The document discusses how Hadoop can be used in enterprises by providing untethered access to large amounts of raw data for data scientists. It outlines different user needs that Hadoop can address, including data artists, business analysts, and business consumers. The document also presents Teradata's approach to helping Hadoop succeed in enterprises by providing products, services, and support around big data analytics, data integration, and simplifying Hadoop use.

1. PUTTING HADOOP TO WORK
IN THE ENTERPRISE
Scott Gnau
President, Teradata Labs

2. MISSION CRITICAL PROCESS AND APPLICATIONS

3. DATA INSIGHT ACTION

5. DATA HAS CHANGED THE WORLD
HADOOP CHANGES THE WAY WE SEE DATA

6. Enabled Data Scientist to have untethered
access to new levels of raw granular data
with programmatic flexibility at scale
DATA SCIENTIST

7. POWERED BY
APACHE
OPEN SOURCE
HADOOP WORLD
PROPRIETARY/OPEN VALUE ADD FORK

8. INTERNET
EXTERNAL WEB SERVICES INTERNAL WEB SERVICES
ENTERPRISE USERS
OLTP2 ERP
Rules
Engine
Event
Processing
Scanner, Sensor
Social Media, etc.
HADOOP
BIG DATA INTEGRATION
PREPROCESSING
INTRANET
OLTP
Appn
ERP
System
Data
Collection App
DSS
AppA
IDW
AppB
IDW
AppC
QR
BATCH
STREAMING
DATA INTEGRATION SUBSYSTEMS
BUSINESS AUTOMATION SUBSYSTEMS
TRANSACTION & BOOKKEEPING SUBSYSTEMS
ESB
ANALYTIC & DECISION MAKING SUBSYSTEMS
DISCOVERY
ZONE
INTEGRATED
DATA WAREHOUSE
B/R L B/R

9. COST PROCESSING PERSISTENCE USERS &
APPLICATIONS
TRADEOFFS
Accelerating requirements drive best of breed solutions
TECHNOLOGY PEOPLE

10. DATA ARTIST
Quantitative | Creative | Entrepreneurial
Analytical/programmatic flexibility and
expressiveness, access to raw data, scale
NEEDS

11. BUSINESS ANALYST
NEEDS
Access to cleansed data, visual analytical
tools, fast & interactive analytics
Non-programmers | Analytical | Communicators

12. BUSINESS CONSUMER
NEEDS
Speed to insights, simplicity, integrated data
Impatient | Just the Facts | Operationally Focused

13. DATA
ARTIST
BUSINESS
CONSUMER
BUSINESS
ANALYSTS
TECHNOLOGY MAP
HADOOP DISCOVERY
ZONE
DATA
WAREHOUSE

14. HADOOP
TECHNOLOGY MAP
DATA
ARTIST
BUSINESS
CONSUMER
BUSINESS
ANALYSTS
DISCOVERY
ZONE
DATA
WAREHOUSE
BRINGING THESE TECHNOLOGIES TOGETHER
CREATES VALUE

15. SKILLSETS
ENTERPRISE ARCHITECTURE
BIG DATA ANALYTICS
DATA TRANSFORMATION
SECURITY
VISUALIZATION
STRATEGIC PLANNI
DATABASE ADMINISTRATION
BUSINESS INTELLIGENCE
STATISTICS
HADOOP ADMINISTRATION
HADOOP MANAGEMENT
HADOOP DEPLOYMENT
SYSTEM ADMINISTRATION
BUSINESS ASSESSMENT
ESTABLISH COMPETENCY CENTERDATA CLEANSING
ENTERPRISE DATA INTEGRATION
HADOOP DEVELOPMEN

16. TERADATA IS INVESTING TO HARMONIZE HADOOP
ENTERPRISE ARCHITECTURE
BIG DATA ANALYTICS
DATA TRANSFORMATION
SECURITY
VISUALIZATION
STRATEGIC PLANNI
DATABASE ADMINISTRATION
BUSINESS INTELLIGENCE
STATISTICS
HADOOP ADMINISTRATION
HADOOP MANAGEMENT
HADOOP DEPLOYMENT
SYSTEM ADMINISTRATION
BUSINESS ASSESSMENT
ESTABLISH COMPETENCY CENTERDATA CLEANSING
ENTERPRISE DATA INTEGRATION
HADOOP DEVELOPMEN

17. PRODUCTS
SERVICES
SUPPORT
COMPLETE MENU TO ENSURE SUCCESS

18. INVESTING TO HELP HADOOP
SUCCEED IN THE ENTERPRISE
COMMODITY OFFERING
FOR HADOOPSQL-H
VIEWPOINTSMART LOADER
FREE
SOFTWARE

19. PREMIUM PRODUCTS
Big data analytics and storage
in an integrated package.
Enterprise-ready Hadoop with
single vendor support.
TERADATA ASTER BIG
ANALYTICS APPLIANCE
TERADATA APPLIANCE
FOR HADOOP
SOFTWARE to simplify Hadoop. SOFTWARE to simplify Hadoop.

20. EXPANDING THE ECOSYSTEM

21. Hadoop can not be an island.
It must integrate with
ENTERPRISE DATA ARCHITECTURE.
VALUE

22. Technology Ecosystem drives “value”.
VALUE