to trade at the best quotes with an investor located in any
other part of the country through the members of the stock exchange and
subsequently clears and settle the
Trade in an efficient and cost effective manner. The primary objective of the
Stock Market is to provide clear opportunity to the investors throughout the
country to trade any security irrespective of the size of the order or the
broker through whom the order is routed. Order at the lowest price in the
stock market located anywhere in the country without any extra cost to the
investors. There will be no trading floor in the exchange. Instead, each trading
member will have a computer at his own office anywhere in India which will
be connected to the central computer system at the NSE through leased line
or VSATs (very small aperture terminals), for an interim transition period of 6
months & subsequently by satellite link. VSATs are relatively smaller dishes
similar to dish antenna for cable TV & have the benefit of not being very
expensive.

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A satellite network makes it possible to connect almost all the parts of the
nation quickly as it is easy to install, as against the ground lines such as dial up
modems leased lines, which are prone to disruptions, satellite links, on the
other hands ensure high speed, availability and quality of the connection. This
mode of trading is known as "Online Trading"

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Introduction of online trading in India
Online trading introduced in India in February 2000 when a couple of broker
started offering an online trading platform for their customers.
Objectives if present trading system------
1 Reduces and eliminates operational inefficiencies inherent in
manual systems.
2 Increased trading capacity in stock market, improves market
transparency.
3 Eliminates unmatched trades and delayed reporting.
4 Set up various limits, rules and controls centrally.
5 Consolidate the data on electronic media.
6 Provide analytical data for use of stock market.

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Benefits of Online trading
Benefits of online are much better than that of physical trading. The points
of which are online trading are beneficial are given below…
1 Less costly:-
It reduces the brokage cost and added value to the
Profit.
2 Peace of mind :-
One can never have complete peace of mind but online
investing does away with the hustle of feeling up instruction
slips visits to the broker for handing over this slips and
consequent costing.
3 Keeping records :-
Easy to keep records safely and there is no fear top loss of
value documents.
4 Ease of trade :-
One click made trade easy and saves huge amount of time

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ONLINE TRADING:
Investing online, also known as online trading or trading online, is a process by which
Individual investors and traders buy and sell securities over an electronic network,
Typically with a brokerage firm. This type of trading and investing has become the
norm For individual investors and traders since late 1990s with many brokers offering
Services via a wide variety of online trading platforms. Online trading involves the
trading of securities through an online platform. Online trading portals facilitate the
trading of various financial instruments such as equities, mutual funds, and
commodities. Angel Broking offers Angel Speed Pro - an online trading platform that
helps investors and traders to buy/sell stocks and other financial instruments.
Prior to the Internet, investors had to place an order through a stockbroker, person
or via telephone. The brokerage firm then entered the order in their system, which
was linked to trading floors and exchanges.
In 1985, Trade*Plus (later to become E-Trade) offered a retail trading platform on
America Online and CompuServe, and in 1991 one of its founders, William Porter,
created a new subsidiary company called E*Trade Securities, Inc.
In August 1994, K. Aufhauser & Company, Inc. (later acquired by TD Ameritrade)
became the first brokerage firm to offer online trading via its "Wealth WEB”, and
other platforms such as Master trader emerged in the late 1990s.Online investing has
experienced significant growth since that time. Investors could now enter orders
directly online, or even trade with other investors via electronic communication
networks (ECN). Some orders entered online are still routed through the broker,
allowing agents to approve or monitor the trades. This step helps protect both the
client and brokerage firm from unlawful or incorrect trades that could affect the
client’s portfolio or the stockbroker’s license.
Online brokers in the US are often referred to as discount brokers but in Europe and
Asia many so-called online brokers work with high-net-worth individuals. Their
popularity is attributable to the speed and ease of their online order entry, and to
fees and commissions significantly lower than those of full service brokerage firms
within the US.

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Two types of online brokerages have emerged in the US in the
mid-2000s:
Those offering direct-access trading on exchanges, and those that route orders to
market maker firms to have their orders filled.
Many online brokers provide tools to help investors research and select potential
investments. There are also numerous third party providers of information, such as
Yahoo! Finance and ADVFN. Other reputable sites provide information on business
sectors, news and financial statements of individual companies, and basic tutorials
on subjects such as diversification, basic portfolio theory, and the mitigation of risk
associated with volatility in the stock market.
Stock trading can be financially rewarding if done in the right way. Investing in the
stock market involves riding the various ups and downs of the market. Since the
introduction of online trading in India, investing has become convenient.
Stock market trading is a great alternative when it comes to long-term wealth
creation. Although, it might take a while for you to hone your skills.
1.5 PROSES OF ONLINE TRADE:
Before selling the securities through stock exchange, the companies have to get
their securities listed in the stock exchange. The name of the company is included in
listed securities only when stock exchange authorities are satisfied with the financial
soundness and other aspects of the company.
The Trading procedure involves the following steps:
1. SELECTION OF A BROKER:
The buying and selling of securities can only be done through SEBI registered brokers
who are members of the Stock Exchange.The broker can be an individual, partnership
firms or corporate bodies. So the first step is to select a broker who will buy/sell
securities on behalf of the investor or speculator.

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1. OPENING DEMAT ACCOUNT WITH DEPOSITORY:
Demat (Dematerialized) account refer to an account which an Indian citizen must
open with the depository participant (banks or stock brokers) to trade in listed
securities in electronic form.
Second step in trading procedure is to open a Demat account.
The securities are held in the electronic form by a depository. Depository is an
institution or an organization which holds securities (e.g. Shares, Debentures, Bonds,
Mutual (Funds, etc.) At present in India there are two depositories: NSDL (National
Securities Depository Ltd.) and CDSL (Central Depository Services Ltd.) There is no
direct contact between depository and investor. Depository interacts with investors
through depository participants only.
Depository participant will maintain securities account balances of investor and
intimate investor about the status of their holdings from time to time.
3. PLACING THE ORDER:
After opening the Demat Account, the investor can place the order. The order can be
placed to the broker either (DP) personally or through phone, email, etc.
Investor must place the order very clearly specifying the range of price at which
securities can be bought or sold. e.g. “Buy 100 equity shares of Reliance for not more
than Rs 500 per share.”

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4. EXECUTING THE ORDER:
As per the Instructions of the investor, the broker executes the order i.e. he buys or
sells the securities. Broker prepares a contract note for the order executed. The
contract note contains the name and the price of securities, name of parties and
brokerage (commission) charged by him. Contract note is signed by the broker.
5. SETTLEMENT:
This means actual transfer of securities. This is the last stage in the trading of
securities done by the broker on behalf of their clients. There can be two types of
Settlement.
(a) On the spot settlement:
It means settlement is done immediately and on spot settlement follows. T + 2 rolling
settlement.This means any trade taking place on Monday gets settled by Wednesday.
(b) Forward settlement:
It means settlement will take place on some future date. It can be T + 5 or T + 7, etc.
All trading in stock exchanges takes place between 9.55 am and 3.30 pm. Monday to
Friday.
If you bear all these points in mind, online share trading will be easy and profitable
task for you. Practice is the key to successful online trading. Stock trading is a long -
term investment and requires patience and perseverance.
It involves buying and selling of securities such as stocks, bonds, and other related
financial instruments online. For this purpose, you will require a Demat account and
trading account.

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A Demat account acts as the common repository to store the purchased units of
stocks whereas the trading account acts as the platform to buy and sell the share.
A bank account is linked to the trading account to facilitate funding of trade.
The major benefit of online trading is that investor can seek the help of dedicated
customer care in case of any clarifications or queries.
1.6 ONLINE TRADING BENEFITS:
Online trading is easy and quick. You can educate yourself on your investment
options, place orders to buy and sell, and possibly make a considerable amount of
money without ever speaking with a broker or leaving the comfort of your home. As
with any investment strategy, there are benefits and risks involved.
 IT IS CONVENIENT
When it comes to online trading, you only need to open a trading account via
internet and you’re good to go. You’re not bound by time and place as long as
you have an internet connection. Hence, online trading is convenient and
accessible from anywhere with limited hassle. It also saves time.
 IT IS CHEAPER
In online stock trading, the stock broker fee which you will have to pay is lower
when compared to the commission charged by traditional method. If you trade
12in a sufficiently large volume of stocks, it is possible for you to be able to
negotiate your broker’s fees.
 YOU CAN MONITOR YOUR INVESTMENTS ANYTIME
Online trading allows you to buy or sell shares according to your convenience.
It offers advanced interfaces and the ability for investors to see how their money
is performing throughout the day.

