This document contains an agenda and presentations for an event on data protection and door drops. The agenda includes sessions on using data to understand door drops in the modern environment, media planning with door drops, creating impact with door drops, and a case study from Nuffield Health on their door drop experience. Presenters will discuss topics like what data tells us about door drop receptivity and effectiveness compared to other channels, how door drops can complement digital channels, and how data persuaded a marketing director to use door drops.
Got the message? Communication behaviour in GermanyRené C.G. Arnold
The ways we communicate change constantly. The fourth edition of our research brief on communication behaviour in Germany traces these changes and sheds light on the long-term evolution in usage patterns of communications services. So-called over-the-top (OTT) services play an increasingly important role as complementary means of communication next to traditional telecommunications services. This key result transpires from all our previous research briefs.
The present research brief differs from the previous ones as it gives rise to doubts about the infinite growth potential of WhatsApp, Instagram and similar services. With this in mind, the question of how to generate revenue from the existing users is more pressing than ever before if the providers of these services want to continue riding the wave of success. As part of their strategy, some providers may consider making their individual services interoperable in order to increase the number of addressable consumers even further. In this research brief we explore these questions and investigate how German consumers may react to some of the potential strategies to make OTT services profitable in the near future.
To this end, we conducted a representative survey of 3,184 consumers living in Germany.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
Subscribers Demand New Communication Methods from CSPsBrian Metzger
We are witnessing a dramatic shift in the balance of power between communications service providers (CSPs) and their subscribers. Today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere and on any device. This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their CSP.
Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Got the message? Communication behaviour in GermanyRené C.G. Arnold
The ways we communicate change constantly. The fourth edition of our research brief on communication behaviour in Germany traces these changes and sheds light on the long-term evolution in usage patterns of communications services. So-called over-the-top (OTT) services play an increasingly important role as complementary means of communication next to traditional telecommunications services. This key result transpires from all our previous research briefs.
The present research brief differs from the previous ones as it gives rise to doubts about the infinite growth potential of WhatsApp, Instagram and similar services. With this in mind, the question of how to generate revenue from the existing users is more pressing than ever before if the providers of these services want to continue riding the wave of success. As part of their strategy, some providers may consider making their individual services interoperable in order to increase the number of addressable consumers even further. In this research brief we explore these questions and investigate how German consumers may react to some of the potential strategies to make OTT services profitable in the near future.
To this end, we conducted a representative survey of 3,184 consumers living in Germany.
OTT Services and Consumers' Communication Behaviour in GermanyRené C.G. Arnold
Mobile Messenger Apps and innovative telephony services are changing consumers’ communication behaviour fundamentally. They offer significantly more functionalities to consumers. They can send text, picture and video messages to others or share them with a group of their contacts. For consumers switching to OTT communication services is like the switch from type-writer to PC. They will use WhatsApp and other services for texting, but what really attracts them is the wealth of possibilities beyond.
Subscribers Demand New Communication Methods from CSPsBrian Metzger
We are witnessing a dramatic shift in the balance of power between communications service providers (CSPs) and their subscribers. Today’s empowered subscribers expect self-directed, on-demand, two-way engagement anywhere and on any device. This research paper examines the changing attitudes of subscribers and the ways they prefer to communicate with their CSP.
Social Media is one of the key channels to reach consumers and the possibilities of tracking and analyzing certain actions throughout such media is simply infinite. Marketers should use and incorporate Social Media Analytics more into their overall market plan. Media monitoring platforms such as Newspoint accurately gather and present data from all the different media sources into one interface.
The Real World is Posterscope's monthly market update, containing latest industry news, key facts and figures and some really cool out-of-home campaigns.
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Reinventing B2B Publishing is a white paper looking at the challenges of adapting to a digital environment.
This white paper argues that B2B publishers will have to frequently reinvent their business models in the face of a still evolving digital landscape.
It calls for publishers to collaborate with other disciplines to drive new revenues and to tailor their products to the specific markets they serve. It also has a number of mini-case studies of B2B publishers already succeeding in the digital space.
Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry.
