HP predicts that by 2020, 40% of all data ever collected by the human kind will have been generated by sensors. But if you can't use the data, if you can search and discover it; and if you can't make it machine-readable, then the investment into intelligent sensor networks will be unused. In this presentation, I discuss different cases of data integration and discovery, and how to turn this data into usable/readable information both for humans and machines, thus allowing data professionals, executives and data vendors all do what they do best, leaving data integration and discovery to professionals.