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 IT ALMOST ELIMINATES THE MIDDLEMAN
Online trading allows you to trade with virtually no direct broker communication.
Apart from reducing the overall trading cost, this benefit also makes the trading
hassle free, making this service much more lucrative.
 INVESTOR HAS GREATER CONTROL
Online traders can trade whenever they wish to. On the other hand, in traditional
trading, an investor may be stuck until he or she is able to contact their broker
or when the broker is able to place their order. Online trading allows nearly
instantaneous transactions. Also, investors are able to review all of their options
instead of depending on a broker to tell them the best bets for their money.
They’re able to monitor their investments, make decisions and buy/sell stock
on their own without any outside interference; thus, giving them greater control
over their investment.
 FASTER TRANSACTIONS
Online banking is fast and efficient. Funds can be transferred between accounts
almost instantly, especially if the two accounts are held at the same banking
institution. All it takes to be able to buy or sell stocks is a single click of the
mouse. Through this, a quicker exchange can be made which may also ensure
quicker earnings.
 BETTER UNDERSTANDING OF ONE’S MONEY
This is a hidden advantage of online trading which you wouldn’t want to pass
up on. You’ll be handling your own finances and be responsible for them. Over
time, you become more experienced in understanding the market, and good
investment opportunities from the bad ones. This knowledge about money is
very useful, and having this on your resume makes you more marketable to
companies looking to fill a well-paying position in the finance department.

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1.7 ONLINE SHARE TRADING TOOLS & PLATFORMS
The best online trading accounts provide much more than the convenience of trading
These accounts include various tools and platforms to give access to users from
anywhere, making the entire procedure versatile. Moreover, the tools are available
for making informed trading decisions that help to harness profit. Angel Eye from
Angel Broking is an established trading platform that helps investors and traders to
buy/sell stocks with the intention to invest or earn profits.
 PLATFORMS FOR ONLINE TRADING :
There are different platforms available for online trading.
 Website:
Users can access their online trading account through the service provider site.
Using the log-in name and password, traders can procure access to all the
different services offered by the service provider. Most service providers offer
access to the trading accounts through smartphones and other devices, such
as tablets and IPad. Some of the service providers offer specially designed
websites for account-holders who use slow Internet connections.
 Dealer-Assisted Trading:
Experienced and qualified dealers will assist the account-holders to oversee
their online share trading and provide guidance on making the right financial
decisions. Moreover, users can call the dealers and complete trades on the
phone. The dealers answer customer queries and offer the right financial advice
to help users grow their capital and meet various financial goals and objectives.
 Call and Trade:
If the users do not have access to their computers, they can call to place their

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trades. The account-holders can place any number of orders and can deal in
any segment, including cash, derivatives, and initial public offerings. Contrary
to belief, the call and trade platform is completely secured because users have
to pass through several levels of verifications ensuring no frauds can occur.
All the above online share trading platforms provide convenience and flexibility
online stock trading account-holders. Moreover, it makes the entire procedure
significantly less cumbersome and greatly reduces the need for completing the
necessary paperwork related to stock market trading.
 TOOLS FOR ONLINE SHARE TRADING:
Technical analysis is the study of stock prices and pricing patterns that can help
investors determine whether a stock is overbought (expensive) or oversold
(cheap). By using various technical indicators together, called correlation, traders
can bring the "big picture" about a stock into clearer focus. Three technical analysis
tools that can be used to help facilitate more profitable trades. In fact, investors can
use them in conjunction with each other to spot emerging trends and stay ahead
of the crowd.
 Stock Watch list:
It is not possible to search through the entire scrip list to monitor particular
stocks of your interest. To make things simple for you, Stock Watch list helps
to keep a watch on a set of scrips that are of interest to you. The watch list is
customizable, and you can add or remove the scrips as per your wish. The list
gives a holistic view of growth, % change, profit or loss, volume, and price
movement, thus helping the trader to take quick decisions.
 Research Reports:
Availing an online trading account with a reliable service provider gives access

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to excellent research and analysis undertaken by experienced and trained
professionals. Users can also learn about market statistics, such as top losers
and gainers, daily highs and lows, and buyers and sellers to make their
investment decisions. The wide amount of research provides account-holders
all the knowledge they need to trade on the stock markets. For advanced
traders, in-depth reports such as OHLC, Candlestick, and others are also
provided to do technical analysis of stocks and plan trading strategy.
 SMS Alerts:
Users can stay informed on market trends and occurrences through the live
updates offered by the service brokers through News alerts. In addition, they
can set alerts and receive reminders through email and SMS about their
preferred investments to make the appropriate decisions.
Because every customer has unique needs, the service providers offer different
platforms and tools to enhance each online trading experience. All account-holders
can avail these services as per their preferences and requirements.
3. THE MAIN OBJECTIVES :
 To pick up learning about the stock market.
 To examine how currency and equity exchanging stage works in the share
trading system.
 To study how to exchange the stock market.
 To investigate whether share advertise is gainful for clients or not.
 To study the significance of common store. In mutual fund, how SIP (systematic
investment plan) is gainful for clients.
 To study the role of brokers in the share market.
 To determine the growth and development of online trading in India.
 To determine the type of products used by the customers while doing the online
trading.

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4. LIMITATIONS OF THE STUDY:
 It is always a problem to get an enthusiastic response. There were not many willing
participants; lack of cooperation remains an aberration in most of the survey based
researches.
 The respondents’ behavior changes according to stock market fluctuations.
 The study is only restricted to the Noida city.
 Time constraint is also one of the factor
ANGEL BROKING

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124 A, Acharya Prafulla Chandra Road.
Sealdah, Kolkata-700014
Criteria Angel stock broking
Demat account opening
charge
750
Brokage Intraday, delivery 5 paisa, 50 paisa
AMC(Annual Maintenance
Charge)
Rs. 300
Trading Funding intraday delivery 6 times or 4 times 6 min. stocks
Rs. 50,000)
Debit Period T+2 days
Mode of trading Both online and offline
Marginal money 5000
Software installation No extra charge

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ICICI DIRECT
Champak Nike tan Pvt. Ltd
29A,Western Street, 3rd
Floor,
Kolkata – 700012
Criteria ICICI Securities
Demat account opening
charge
975
Brokage Intraday Delivery 50 Paisa, 5 paisa
AMC(Annual Maintenance
Charge)
500
Trading funding intraday,
delivery
6 times,4 times(min. stock of
Rs.50,000)
Debit Period T+2 days
Mode of trading Both online and offline
Marginal money No limit
Software installation No extra charge

39
RESEARCH METHODOLOGY
Sample size : 100
Sources of data : Primary data & Secondary
Sampling used in data collection : Random sampling
Primary Data:
The required data was collected by way of distribution of
questionnaires to investors at random online distribution of
Questionnaire.
Tools/Technique of data collection
Personal Interview
Close observation
Survey conduction
Secondary data:
Already existing data is called secondary data. I collected them by following
method –

40
Internet
Books
Area selected for data collection – Kolkata

41
ABOUT STOCK MARKET
1. STOCK MARKET:
A stock market, equity market or share market is the aggregation of buyers and
sellers
(a loose network of economic transactions, not a physical facility or discrete
entity) of stocks (also called shares), which represent ownership claims on
businesses; these may include securities listed on a public stock exchange
as well as those only traded privately. Examples of the latter include shares
of private companies which are sold to investors through equity crowdfunding
platforms.
Stock exchanges list shares of common equity as well as other security types, e.g.
corporate bonds and convertible bonds. The stock market refers to the collection
of markets and exchanges where the issuing and trading of equities or stocks of
publicly held companies, bonds, and other classes of securities take place.
This trade is either through formal exchanges or over- the-counter (OTC) market
places. The stock market is one of the most vital components of a free-market
economy. It provides companies with access to capital in exchange for giving
investors a slice of ownership.
It can be difficult for investors to imagine a time when the stock market and the
NYSE, in particular, wasn't synonymous with investing. Of course, it wasn't
always this way. There were many steps along the road to our current system of
exchange.
In fact, the first stock exchange thrived for decades without a single stock being
traded. Belgium boasted a stock exchange as far back as 1531 in Antwerp.
Brokers and moneylenders would meet there to deal with business, government
and even individual debt issues. It is odd to think of a stock exchange that

42
traded high isexclusively in promissory notes and bonds, but in the 1500s
there were no real stocks. There were financier partnerships that produced
income as stocks do, but there was no official share that changed hands.
In the 1600s, the Dutch, British, and French governments all gave charters to
companies with East India in their names. On the cusp of imperialism's high point,
it seems like everyone had a stake in the profits from the East Indies and Asia is
except the people living there. Sea voyages that brought back goods from the to
East were
perilous with threats of Barbary pirates,risks of bad weather, and poor navigation.
To lessen the risk of a lost ship ruining their fortunes, ship owners had long been
in the practice of seeking investors who would put up money for the voyage.
The investors fund the outfitting of the ship and crew in return for a percentage
of the proceeds if the voyage was successful. These early limited liability many
companies often lasted for only a single voyage.
When the East India companies formed, they changed the way business was done
These companies had stocks that would pay dividends on the proceeds from all
the voyages, rather than journey by journey. These were the first modern joint
stock companies. This allowed the companies to demand more for their shares
and build 6larger fleets. The size of the companies, combined with royal charters
forbidding
competition, meant huge profits for the investors.
Because the shares in the various East India companies were issued on paper,
investors could sell their holdings to other investors. Unfortunately, there was no
stock
exchange in existence, so the investor would have to track down a broker to carry
trade. In England, most brokers and investors did their business in various coffee
shops around London. Debt issues and shares for sale were written up and posted

