Transamerica is an insurance company with two business units focused on investments/retirement and life/protection. They have a rich data environment across systems but lack an enterprise view. Their POC used Cloudera, Informatica, and Datameer on a 10 node Hadoop cluster to integrate data from various sources, perform data quality/cleansing, create customer profiles, and run analytics/visualizations to power use cases like prospect scoring. Key lessons included investing in a POC, partnering with vendors, establishing governance over managed/curated data, and aligning with larger strategies.