This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. It also includes a thoughtpiece on how Behavioural Economics can be applied to planning OOH, based around the key principles which emerged from the Behavioural Economics research and development commissioned by the IPA. In addition, it covers mobile insights looking at how research for Lenovo proves the value of optimising OOH campaigns using mData, insight tools Crimson Hexagon and IPA Touchpoint 6 as well as the latest research from our media owner partners.
Author and Download:
http://blog.resonateinsights.com/white-paper-motivations-in-the-marketing-mix/
What’s the difference between a consumer and a customer? Motivation.
Please, download document from original source. Document here for study purposes and personal use.
Via our platform providers @ Hubspot.
The Marketing Data Box gives you more than the latest marketing facts. You get graphic info and in-depth analysis we want you to share.
Location - The growing importance for marketers - presented by PosterscopePosterscope
Location, and especially consumer location data, is becoming increasingly important for the marketing industry to connect with audiences and build brand recognition. Location’s role in marketing planning has been augmented by advances in
technology, infrastructure increases and new data sources.
Following qualitative and quantitative research into location’s evolving role, Posterscope published this report to share the audience targeting opportunities behavioural insight creates for business.
Reinventing B2B Publishing is a white paper looking at the challenges of adapting to a digital environment.
This white paper argues that B2B publishers will have to frequently reinvent their business models in the face of a still evolving digital landscape.
It calls for publishers to collaborate with other disciplines to drive new revenues and to tailor their products to the specific markets they serve. It also has a number of mini-case studies of B2B publishers already succeeding in the digital space.
Media Digest is Posterscope’s bi-annual update of the latest research and insight relevant to the OOH industry.
This latest edition features a broad economic outlook and highlights from the Bellwether review which shows marketing budgets reached their third highest level in the survey’s history. It also includes a thoughtpiece on how Behavioural Economics can be applied to planning OOH, based around the key principles which emerged from the Behavioural Economics research and development commissioned by the IPA. In addition, it covers mobile insights looking at how research for Lenovo proves the value of optimising OOH campaigns using mData, insight tools Crimson Hexagon and IPA Touchpoint 6 as well as the latest research from our media owner partners.
3 Tips To Make Infographics Informative & CreativeUBM (Technology)
Infographics are an important part of your marketing mix. In fact, they are the fastest growing content marketing tactic for the second year in a row! These are 3 tips to putting infographics to work.
Segments, by their very nature contain groups of individuals who are similar in some ways but, inevitably, different in others.
Descriptors describe general characteristics of the group designed to help targeting but tend to hide many significant differences.
Segment Intelligence provides the ability to understand the up to date composition of segments based on accurate and robust data.
Has Mobile Marketing reached the point where the novelty has worn off and irritation is taking over?
Those marketers who have been around a while will remember when personalisation and laser printing revolutionised the direct mail business. These ‘old gits’ of the marketing world may be forgiven for seeing a parallel with modern digital marketing.
Los números más importantes del 2015 y las tendencias que hay que monitorear en el 2016
The numbers that mattered in 2015 and the trends to watch in 2016
Source: GlobalWebIndex
Digital 2023 Global Overview Report (Summary Version) (January 2023) v02DataReportal
All the latest stats, insights, and trends you need to make sense of how the world uses the internet, mobile devices, social media, and ecommerce in January 2023. For more reports, including the latest global trends and in-depth local data for more than 240 countries and territories around the world, visit https://datareportal.com
As SVP, Strategic Insights, prepared and presented this thought leadership to clients and at an Experian Marketing Summit. Thanks to all the great work by Alex Rosten, Katie Rosman, and the rest of the Demand Insights team.
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly.
In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning.
VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us.
http://www.ict-books.com/books/inspiration-trends
Deloitte UK / Facebook : a people based telecom business - breathing new lif...yann le gigan
A people-based telecom business : Breathing new life into segmentation strategies
Deloitte UK / Facebook - March 2015
http://www2.deloitte.com/content/dam/Deloitte/uk/Documents/technology-media-telecommunications/deloitte-uk-a%20people-based-telecom-business%20-%20Breathing-new-life-into-segmentation-strategies.pdf
Deloitte and Facebook team up to dissect reams of data, and then tell us that they have found out that "....young mums upload more pics after having their kids..."