43
the shops' doors or mailed as a newsletter.
The British East India Company had one of the biggest competitive advantages in
financial history as a government-backed monopoly. When the investors began to
receive huge dividends and sell their shares for fortunes, other investors were
for a piece of the action. The budding financial boom in England came so quickly
were no rules or regulations for the issuing of shares. The South Sea Company
(SSC) emerged with a similar charter from the king, and its shares and the numerous
reissues sold as soon as they were listed. Before the first ship ever left the harbour,
The SSC had used its newfound investor fortune to open posh offices in the best part
Of London.
Encouraged by the success of the SSC and realizing that the company hadn't done a
thing except for issue shares, other "businessmen" rushed in to offer new shares in
their own ventures. Some of these were as ludicrous as reclaiming the sunshine from
vegetables or, better yet, a company promising investors shares in an undertaking of
such vast importance that they couldn't reveal the details, something known today
a blind pool.
Inevitably, the bubble burst when the SSC failed to pay any dividends off its merger
profits, highlighting the difference between these new share issues and the British
East India Company. The subsequent crash caused the government to outlaw the
issuing shares and the ban held until 1825.
Once new securities have been sold in the primary market, they are traded in the
secondary market—where one investor buys shares from another investor at the
prevailing market price or at whatever price both the buyer and seller agree upon.
The secondary market or the stock exchanges are regulated by the regulatory
authority. In India, the secondary and primary markets are governed by the Security
and Exchange Board of India (SEBI).
A stock exchange facilitates stock brokers to trade company stocks and other
securities. A stock may be bought or sold only if it is listed on an exchange. Thus, it is
the meeting place of the stock buyers and sellers. India's premier stock exchanges
the Bombay Stock Exchange and the National Stock Exchange.
Investing in the stock market is among the most common ways investors attempt to
grow their money, but it's also among the riskier investment options available.

44
Understanding the basic concept of the stock market is a first step in becoming an
informed investor. While the stock market is an extremely complex system, its basic
traits are much simpler.
7There are two kinds of share markets:
Primary share market :
A company enters the primary market to raise funds. It is in the primary market that
company gets registered to issue shares to the public and raise money. Companies
generally get listed on the stock exchange through the primary market route. In case
a company is selling shares for the first time, it is called an Initial Public Offering or
IPO, after which the company becomes public. While going for an IPO the company
has to provide details about itself, its financials, it promoters, its businesses, stocks
being issued, price band and so on.
Secondary share market:
In the secondary market, investor’s trade already listed securities by buying and
selling them. Secondary market transactions are transactions where one investor
buys shares from another at the prevailing price. Normally, these transactions are
conducted through a broker. Secondary market offers investors a chance to sell all its
shares and exit the financial market.

45
For example: Shares of Tata Steel are trading in the market at Rs 230 a share. An
investor can buy these shares at current market price and will get part-ownership of
the company and become a shareholder.
2. PEOPLE WORKS IN THE STOCK MARKET:
There are many different players associated with the stock market, including
stockbrokers, traders, stock analysts, portfolio managers and investment bankers.
Each has a unique role, but many of the roles are intertwined and depend on each
other to make the market run effectively.
 STOCKBROKERS
Stockbrokers, also known as registered representatives in the U.S., are the
licensed professionals who buy and sell securities on behalf of investors. The
brokers act as intermediaries between the stock exchanges and the investors
by buying and selling stocks on the investors' behalf.
 STOCK ANALYSTS
Stock analysts perform research and rate the securities as buy, sell, or hold.
This research gets disseminated to clients and interested parties who decide
whether to buy or sell the stock.
 PORTFOLIO MANAGERS
Portfolio managers are professionals who invest portfolios, or collections of
securities, for clients. These managers get recommendations from analysts and
make the buy or sell decisions for the portfolio. Mutual fund companies, hedge
funds, and pension plans use portfolio managers to make decisions and set the

46
investment strategies for the money they hold.
 INVESTMENT BANKERS
Investment bankers represent companies in various capacities, such as private
companies that want to go public via an IPO or companies that are involved in
pending mergers and acquisitions.
3. IMPORTANCE OF STOCK MARKET:
The stock market allows companies to raise money by offering stock shares and
corporate bonds. It lets investors participate in the financial achievements of the
companies, making money through dividends. Dividends are cuts of the company's
profits. Investors also make a profit by selling appreciated stocks. This is known as a
capital gain. Of course, the downside is that investors can lose money as well if the
share price falls or if the investor must sell the shares at a loss.
One of the whole points of open exchange is to provide transparency and opportunit
for all investors. Furthermore, laws and governing bodies, such as the SEC, exist to
"level the playing field" for investors. However,there are undeniable advantages that
institutional investors and professional money managers have over the individual
investor.
Advantages of large institutional investors include the timely access to privileged
information, full-time research departments, vast amounts of capital to invest,
discounts on commissions, transaction fees, and even share prices based the large
dollar amount they invest, political influence, and more significant experience.
While the internet has been somewhat of an equalizing factor, the reality is that
institutional clients get news and analysis before the public does and can act on

47
information more quickly. Over-the-counter (OTC) and listed securities are the two
primary types of securities transacted on stock markets. Listed securities are those
stocks traded on exchanges. These securities need to meet reporting regulations of
the SEC as well as the requirements of the exchanges where they trade.
Over-the-counter securities are exchanged directly between parties, usually via a
dealer network. These securities do not list on any stock market exchange but will
show on the pink sheets. Pink sheet security often will not meet the requirements to
list on an exchange and tend to have a low float, such as closely held companies or
thinly traded stocks.
ABOUT SHAREKHAN:

48
Share khan is the largest standalone retail brokerage in the country and the third
largest in terms of customer base after ICICI Direct and HDFC Securities. Share khan
is one of the pioneers of online trading in India. It offers a broad range of financial
products and services including securities brokerage, mutual fund distribution, loan
against shares, ESOP financing, IPO financing and wealth management.
Founded in 2000 and a subsidiary of BNP Paribas since November 2016, Share khan
was one of the first brokers to offer online trading in India. With 16 lakh customers,
153 branches and more than 2400 business partners spread across over 575
locations, Sharekhan is one of the largest brokers in India. Sharekhan offers a wide
range of savings & investment solutions including equities, futures and options.
Currency trading, portfolio management, research and mutual funds and investor
education. On an average, Sharekhan executes more than 400,000 trades daily
Guiding India's retail stock investors for 16 years
 Registered with NSE and BSE for capital market, futures and options and
currency segments and CDSL and NSDL for depository services.
 A full-service stock broking firm providing online services right from online
account opening to trading and investments.
 Created India’s best online trading platforms: Website (www.sharekhan.com),
Trade Tiger (the ultimate desktop trading software), Sharekhan App (available
for Android and iOS devices) and Sharekhan Mini (a low bandwidth website
especially for mobile browsers)

49
 A strong brick-and-mortar network with over 2600 outlets in 575+ cities
 Research-based financial advice on all asset classes to suit all investing and
trading styles
 Dedicated Education and training courses for investors and traders in
association with Online Trading Academy
19 JAIDEEP ARORA is the CEO of the company
 It is a service provider and provides services like: depository services, online
services and technical research.
 Over 4800 employees work in its with 2600(app) of its business partners
 Its website is www.sharekhan.com
.
Sharekhan ltd is the leading retail broking house which is running since 1922 in the
country and is the retail broking arm of the Mumbai-based SSKI group. Sharekhan
offers its investors a variety of equity related services like: Trade Execution on BSE,
NSE, Derivatives, Depository Services, Online Trading, Investment Advisory, Mutual
Fund Advisory etc.
Sharekhan has its online trading and investment site which was launched on Feb. 8,
2000. Over 14 lakh customers are registered on it. Currently there are more than 10
lakhs number of trading members and has branches in more than 575 cities in India.
In 2016, Sharekhan has been bought by the French Bank “BNP Paribas”.
BNP Paribas:

50
Sharekhan has become a fully owned subsidiary of the French Bank “BNP Paribas”
which is a business line towards digital banking and investment services serving 2.9
million individual investors across India, Germany, Austria and Spain. BNP Paribas is
a leading bank in Europe with an international reach.
It has a presence in 75 countries,
with more than 189,000 employees. It has had a presence in India for over 150 years
having established its first branch in Kolkata, in 1860. With this unparalleled
experience of the Indian market, it is among the leading corporate banks in the
country.
Through its branches in eight key cities — Mumbai, Delhi, Kolkata, Chennai,
Hyderabad, Bangalore, Ahmedabad and Pune — BNP Paribas offers sophisticated
solutions in its three core businesses — corporate and institutional banking,
investment solutions and retail banking — many of them in association with strong
local partners. The bank also offers services for individual clients in Wealth
Management.
At present Sharekhan is fully owned by BNP Paribas 2021
The Main Aim of Sharekhan is:-
a) To provide online and offline trading services to clients: -
Trading is done online with Sharekhan website and offline through dial and
trade service which is provided by Sharekhan to every customers.

