The document outlines the goals and objectives of The Pleasure Project, which aims to reshape attitudes towards sexual health by emphasizing pleasure and empowerment in sexuality education. It discusses the organization's initiatives, partnerships with public health and sex industries, and the resulting awareness and engagement in safer sex practices, highlighted by positive feedback and increased interest in training since its inception. Additionally, the document emphasizes the need for ongoing research and funding to measure and enhance the impact of their efforts.

1. Building bridges between the sex world and public health putting the sexy into safer sex

2. Sexing up safer sex Organisational goal & objectives Ultimate goal: More people practice safer sex Ultimate objectives: Shift perception and practice of sexuality education and sexual health interventions: from bio-medical focus (disease/risk) >> to pleasure/health/empowerment Pleasure/desire = quality markers for sex ed/sexual health interventions worldwide, tailored to context/culture

3. We aim to please Our approach Building bridges, walking a thin line The Pleasure Project Sex and pleasure industry Public health practice Research & academia Public health/ development sector

4. Strange bedfellows S takeholders & communication methods Academia & public health decision/ policy makers Mass media & general public Sex/pleasure world Public health practitioners Work with porn film directors & actors Articles in erotic magazines (e.g. Forum) Sexual Freedom Coalition Nomination for Erotic Oscar Sexy tips online Lancet Reproductive Health Matters Development Royal Society of Medicine Literature review Workshops and trainings AIDS conferences Sexy condom demos Website Correspondence Washington Post Guardian The Times Sydney Morning Herald Cosmo etc Website Correspondence

5. The ins and outs Results chain analysis The Global Mapping of Pleasure Inputs unpaid time, money (£4,500), photo Research (£300), photo shoot (all volunteer), contacts/networking, publicity; conference abstracts Outputs publication; launch at AIDS conference -- speakers drawn from GM; postcards; banners; poster presentation Outcomes media coverage; blogs; more awareness of the work of practitioners profiled in the GM worldwide; 15,000+ downloads from web; email queries; enthusiastic feedback Impact plan to do impact assessment to determine impact on practitioners’ work and on support/funding/work of those profiled in the case studies

6. Was it good for you? Examples of general indicators Noticeable increase in attention to pleasure at AIDS conferences See Pleasure assessment of Mexico IAC (IDS website) Media attention ( Washington Post , DFID Insight Newsletter etc) Since 2004: More than 1,500 practitioners/decision makers exposed to pleasure training techniques and concepts Many more at conferences and through media Increasing requests for training, articles and workshops Email queries: 3-4/month

7. Was it good for you? Quantitative indicators: website www.thepleasureprojectorg usage statistics in 9 months (Aug 2008 – Apr 2009) 24,000+ unique visitors half spent 1+ min on site avg. 2,500 unique visitors/month spikes after conference appearances 89,000 page views visitors from 25 countries Most common file download: Global Mapping of Pleasure (15,000-18,000)

8. Was it good for you? Qualitative indicators General online survey + workshop evaluation (Share-Net) Respondents said they were: More comfortable talking about role of pleasure in sexual health/safe sex More knowledgeable about pleasure and safer sex/sexual health Better able to articulate issues related to pleasure and safer sex

9. From practitioners/educators/programmers “ … it helps us understand and come up with pragmatic solutions for safer sex.” “ I started to think more about how I can integrate fun and pleasure as a guiding principle when planning or discussing HIV education.” “ I've had positive feedback from taking a more fun/pleasure-focussed approach -- people have commented that making things fun makes it easier to talk about.” Was it good for you? Qualitative indicators: feedback

10. Practitioner (SE Asia) “ Saw Anne Philpott’s presentation at the 2004 HIV conference in Bangkok while I was giving HIV education and prevention instruction in an immigration detention centre (with detainees and immigration police officers). I was already trying out a variety of activities to break down negative associations with condoms … Her presentation … had a lasting effect and … helped me seriously address some of my own negative associations with condoms. I really needed to do this as a young gay western man working in and around Thailand.” Researcher – microbicides trials (UK) “ I think the value of the Pleasure Project for us rests … on how we write up and present this data. The visibility of the Pleasure Project at international conferences is particularly important in creating an environment where it is not only legitimate but actually “in vogue” to discuss disease prevention in terms of sexual pleasure.” Was it good for you? Qualitative indicators

11. Clear increase in awareness in public health/development sectors More receptive environment to discuss sexual pleasure in context of prevention Need for more research in wider cultures and contexts TPP needs more consistent and systematic measurement of impact and outcomes of our work (more funding would facilitate this process) Aim to distribute evaluations after every event/workshop/publication launch Other aims: Funding proposal for improved website functionality, including mail list sign up and other data capture Funding proposal for admin/communications hub Climax Conclusions

12. www.thepleasureproject.org