His heart beat increases, his collar suddenly feels uncomfortably tight and hot, he glances around quickly. Why? He’s making a very important purchasing decision. And the retailer is closely watching his every move.
Is old the new new in marketing communication?Steve Abbott
With all the focus on digital have some more traditional channels become ‘novel’?
Using trend data from The British Consumer Index this brief presentation shows how consumers are reacting to marketers tending to focus more on digital.
Similar to Putting the fizz back into door drops - 14 November (20)
Recruiting in the Digital Age: A Social Media MasterclassLuanWise
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
Putting the fizz back into door drops - 14 November
1. Data protection 2013
Putting the fizz back into
door drops
Friday 8 February
Thursday 14 November 2013, DMA House
#dmadoordrops
#dmadata
Sponsored by Supported by
2. Agenda
8.30am – Registration and breakfast
9.00am – Welcome
Mark Young, Chief Executive, The Leaflet Company
9.15am – Door drop in the modern communication environment; what does data tell us
Tim Drye, Managing Director, DataTalk
9.35am – Media mutation and the psychological sell
Mark Palmer, Founder, Maverick Planet
9.55am – Holistic media planning
Samir Patel, Associate Director, Carat Manchester
10.15am – Refreshment break
10.25am – Creating impact on the doormat
Chris Arnold, Founder, Creative Orchestra
10.45am – Nuffield Health – Our door drop experience
Rachel Warren, Marketing Director – Consumer Wellbeing, Nuffield Health
11.05am – Closing comments
Mark Young, Chief Executive, The Leaflet Company
11.10am – Close
7. THE ONLY SOURCE OF UP TO DATE, TREND DATA
COVERING:
COMMUNICATION CHANNEL RECEPTIVITY
COMMUNICATION CHANNEL RESPONSIVITY
INFLUENCE TO PURCHASE
INTENTION TO PURCHASE
FINANCIAL OPTIMISM
All set against a comprehensive range of demographics and geodemographics.
8. SOME FACTS ABOUT DOOR DROPS
Recall, Acceptability and Influence compared to other channels
9. High levels
of Impact:
“The mantelpiece
effect”
Door Drops are
recalled by more
people than any
other channel.
11. Highly Influential
“paid for” media
In terms of
‘Influence’ offers
through the door
resonate with more
people than any
other method of
delivery.
12. It Compliments
Digital
The rise in email can
clearly be seen, as can
the plateau which tends
to happen when a
channel becomes more
established.
This is particularly true of
channels that are,
initially, novel then suffer
from over use.
The trend line shows the
projected trend over the
next 4 quarters.
13. It’s Comparable
to Warm Direct
In contrast to email, direct
mail (both ‘warm’ and
‘cold’) are more mature.
Interestingly, Door Drops
are not suffering from the
lack of ‘personalisation’
that cold male seems to be
experiencing.
Again the trend over the
next 4 quarters seems to
suggest that ‘physical’
mediums may actually be
benefiting from the
saturation, or
indiscriminate use, of
digital.
15. Long term
viability
The contrast between
Door Drops and Internet
ads can clearly bee seen.
The rise in internet ads
mirroring a decline in door
drops up to a point when
they became more mature.
Mobile is showing the
classic sign of a new
channel reaching the point
where it ceases to be novel
and becomes irritating.
Looking more closely……
16. Looking More Closely at
Mobile
•
•
•
•
Receptivity of mobile was on
the rise until about a year ago
The number of people in
Receipt of Mobile Marketing
has trebled since 2008.
The drop is even more
marked when viewed against
the people who recall
receiving Mobile Marketing
More worrying is the fact that
it is the younger end that
seem to be becoming less
enamoured with mobile.
17. Case study:
How the use of data
persuaded a reluctant
Marketing Director to use door
drops as opposed to the ‘more
modern’ digital channels...
… it delivered a 150+% uplift
25. A DATA RESERVOIR FOR MARKETERS,
REFRESHED EVERY MONTH.