51
b) Investment: -
Sharekhan gives an opportunity for investment. An investment always gives
income in return or the value of that asset will increase to have benefit on
return basis.
c) Portfolio management service: -
Sharekhan is also having portfolio management services for exclusive clients.
d) Mutual fund: -
If anyone invests in mutual fund, Sharekhan also provides the service of
mutual fund.
Vision
To be the best retail brokering Brand in the retail business of stock market.
Sharekhan is in fact:
 Among the top 3 branded retail service providers.
 Best player in online business.
 Largest network of branded broking outlets in the country serving more than
8, 00,000 clients.
Sharekhan First Step
The Sharekhan First Step is a brand new program designed especially for those who
are new to investing in shares. All one have to do is open a Sharekhan First Step
account and they guide us through the investing process.22
SWOT analysis of Sharekhan Ltd:-
I.

52
Strengths:
 Services provided:
Sharekhan in itself is an innovative product having the least cost and
provides its investors various services like online trading facility, institutional
and domestic brokering, customizes research reports with almost 80%
efficient etc. which helps Sharekhan to win over its competitors.
 Products offered:
Sharekhan has a flexible product line in the sense that there are products
with Sharekhan for all kinds of investors and all the products help the
company in competing with its competitors.
 Marketing:
Sharekhan do not have experts with itself in too many things but it has
expertise knowledge which lies in stock market guidance and gives its
investors higher returns.
STRENGTH
WEAKNESS
THRE
II.
Weakness

53
 Competition from banks:
Mostly Customers have blind faith on banks due to its good branding and safety
related issues. So customers have faith on bank and find their interest more
reliable on them to trade with rather than to trade through a broker and banks
also enjoy the collection of huge database.
 Customer satisfaction:
Sharekhan provide relationship manager to their all investors who can
understand the needs of individual investor and guide them according to their
needs.
 Branding:
Investors are not aware about the companies that offer help for trading in share
market. The most basic expectation for a trader or investor when one begins
trading is that one must get timely delivery of shares and proceeds from sale of
shares.
III.
Opportunities:
 Upgrade Technology:
In our country India technology is improving which gives the company a chance
to keep on improving their products with time whereas for the small players like
local brokers it will be difficult to keep the same pace as the changing
technology. The traditional business model are largely depends on the large
network.
 Expansion of Market:
After the NSE bought the screen based trading system in stock market are now
more secured which has attracted lot of retail investors and the demand is

54
increasing day by day. It has been dynamic enough to move with the time and
capture the opportunity that the market throws up from time to time.24
 Education of Stock Market:
The education level; in the country is improving year after years as far as
technology goes. With that the understanding of the stock market is also
increasing and a lot of retail investors are stepping in market which shown by
increasing volumes, transactions and indices.
IV.
Threats
 Technology based business:
Online trading is totally based on the technology which is quite complex typically
the technology solution has to start from the internet front end .so the
technology is kind of threat because unless until it is working properly it is good
but internet is not that safe. Though there is lot of cyber laws are being made
but not yet executed.
 New entrance:
A lot of competition is trying to enter the market in this bullish run to taste the
flavor of the cherry .the competition with existing brokerage house is increasing
day by day.
Services offered by Sharekhan:-
Sharekhan offers the following services:-
 Online BSE and NSE executions
 Free access to investment advice from Share khan’s research team

55
 Daily research reports and market review
 Daily morning views
 Depository services.
 Market watch
 Derivatives trading (futures and options).
 IPO’s and mutual funds distribution
 Currency trading
 Internet-based online trading: share mobile app
 Fund transfer25
 Hierarchy of sharekhan

56
Products offered by Sharekhan:-

57
 Equity trading platform(online/offline)
 Commodities trading platform (online/offline).
 Portfolio management service.
 Mutual fund advisory and distribution.
 Active training cell (ATC)
In duration of my internship i learned about share market in a multinational broker
house which has been taken over by BNP Paribas with 100% stake. Sharekhan
started its online platform in 2001.
Features of Trading With Sharekhan:-
 Freedom from paperwork
 Instant credit and money transfer
 Trade from any net enabled PC
 After hour orders
 Online orders on the phone
 Timely advice and-research reports
 Real-time Portfolio tracking COMPETITORS OF SHARE KHAN
• Indian bulls Securities:
Indian bulls is an Indian group with its headquarters in Mumbai. It has presence in
sectors ranging from Real Estate, Infrastructure, Housing Finance, and Securities
India bulls Group has several companies with presence in Housing Finance, Real
Estate, Securities. All the group companies are listed on the Bombay Stock Exchange,
and the National Stock Exchange. The combined market capitalization of these
companies is 15,443 Crore. India bulls was conferred the status of a Business Super
brand by The Brand Council, Super brands India in 2008.
• Sumpoorna Portfolio ltd.

58
Sumpoorna Portfolio ltd. is an online website portal for online trading, investments
And stock marketing. The company was founded in February 2000 by entrepreneur
ShripalMorakhia. Share khan is ranked 2nd largest stock broker portal and has its
branches in 575 cities in India.
• Angel Broking Limited
Angel Broking is an Indian Stock Broking firm established in 1987. The company is a
member of the Bombay Stock Exchange (BSE), National Stock Exchange (NSE),
National Commodity & Derivatives Exchange Limited (NCDEX) and Multi Commodity
Exchange of India Limited (MCX). It is a depository participant with Central Depositor
Services Limited (CDSL). The company has 8500+ sub-brokers and franchisee outlets
in more than 850 cities across India. The company Angel Broking provides financial
services to retail clients. Their services include online stock broking, depository
services, and commodity trading and investment advisory services. Wealth
management solutions such as personal loans and insurance are also delivered by
this company. In 2006, the company started its Portfolio Management Services PMS
IPOs business and Mutual Funds Distribution (MFD) arm. The company publishes
research reports on areas related to investment broking.
• Kotak Securities Limited
Kotak Securities Limited, a subsidiary of Kotak Mahindra Bank, is the stock broking
and distribution arm of the Kotak Mahindra Group. One of the oldest broking houses
in India, its operations include stock broking and distribution of various financial
products. It is a corporate member of both the Bombay Stock Exchange and the
National Stock Exchange of India. Kotak Securities was founded in 1994 and is
headquartered in Mumbai, India. In 2014, Kotak Securities was ranked as number 1
in India's Institutional Investor rankings by weighted average.
• India Info line Services
FL was co-founded on Oer 17, 1995 by Nirmal Jain and R. Venkatraman. Jain was

59
previously employed with Hindustan Lever Limited. The company was founded as
Probity Research and Services Private Limited which provided research on the Indian
economy, businesses and corporates. The name was later changed to India Info line
Limited. A few years into the business, the organization found itself with clients which
included research organizations, banks and corporates. They then began launching
their research products to become more noticeable in the market. In the meanwhile,
the dotcom revolution was beginning to take place in India. Taking advantage of this
revolution would mean an increase in the number of readers to millions. The website
was created in 1999.
• PAISA.COM
Taking the business one step ahead this group of consultants opened a trading portal
– www.5paisa.com –in 2000 thus moved into the business of being a full service
broking agency. During this time they widened their distribution network. In 2001 the
Indian dotcom industry saw a downfall. During this time, sustaining became tough.
The organization then decided to tie-up with leading Life Insurance company ICICI
Prudential, thus putting to use its distribution network and becoming India’s first
corporate agent for insurance.
Behind the Picture: Why Sharekhan?
The underlying picture forming answer for above question is given below.
CUSTOMER OF SHAREKHAN:

60
 Business class people (high class)
 High Net worth Individuals
 Service class people
 Government Employees
 Young Adults (19-30 yrs.)
 Adults (35-50 yrs.)
 HUF (Hindu Undivided Family)
 Women (literate and working)
TIED UP BANKS
 HDFC Bank:
HDFC Bank Limited is an Indian banking and financial services company
headquartered in Mumbai, Maharashtra. It has 88,253 permanent employees
as on 31 March 2018 and has a presence in Bahrain, Hong Kong and Dubai.
HDFC Bank is India’s largest private sector lender by assets. It is the largest
bank in India by market capitalization as of February 2016. It was ranked 69th
in 2016 Brand Top 100 Most Valuable Global Brands.
 IDBI BANK:
IDBI Bank (Industrial Development Bank of India) was established in 1964 by
an Act of Parliament to provide credit and other financial facilities for the
development of the fledgling Indian industry. It is owned by the Government of
India. It is one among the public sector banks in India and is a nationalized bank
to be treated on par with State Bank of India (SBI) and other nationalized banks
in accordance with the notification dated 26 February 2013 by the finance
ministry.
At present the government holds 85.96% stake in IDBI Bank. For the
first quarter of the current financial year 2017-18, the bank reported a net loss

61
of Rs.853 crore compared to a profit of Rs.241 crore during the corresponding
period last financial year. In the fourth quarter of financial year 2016-17, the
bank had reported a loss of Rs.3, 200 crore. While the reported loss was lower
than the preceding quarter, bad loans continued to surge. In the quarter ending
September 2017 the bank bounced back with a loss of Rs.198 crore compared
to a loss of over Rs.2,000 crore in the previous quarter. The bank is expected
to return to profit in the near future.
29
 YES BANK:
Yes Bank is India's fourth largest private sector bank, founded by Rana Kapoor
and Ashok Kapur in 2004. It primarily operates as a corporate bank, with retail
banking and asset management as subsidiary functions. Yes bank limited
operates as three entities - Yes bank, yes capital and Yes asset management
services. As per the banks website and information published, these are
bifurcated as: Corporate and Institutional Banking, Commercial Banking,
Investment Banking, Corporate Finance, Financial Marketing, Retail Banking.
As of September 2018, Yes bank had taken syndicated loans from eight large
international entities including ADB, OPIC, European investment bank, banks
in Taiwan and Japan for amounts ranging from US$ 30 Millon to US$ 410
Millon, which it in turn lends to small and medium scale enterprises as well as
large corporates. It has also both taken as well as given short term loans to a
number of retail and corporate banks in Taiwan, Japan, USA and
Europe.[12][13] It has a strategic partnership with the US government based
OPIC and with Wells Fargo.
 AXIS BANK:
Axis Bank is the third largest of the private-sector banks in India offering a
comprehensive suite of financial products. The bank has its head office

62
In Mumbai and registered office in Ahmedabad. It has 3,703 branches, 13,814
ATMs, and nine international offices. The bank employs over 55,000 people
and had a market capitalization of ₹1.31 trillion (US$18 billion) (as on March
31, 2018). It sells financial services to large and mid-size corporates, SME, and
retail businesses.
 CITI BANK:
Citibank is the consumer division of financial services multinational Citigroup.
Citibank was founded in 1812 as the City Bank of New York, and later became
First National City Bank of New York. Citibank provides credit cards,
mortgages, personal loans, commercial loans, and lines of credit. The bank has
2,649 branches in 19 countries, including 723 branches in the United States
and 1,494 branches in Mexico. The U.S. branches are concentrated in six
metropolitan areas: New York City, Chicago, Los Angeles, San Francisco,
Washington, D.C., and Miami. In 2016, the United States accounted for 70% of
revenue and Mexico accounted for 13% of revenue. Aside from the U.S. and
Mexico, most of the company's branches are in Poland, Russia, Pakistan, India
and the United Arab Emirates.
Account Types in Sharekhan
1. Classic account:
Allow investor to buy and sell stocks online along with the following features like
multiple watch lists, Integrated Banking, demat and digital contracts, Real-time
portfolio tracking with price alerts and Instant credit & transfer.
a. Online trading account for investing in Equities and Derivatives
b. Free trading through Phone (Dial-n-Trade)
I.
Two dedicated numbers for placing your orders with your cell phone or
landline.

63
II.
Automtic funds transfer with phone banking (for Citibank and HDFC bank
customers)
III.
Simple and Secure Interactive Voice Response based system for
authentication
IV.
get the trusted, professional advice of our telebrokers
V.
After hours order placement facility between 8.00 am and 9.30 am
c. Integration of: Online trading + Bank + Demat account
d. Instant cash transfer facility against purchase & sale of shares
e. IPO investments
f. Instant order and trade confirmations by e-mail
g. Single screen interface for cash and derivatives
2. Trade Tiger account
This is a net based executable application for active traders who trade frequently
during the day's trading session. Following are few popular features of Trade Tiger
account.
a. A single platform for multiple exchange BSE & NSE (Cash & F&O), MCX,
NCDEX
b. Multiple Market Watch available on Single Screen
c. Hot keys similar to a traditional broker terminal
d. Tie-up with 12 banks for online transfer of funds

64
e. Graph Studies are available including Average, Band- Bollinger, Know
SureThing, MACD, RSI, etc.32
Sharekhan Brokerage Charges 2018
Customer pays commission (brokerage) when buying or selling stocks through
Sharekhan. The brokerage charges for equity, commodities and currency derivative
trading for Sharekhan are explain as below.
Sharekhan Brokerage Plan - Classic Account
Segment Brokerage Fee:
Flat Monthly Fee
Equity Delivery
0.50%
Equity Intraday
0.10%
Equity Futures
0.10%
Equity Options
Rs 100 per lot
Currency Futures
0.10%
Currency Options
Rs 30 per lot
Commodity
0.10%33
Sharekhan Brokerage Charges 2018:
Customer pays commission (brokerage) when buying or selling stocks through
Sharekhan. The brokerage charges for equity, commodities and currency derivative
trading for Sharekhan are explain as below.

65
Sharekhan Brokerage Plan - Classic Account
Segment Brokerage Fee
Flat Monthly Fee
Equity Delivery
0.50%
Equity Intraday
0.10%
Equity Futures
0.10%
Equity Options
Rs 100 per lot
Currency Futures
0.10%
Currency Options
Rs 30 per lot
Commodity
0.10%34
Sharekhan Demat Account Charges 2018
The demat account transactions are charged separately from trading commission.
Find Sharekhan demat account charges 2018.
Sharekhan Depository Service Charges for Resident Retail Customers
Sr Services (CDSL)
Scheme A (AMC 400) Scheme B (AMC 500)
1 Account Opening Charges
Nil
Nil

66
2 Annual
Maintenance
Charges (AMC)
Rs 400/- p.a.
Rs 500/- p.a.
3 Sales - Through Sharekhan Nil
Nil
4 Purchases
Nil
Nil
5 Brokerage
Minimum Brokerage of
Rs 16/ Per scrip
settlement delivery (sell)
Minimum Brokerage of
Rs 16/ Per scrip
settlement delivery (sell)
6 Sales
-
Not through
Sharekhan/ Offmarket
transfer/IDT
0.03% of the value of
transact on (Min.Rs.30)
0.03% of the value of
transact on (Min.Rs.30)
7 Dematerialization Charges
Rs 5/- per certificate
Rs 5/- per certificate
8 Rematerialisation Charges

67
Rs 50 per certificate or
Rs 50 for every hundred
securities
Rs 50 per certificate or
Rs 50 for every hundred
securities
9 Custody Charges
Nil
Nil
10 Pledge Creation
0.03% of the value of the
transaction (Min Rs 100)
0.03% of the value of the
transaction (Min Rs 100)
11 Freeze/De-freeze
Rs 25/-
Rs 25/-
12 Additional Statement of
Holding/Transaction
Rs 10/-
Rs 10/-35
Sharekhan Transaction Charges / Turnover Charge
A combination of Exchange Turnover Charge and Trade Clearing Charge. Know more
about Transaction Charges.
Sharekhan transaction charges

68
Segment Transaction Fee
Equity Delivery
NSE ₹325 | BSE ₹275
Equity Intraday
NSE ₹325 | BSE ₹275
Equity Futures
NSE ₹190 | BSE ₹50
Equity Options
NSE ₹5000 | BSE ₹50
Currency Futures
NSE ₹135 | MCX ₹130
Currency Options
NSE ₹4220 | MCX ₹3220
Commodity
MCX (Non-Agri) ₹230 | MCX (Agri) ₹95
Free Trading & Demat Account (for limited time only)
Sharekhan offers FREE Trading + Demat Account (Rs 1150 waived). You can also
avail of attractive trading plans that suit your needs by just paying the AMC charges
that are fully adjustable against brokerage. Thereby saving up to 70% on brokerage.
Sharekhan Post Paid Plans
Sharekhan offers following post paid plans. To get the offer customer has to deposit
the margin money with Sharekhan based the plan they choose. The brokerage
reduces as the margin money is high
Margin

