Madhav Dhir holds degrees from Warwick Business School and Imperial College London. He previously turned around Lords Chloro Alkali Ltd, growing it to INR 250 Crore turnover in 5 years. He is now launching an e-commerce platform for Made-in-India products to support Indian businesses. The platform aims to be the market leader for Indian consumers and sellers by facilitating domestic manufacturing and local production. It operates on a business model where Indian manufacturers and sellers list products directly without intermediaries, allowing them to better serve Indian buyers.