Every month BCI talks to consumers to understand their world.
•
•
•
•
•
How they like to be communicated with
Who they want to communicate with them
What influences them to buy
What they are likely to buy
Their Financial Optimism
All against a background of detailed facts about their world.
Plus
11 different geodemographic segmentations such as ; Acorn, Cameo,
Censation, Mosaic, Personicx , P2 and OAC.
28. THE ONLY SOURCE OF DATA COVERING
WHO:
RECEIVES
HAS RESPONDED TO
WILL RESPOND TO
AND FIND IT ACCEPTABLE TO RECEIVE
DOOR DROPS
COMPARED TO 22 OTHER CHANNELS
29. Media mutation and the
psychological sell
Mark Palmer, Founder, Maverick Planet
NOT AVAILABLE
#dmadoordrop
30. Holistic media planning
Samir Patel, Associate Director, Carat
Manchester
http://www.slideshare.net/SarahWright/sam
ir-patel-dma-putting-the-fizz-back-intodoor-drops
#dmadoordrop
82. “The intuitive mind is a
sacred gift and the rational
mind is a faithful servant.
We have created a society
that honors the servant and
has forgotten the gift.”
Einstein
88. “Despite my 30 years of research
into the feminine soul
I have not been able to answer the great question
that has never been answered.
Sigmund Freud
89. “Despite my 30 years of research
into the feminine soul
I have not been able to answer the great question
that has never been answered.
What does a woman want?”
Sigmund Freud
92. 86% of marketers
think both
brands & agencies
DON’T
understand female
consumers
Marketing Week: Are advertisers turning off men and women? Aug 2012
111. Push the boundaries.
“If it wasn’t for those that used imagination, had the balls to defy the conventional
and take risks, we’d still be living in caves.”
121. Background
• Started in customer insight
and moved into marketing
• Undertook Econometrics
project at Somerfield to
understand media efficiency
• Responsible for delivering
over 2.5bn Door Drop items
during career so far!
125. Challenges at Nuffield
•
•
•
•
•
•
Brand awareness was low
Brand consideration was non existent
Pressure to hit lead generation targets
Trying to run 65 local marketing campaigns from one team
Fiercely competitive market
Major challenge to improve brand AND increase footfall on a
small budget
• Budget was being spent on radio, Regional Press (Metro etc)
and Outdoor media
126. Testing Door Drop
• Econometric modelling identified activity that was not
effective (radio, press)
• Decision was taken to test Door Drop owing to its ability to
target very specific areas – for Nuffield this is key as we don’t
have national coverage
• Results of the first test were beyond our expectation - 1000’s
of leads generated
• Very positive feedback from internal stakeholders and Club
Managers
• But…. we needed to improve efficiency even further
127. Nuffield joiner & enquiry data
TLC used site name and customer postcode
132. Implementation
Royal Mail:
Newshare:
•The domain of the DR advertiser •Delivered with Freesheet
newspapers.
• Currently maximum of 6 items
all non-competing. 52 weeks a
•The domain of the retailer.
year.
•No limit on no of items / no non•Strong standout
competing rule.
•Can employ Round Level
targeting for DR clients.
• Reduced coverage
Team:
•Independent team delivery
•Predominantly used by Retail or
FMCG.
•Very short leadtimes / can offer
Solus service
133. High Interest
Prompted recall 73% for grocery and retailers
Cut through can be achieved via newshare and team
Royal Mail needed for coverage
135. The Outcome
• Accurate bespoke catchments for every club – minimal
wastage
• Helpful for other media
• Effective planning has achieved effective results…..
136. Results to date
• Media budget reduced by
25%
• Improved brand awareness by
5%
• Brand consideration has
doubled
• Lead generation 27%
turnaround
137. Frustratations
•
•
•
•
•
Door Drop is a client led medium
Have to challenge media agencies to consider it
Media recommendations typically prioritise TV, radio, press and outdoor
Door Drop is rarely considered or recommended
But….in an ever changing media landscape, it remains as intrustive as
ever!