69
Scheme
Cash
Leg 1
Cash
Leg 2 Delivery
Future
Leg 1
Future
Leg 2
same day
Future
next
day
Option
25 K
0.1
0.1
0.5
0.1
0.02
0.1
Higher of 2.5% of
premium or Rs
100
30 K
0.1
0
0.5
0.1
0
0.1

70
Higher of 2.5% of
premium or Rs
100
40 K
0.09
0
0.45
0.09
0
0.09
Higher of 2.25% of
premium or Rs 95
50 K
0.07
0
0.4
0.07
0
0.07
Higher of 1.5% of
premium or Rs 80
1 Lakh
0.05
0
0.25

71
0.05
0
0.05
Higher of 1% of
premium or Rs 70
3 Lakh
0.04
0
0.2
0.04
0
0.04
Higher of 1% of
premium or Rs 50
5lakhs
0.03
0
0.18
0.03
0
0.03
Higher of 0.75% of
premium or Rs 40
10 Lakhs 0.02
0
0.15
0.02

72
0
0.02
Higher of 0.60% of
premium or Rs 30
20 Lakhs 0.015 0
0.1
0.015
0
0.015
Higher of 0.55% of
premium or Rs 2537
Sharekhan Pros and Cons
Sharekhan Advantages
1. Sharekhan offers different trading platform to suite customer requirement. This
includes online browser based trading, Installable terminal, mobile, call n trade
and in-person trade though branch offices.
2. It offers different brokerage slabs to suit individual customers. Higher your trade
your brokerage gets reduced. They have multiple brokerage schemas are
available with them.
3. Sharekhan offers online and classroom training, seminars and workshops to
investors.
4. Sharekhan doesn't charge for Online Funds Transfer from bank account and
Funds Pay-out to bank account.
5. Sharekhan doesn't charge for DP transactions. Share transfer from and to the
dp account is free.
6. Sharekhan has India-wide network of branches. You can find surly find a

73
Sharekhan in your neighborhood.
7. Call & Trade facility is free with Sharekhan.
8. Sharekhan allows fixed deposit as collateral for future and option trading.
Sharekhan Disadvantages:
1. Sharekhan doesn't offer 3-in-1 account as they don't provide banking services.
2. They brokerage charges are % based which are higher in comparison to flat fee
brokers.
3. They charge minimum brokerage of 10 paisa per stock would not let you trade
stocks below 20 rs. (If you trade, you will loose majority of your money in brokerage).
4. Facility to place orders after trading hours is not available.
5. Classic account holders cannot trade commodities.SHAREKHAN
TRADING PLATFORMS
This full-service stockbroker has multiple trading platforms for both desktops as well
as mobile. Here are the details:
 SHAREKHAN TRADE TIGER
Trade Tiger is a stock trading application that customers can use through their
desktops or laptops. It is claimed to be as powerful as the terminal of a broker.
Tradetiger helps you to trade across different financial segments including equities,
currencies, commodities, derivatives, IPOs and mutual funds.
Since the platform is a hybrid cloud-based application, traders can create customized
market watch lists and access those from different machines by logging into the
system. Tradetiger comes with the following features as well:
 High-quality charts for detailed research and stock analysis
 Instant pay in/pay out via 14 national banks

74
 Access to all trading calls, market tips by the technical and fundamental
research desk
 Customized alerts and notifications based on user preferences for quick
reminders on stocks and exchanges
It is a pretty mature trading application and has been used by a huge number of
clientsfor more than a decade. The application has seen quite a few upgrades and
technology enhancements over these years.
 SHAREKHAN MOBILE APP
Sharekhan has had a strange history when it comes to mobile apps. Sharekhan has
launched multiple mobile apps in the last few years and when one app gets a lot of
negativity in terms of ratings and feedbacks, instead of incorporating those feedbacks
the broker simply launched a new mobile app altogether.
Most recently they have launched a new app with their brand name itself. The
application. The app, until now, has received a relatively positive response from both
Google Play as well as Apple store based on speed, performance, and accuracy.
The app comes with the following features:
 Trading facility across market exchanges
 Live reports, news, market trends
 Fund transfer facility from bank to Sharekhan trading account
 SHAREKHAN WEB TRADING
Sharekhan does offer a web-based trading application as well and to access it you
need to browse the Sharekhan website, click on login and put in your credentials to
start trading. Some of the features of this application are as follows:
 Trading across multiple segments

75
 Lightweight application requiring basic configuration
 Order confirmations communicated via email and SMS
 Research and recommendations from more than 120 companies listed on the
stock market across 6 industry domains.
 ‘Pattern finder ‘feature helps the investor to screen stocks that are healthy for
long-term investments.
 ‘O Alert ‘feature integrates the trading application with 3rd party technical
analysis software’s for automated order alerts.
 SHAREKHAN CUSTOMER CARE
Sharekhan is one biggest names in the stockbroking space in India. Thus, users
have all the rights to have huge expectations from the broker in terms of reliability
and quality service. The stockbroker provides the following channels to its users for
customer service:
 Toll-Free Number
 Email
 Phone
 Email
 Chat (intermittently available)
 Offline Locations (through sub-brokers and franchise offices)
 Social Media.
When it comes to quality, this full-service stockbroker leaves no stone unturned in
making sure users get a wide range of communication channels to get back to the
broker. The support executives are decently trained and speak in multiple languages
depending on the user’s location.
When it comes to the funds transfer process, the broker a detailed list of banks that
you can integrate your trading account with. Here is the complete Sharekhan Bank
List for your reference.

76
Without a doubt, Sharekhan lives up to its expectations when it comes to servicing
its client base. No doubt, they have one of the highest numbers of active clients in
India.
Screenshots of Demo of How Online trading is done:-
Firstly the investor needs to open the Demat account with Sharekhan brokering firm
to do online trading in share market than the investor is given the username, trading
password and membership password. Then open on webpage www.sharekhan.com ,
official page will appear then click on trade now and enter your username and
password and the home page of your Demat account will be opened. I did online
trading on my Demat account and the images below are describing the procedure of
doing online trading.
1. Firstly go to trade now after logging in the clients ID and go to exchange (NSE
or BSE) that from where we want to purchase the shares.

77
2 Then go to buy/sell option to buy or sell the shares whatever you wish to.
3. Next go to validity that is GFD, IOC or My GTD which means for how much time
you want to trade either a delivery trade or a intraday trade.

78
4. Nextly, write the name of the company whose share you want to buy in the scrip
option. For ex: I need to buy the share of Axis Bank so I took axis bank
5. After filling the required amount of shares place the order and a box appears for
confirmation and follow the steps to confirm your order.

80
Angel Broking Limited is one of the largest independent full-
service retail broking houses in India committed in providing
accurate and widespread data for every online share trader.
Angel Broking is considered as a home to the independent
database on the web covering the Indian online brokerage
industry. Our experience of over two decades has helped us to
integrate our knowledge and expertise in the broking industry
with the technology we provide to our retail clients through
various platforms.
Angel Broking offers a safe, seamless, online share trading
platform. This stock trading application helps in tracking your
investments online*. Expert Research for Technical Analysis
and Portfolio Maintenance Services. Open Lifetime free Demat
Account & Trade Instantly at Zero Brokerage on Delivery Trade
& Trade across all segments. Paperless And Hassle Free Sign
Up With Top class Customer Support.
ACCOUNT OPENING PAGE OF

81
ANGEL BROKING
THE COMPANY:
Overview
Our Company is one of the largest retail broking houses in India in terms of
active clients on NSE as of June 30, 2020 (Source: CRISIL Report). We are a
technology-ledfinancialservices company providingbroking and advisory
services, margin funding, loansagainst shares (through one of our the

82
Subsidiaries,AFPL) and financialproductsdistributionto our clients under
brand “Angel Broking”. Our broking and alliedservices are offered through
(i) our onlineand digitalplatforms, and (ii) our network of over 11,000
Authorised Persons (the “Authorised Persons”), as of June 30, 2020.
We have had more than 4.39 milliondownloadsof our Angel Broking mobil
application and nearly1 milliondownloadsof our Angel BEE mobile
application asof June 30, 2020, which enable our clientsto avail our service
digitally.Digitalmarketing has enabledour Company to garner 398 million
digitalimpressions in June, 2020 on its various onlineand digital platforms.
Our customer outreach, spans across approximately96.87% or 18,649 pin
codes in Indiaas of June 30, 2020. We manage ₹ 132,540 millionin client
assets and over 2.15 millionoperational brokingaccountsas of June 30,
2020.Angel Broking Limited (formerly known as Angel Broking Private
Limited) is a member of the Bombay Stock Exchange (BSE), NationalStock
Exchange (NSE), MetropolitanStock Exchange of India(MSEI), NCDEX&
MCX. Angel Broking Limited (formerly known as Angel Broking Private
Limited) is also registered as a Depository Participant with CDSL We believe
that our experience of over two decades has helped us to integrate our
knowledge and expertise in the broking industry with the technology we
provide to our retail clientsthrough variousplatforms. We have enhanced
client engagement and experience through applicationof technology to all
our services, includingthe launchof our mobile applicationfor broking
services in the year 2011, KYC authenticationandcomplete client on-
boarding through the electronic and digitalmedium in the year 2015 and
2016, respectively.
Our Strengths

