Al Nunez Jr. from Cal Poly presented on various multimedia initiatives used by the admissions office to engage prospective students and parents. These included using QR codes to track tour attendees, a personalized "Parent VIP page" with student and parent profiles, a smartphone tour of campus available for download, live streaming tours online, a daily photo on social media, weekly video updates, and customized email campaigns. The goal was to provide a more interactive experience using multimedia tools.

1. qr codes, parent vip pages, and
other fun things we did…
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
com@calpoly.edu
the online version of this presentation with full multimedia can be found at
this url after July 15:
admissions.calpoly.edu/hobsonsu2012/funthingswedid.html

2. quick: where’s cal poly?
 (video to play) – www.calpoly.edu

3. let’s get to it
 qr codes
 parent vip page
 gps/smartphone tour
 web show
 picture of the day
 weekly updates
 e-mail message reconfiguration

4. qr codes
 the goal: tracking tour attendees
 the options: scanned codes (video to play)
 the solution: qr codes using an itouch

5. parent vip page
 (video to play)
 the letter
 information gathered
 parent bio/demo
 connection to student established
 parent comments - solicit feedback

6. gps/smartphone
 (video to play)
 admissions office checkout
 offers a variety of tours (colleges/housing)
 downloadable – iphones/androids

7. web show- live broadcast
 (video to play)
 grand avenue
 interactive experience
 posted to youtube

8. picture of the day
 (video to play)
 finally, a use for social media!
 take the picture on that day
 embrace the weird

9. weekly updates
 (video to play)
 inspired by web shorts that abound
 written that week, filmed that week
 personality!

10. e-mail message reconfiguration
 trailer and featurettes
 same formula, different message
 multi-use
 e-message
 video compilation for major
 thankyou video
 alumni recruitment

11. evaluations
www.eventmobi.com/HU2012
www.hobsonsuniversity.com/surveys
qr codes, parent vip pages, and other fun
things we did…
al nunez jr.
associate director of
multimedia communications
admissions, recruitment & financial aid
cal poly
com@calpoly.edu
the online version of this presentation can be found at this url after July 15:
admissions.calpoly.edu/hobsonsu2012/funthingswedid.html