83
We believe we have the followingcompetitive strengths:
 Our Company is one of the well known independentfull-service retail
broking house in Indiain terms of active clients on NSE as of
 June 30, 2020.
 We ensure utmost client satisfaction by implementingadvanced
technology platforms and digitisation.
 Strong client base through our online and digitalplatform and sub-
broker network
 Significant market share in the cash and commodity segment
 We have proven a track record of continuousgrowth and strong
financialperformance.
 Proven and experienced management team and execution strength
Angel Broking Branches in India - Branch Locator

84
Angel Broking Limited is one of the largest independent full-
service retail broking houses in India. The technology-led
financial services company, provides broking and advisory
services, margin funding, loans against shares and financial
product distribution to our clients. Angel broking services are
offered through online and digital platforms. Our network of
more than 11,000 Authorised Persons, as of June 30, 2020.
Angel Broking Mobile app enables our clients to avail of our
services digitally. We have a pan India presence of 18,649
pincodes as of June 30, 2020.
Angel Broking Limited is a member of the Bombay Stock
Exchange (BSE), National Stock Exchange (NSE), Metropolitan
Stock Exchange of India (MSEI), NCDEX & MCX. Angel Broking
Limited is also registered as a Depository Participant CDSL is
Our experience of over two decades has helped us tointegrate
our knowledge and expertise in the broking industry with the
technology we provide to our retail clients through various
platforms. With the advancements in technology and many
digitalization, we have enhanced client engagement and the
experience for all our services. Our client on-boarding process
is completely digitalized since 2015.

85
What is an equity account?
As we said before, you need an equity trading account to be
able to trade. This account enables you to buy and sell shares
of companies and also hold them in a dematerialised format.
Equity account opening involves signing up for trading and
demat accounts. These two will then get linked to your savings
bank account (with your consent) for transferring funds.Thanks
to a fully digitised process, brokerage firms like Angel Broking
provide integrated platforms for opening equity accounts.
Trading account
A trading account lets you buy and sell securities on the stock
exchange. Here you get a unique trading identification number (id).
Demat account
A Demat account is like a digital locker for the securities you
buy as it holds the securities in a paperless (dematerialised)
format. It has replaced the physical storing of share certificates
You can say it’s a bank account to park your investments.
The purpose of a Demat account is to hold securitiespurchase
through a trading account and payments are done through the
linked bank account.
This distinctionis vital in the equity online account opening
process and even if you choose to submit physical documents.

86
Benefits of opening
an equity trading account:
Now that you know what is an equity account let’s look at benefits. It
essential to do your homework and choose the best options. Among
other things, established brokerage houses like Angel Broking have
full transparency about their pricing and operations. Their websites
interactive and continuously updated. They can provide the right
guidance backed by top-notch market analysis and market experts’
opinions. Finally, the best brokerage houses offer reasonable account
opening and transaction brokerage rates.
What Should You Look
For?
 An online equity account should have:
 A quick account-opening process. At Angel Broking, it’s 5 minutes.
 A customized single-screen market tracker where you can view
multiple exchanges along with real-time rates.
 Flash news and intra-day calls.
 Intra-day and historical charts.
 Online research and tips.
 News updates
 Best-in-class portfolio advisory services.
 Dedicated authorized persons for carrying out trades.
 Accessibility online as well as through a mobile app.

87
How to Open Equity Account
STEP - 1
You will need to choosea Depository Participant(DP) to open your account
STEP - 2
The next step is to fill out the opening forms for demat and trading accounts
STEP - 3
Photo ID proof (any 1): PANcard / Voter's ID / Passport/Driving license / Aadhaar card
STEP - 4
Financial Proof: Currentcopy of ITRacknowledgement, Current copy of annual accounts,
Currentcopy of Form16 (in caseyou earn salary income), Current 1-month salary slip
STEP - 5

88
Once you’reverified, you’llreceive your demat and trading account details.
A representative will conduct in-person verificationafter submitting these
documents and forms. Once you’re verified, you’llreceive your demat and
trading account details. Now that you know what is an equity account and
how to open one, visit the Angel Broking website and begin trading today.
What is currency trading
account?
A forex account is one that holds deposits in one or more
currencies for trading. These trades are based on the
movement of the foreign exchange market. With this type of
account, you can now unlock vast and potentially significant
returns from global markets. These and other factors draw
investors to forex trading.
What is Forex
trading?

89
Before we discuss the various advantages of a FOREX trading
account, let’s understand FOREX trading in detail.
FOREX, the word is a portmanteau, a blend of the words foreign
currency and exchange, and self-explanatory. In FOREX, you trade in
the currency market, which is the largest market in the world.
The daily estimated trading volume is USD 6 trillion, spread over
different hotspots around the world and remains active for 24 hours.
FOREX trading is unlike the stock or commodity market. In FOREX,
traders trade currency pairs in the direction of the market. Unlike
buying stocks, when you trade in currencies, you are simultaneously
buying one currency and selling the other. And, you don’t need a
DEMAT account for currency trading, as there is no delivery of
currency involved. Most trades in the currency market are cash-
settled. For online FOREX trading, you only need a currency trading
account.
If you are wondering, forex trading can add diversity to your
portfolio and let your investment exercise better. The market
remains open for 24*7 involves a variety of players from
government, banks, institutional investors, travellers, corporations,
and amateur traders.
However, the forex market is decentralised. The market operates in
different locations like London, Singapore, Tokyo, or New York. To

90
participate in the market abroad, you would need a broker with an
international reach.
In India, you can trade in forex derivatives in the BSE and NSE
exchanges. However, the market is highly regulated, and trading in
non-INR currencies is prohibited under FEMA rules. Before you start
trading, go through the rules and guidelines released by the RBI
regarding FOREX trading in India, so you don’t end up at the wrong
side of the law.
ABOUT THE EDELWEISS
We’re not just
Our investment advisory extends across all major asset
classes like

91
 Equity
 Derivatives
 Currencies
 Mutual Funds
 Gold ETFs
 IPOs
And We’re Part of a Larger
Family…
The Edelweiss Group is one of India's leading diversified financial
services company providing a broad range of financial products and
services to a substantial and diversified client base that includes
corporations, institutions and individuals. Edelweiss's products and
services span multiple asset classes and consumer segments across
domestic and global geographies.
The group has sizeable presence in large retail segment through its
businesses such as Life Insurance, Housing Finance, Mutual Fund
and Retail Financial Markets including Stock Broking
 AssetBase
59,400Cr.
 Revenue FY18
8,623Cr

92
 Offices
475
 Locations
200
 Team
11,938
 Clients
12,00,000
Which has been in business for
2 DECADES…
NOV1995

93
Founded Edelweiss
Capital Ltd.
MAR2002
Started Stock Broking Business for Private
& Institutional clients
OCT2005
Raised equity from Greater Pacific Capital
MAR2006
Crossed Rev - 1,500 mn
Employee strength - 500
APRIL2006
Started Financing & Asset Management
MAR2007

94
Crossed Rev 3,718 mn Employee strength 1,100
DEC2007
Got Listed on
Stock Exchange
MAR2008
Started Commodities Business
Crossed Rev 10,889 mn
MAR2011
Acquired Anagram Capital
AUG2011
MAR2015
Acquired Forefront
Employees Strength 5,555
MAR2016

95
Acquired JP Morgan AMC (India)
Employees – 6,227
Crossed Rev ` 53,000+ mn,
MAR2018
Employees Strength 10,052
Crossed Profit after Tax ex-Insurance Rs.1,000 cr
Learn the benefits of a Demat
Account
Easy to hold
Physical share certificates are exposed to the risk of damage.
However, with a demat share you don't have to worry about
any wear and tear. All your shares are stored in a safe and
secured manner.
Immediate updates
Your portfolio is updated with every transaction you make. So,
just by glancingat your online account, you have a fair idea of
all your holdings. In addition, since your details are already

96
stored, you don't need to fillout all the details for every
transaction.
Lower costs
When physical share certificates were used, stamp duty was a
major cost that investors had to bear. Now, investors incur
much lower costs by using demat accounts.
Reduction in delivery
risks
With physicalshares, there was always the risk of loss of
certificates,theft, fake certificatesand so on. But with the
reductionin paperwork,all these risks are eliminated.
Once you conducta trade, all the shares are automatically
updatedto your account.
Easy to track
In case of a death or any other eventuality, earlier it would be a
challenge to locate the physical shares and thereby determine
the next of kin. With demat shares coming into picture, it has

97
not only become easy to track shares but also identify how the
transfer formalities willbe completed.
IPO application
In case you wish to apply for the initialpublic offering (IPO) of a
company, you can do so only through a demat account. Once
the IPO allocation is completed, the respective shares willbe
automaticallycredited to your demat account. Additionally,
transfer of shares thereon will also be possible through a
demat account only.
Maintaining records simplified
Once you have a Demat account, you will receive a monthly
statement of your holdings from the NSDL / CDSL. This will
enable you to successfully track your investments across equity,
mutual funds, NCDs, ETF and insurance under one umbrella.
The Edelweiss Advantage

98
There are a lot of factors one should consider before opening a
demat account, including things that go beyond just brokerage.
It is a summation of all the services that a broker provides, the
platforms that a broker offers you to trade with, the research
recommendations, the investment options they provide you
and the account opening process itself as that can be
cumbersome at most times. Here are a few reasons why you
should open an account with us.
Opening an account with us is quick, easy and hassle free
You get free access to top of the line trading platforms - Edelweiss.in
(website), EdelweissMobileTrader (mobile app) & TX3 (desktop trading
software)
Our experienced research team covers more than 200 companies that
over 16 sectors
We offer a wide range of investment options(across asset classes), &
services (like margin, leverage, loan against stocks), to builda portfolio
that fulfil your financialgoals with ease
We offer competitivebrokerage rates and demat charges
We have received multipleawards and recognitions for our
achievement the industry
Demat Account Fees

99
The annual maintenance charge for the first year is FREE. From
the second year onwards, you willbe charged Rs. 500 + tax as
applicable per year.
Additionallya fee is charged when stocks or securities are
moved from your demat to another demat, known as inter-
settlement charges. This is relevant mainly when you sell
securites and the units move from your demat account to
someone else's demat account.
How to open a DematAccount
Online?
Follow these stepsto open a DematAccountwith us
 Step 1Enter your valid E-mail ID
 Step 2Provide your PAN number and DOB for KRA
verification
 Step 3Enter your name, address and mobile number.

100
If you are already KRA verified, our systems will
automatically fetch your data.
 Step 4Enter your bank details (this account will be
linked to your trading account)
 Step 5Provide additional information (education,
occupation, etc.)
 Step 6Confirm your brokerage plan
 Step 7Upload your documents via WhatsApp or
E-mail
 Step 8Our representative will get in touch with you
to complete the in-person verification (IPV) as per
regulation.
What are the features of a DematAccount?
Easy Transfer
Investors can transfer their holdings through a delivery
instruction slip (DIS) or receipt instruction slip (RIS) for
buying or selling shares. These slips allow users to provide

101
all the details that are required for executing a transaction
smoothly.
Faster Dematerialization
Demat account holders can provide instructions to their
depository participant (DP) to convert physical certificates
into electronic form. Alternatively, electronic securities can
also be reconverted to physical form, if required.
Freezing of Account
Demat account holders can freeze their accounts for a
certain period, if required. This option can be beneficial if
one wants to prevent unexpected debit or credit into one’s
Demat account. The freezing option is also available for a
specific quantity of securities held in the account.
Multiple Modes
Demat accounts are operated electronically, which means
these can be accessed using multiple modes.These account
can be accessed through the Internet using a computer,
smartphone, or other smart devices.

102
Speedy E-Facility
The National Securities Depository Limited (NSDL) allows
users to send instruction slips electronically instead of
physically submitting the slip to the DP. This makes the
procedure more convenient and less time-consuming.
Corporate Benefits
If the companies offer dividends, refunds, or interest to
their investors, these benefits are automatically available
to the Demat account holders. In addition, corporate
actions like bonus issues, right shares, or stock split are
automatically updated in the Demat account of all the
shareholders.
Access the performance of all
your asset classes at one place
This first-of-its-kind service allows you to view all your portfolios
in one single document, instead of logging on to various web
portals and viewing them in isolation.
Investment options

103
Choose one of the following investment options based on your profile and risk
appetite:
 Systematic Transfer Plan – STP offers two options to help manage your asset
allocation as per your needs:
 Life Stage & duration based STP
 Profit target based STP
 Self-Managed Strategy wherein your money will be allocated to your choice of
fund(s)
Enhance your fund value
This plan has 3 types of additions in the fund which enhance your fund value
and reduce the total cost:
 Loyalty Additions: Rewards you for continuously paying your premiums
 Guaranteed Additions: Rewards you for staying invested
 Booster Additions: Ensures effective growth of your fund value
Longer your policy term, higher will be the additions to your fund

104
Maturity benefit
Fund value is payable on survival of life insured till the end of policy term.
Policyholder also has the option to receive the maturity proceeds in lumpsum
or in instalments through Settlement Option
Death benefit
For entry age of Life Insured being 1 year or more, death benefit payable is the sum of:
Highest of:
 Fund Value; or
 Sum Assured less relevant Partial Withdrawals; or
 105% of total premiums paid
AND
Highest of:
 Top-up Fund Value; or
 Top-up Sum Assured; or
 105% of total Top-up Premiums paid
Most interesting charts with insights

105
 GSTRevenues DipSequentially Owing ToSubdued
Economic Activity
GST revenue collections for May stood at Rs. 1.02 Lakh crore vs 1.41
Lakh crore in April.

106
Insight: Revenue collections contracted by 28% on a sequential basis
due to the lockdown restrictions imposed in various states hindering
economic activity. The revenues remained above its 12-month
average of Rs. 98,318 cr. On a 2-year CAGR basis, the revenues
remained flat at 1.2%. Total collections for the same month in 2019
stood at Rs. 1 lakh cr and 2018 at Rs. 94,016 cr. For May-21, IGST
remained relatively strong at Rs. 53,199 cr (including Rs. 26,002 cr
collected on import of goods). CGST (Rs. 17,592 cr), and SGST (Rs.
22,653 cr) contracted by 36% (M-o-M) while Cess (Rs. 9,265 cr)
remained flat.
In addition, for the taxpayers with turnover above Rs. 5 crore return
filing dates were extended from May 20th to June 4th; for smaller
taxpayers with turnover less than Rs. 5 crore have time until the first
week of July to file the returns. Therefore, revenues are not
necessarily a like to like monthly comparison.
For more insights on Markets & Economy
10 Equity Investment Myths That You Must
Overcome To Invest In Best Stocks.
When you start your investment journey you will come across many popular myths about the
stock market. In this article we will discuss few such myths which you need to debunk before
you began making investment decisions. Read below to learn more about equity investment
myths.

107
Myth 1: You Need to Be Rich to Invest in
Equity Market
It is not required you to be rich to invest in stock market. You can just start investing at a young
age and build your wealth steadily. You can start your investments by buying a good stock with
minimum stock price. You can identify many such stocks in Indian markets and start investing
even with a minimum amount of Rs. 500. You don’t need loads of cash to start equity market
investments. To make big in stock market you need to maintain consistency in your investment
and began as early as possible.
Myth 2: You Need to Be A Market Expert to
Select Best Stocks for Investment
You don’t have to be a Warren Buffet to find best stocks to invest in. You don't need to be a
market expert to invest in the stock market. Even if you don’t have the expertise you can start
investing if you have enough knowledge about the stock market. With the basic knowledge you
can began your investment journey and learn your lessons along the way. Also, you will gain
enough knowledge once you start investing.
Myth 3: EquityMarket is only for Young
Investors
Another popular equity myth is that you need to be young when you invest in stock market.
From a financial planning outlook, it is recommended that the portfolio equity component
should be 100 minus your age. For example, if your age is 29 your equity exposure should be
100 - 29 = 71% of total portfolio. However, it is your wish to follow this logic and become an

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active or passive investor in the equity market. As you age you can decrease the exposure to
equities but its not necessary to stop investing in equities altogether.
Myth 4: Returns Matter More than Risk
You cannot trust one company and invest all your money in it. A leading company can go
bankrupt in future due to unforeseen events. You need to identify risks and control it to build
more wealth. You need to focus on risks and not always think about returns. Once you start
investing and handle the risks you learn more about trading which means you will earn better
returns.
Myth 5: A great company can be bought at
any price in equity investment portfolio
Its not necessary that you should buy a good company at any price. Its not necessary that a
good company’s stock price is always expensive. You need to evaluate if the stock price is fair.
You should always look for bargain sales when you invest in stock market.
Myth 6: Trading account or demat account by
bank are only safe option
Its not true that a trading account or demat account opened with a bank is safer as compared
to other available options. You need to focus on the brokerage charged when you open such
accounts with anyone. Brokerage charge can cause dent in your profits. As any demat account
is regulated by either NSDL or CDSL don’t worry about safety instead concentrate on the

Demat account by Dev sharma

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