2. Jenni Smith
CEO
Purple Unicorn
Leading Peers Master Class • Feb 21, 2024 • Slide 2
○ HR & Talent professional since 1996, beginning with
my first Recruiting role at Kelly Services. Relocated to
NYC with Kelly, hired by client, moved into HR at Altria
Corporate Services.
○ Returned to Talent in the tech space upon relocation
back to Florida. Grew career over the past 29 years,
eventually becoming Executive Talent Leader for
Amazon/AWS Global Customer Support.
3. Jenni Smith
CEO
Purple Unicorn
Leading Peers Master Class • Feb 21, 2024 • Slide 3
○ June 2021, transitioned to HR/Talent/Coaching
Consulting, which launched Purple Unicorn
Talent Support & Career Coaching Partnerships.
Company leaders include Conor Boland, Chief Talent
Officer, Matt Harris, Leading Peers Advisory Member,
Purple Unicorn CMO, and CEO of Market your Corp,
and Daniela Pinto, Leader of UNIt in a Box.
- Unit in a Box: Immersive support and partnership
with companies of all sizes from Uber to Magic
Bubbles Florida to elevate recruiting, talent
development, employee engagement & morale,
performance management, and overall ‘people
oversight’ so the CEO, can CEO!
4. Conor Boland
CTO
Purple Unicorn
Leading Peers Master Class • Feb 21, 2024 • Slide 4
○ Began career in Talent as an Agency Recruiter in 2013.
Transitioned to corporate recruiting, joining
Microsoft, in early 2015.
○ After 1.5+ years at Microsoft, I’ve had impactful,
advancing roles in Recruiting and Executive Client
Leadership at companies like Hitachi, Amazon, Chewy,
and Ford. While at Amazon, solely led all talent and
recruitment management for first AWS building in
Portland, Oregon.
5. Conor Boland
CTO
Purple Unicorn
Leading Peers Master Class • Feb 21, 2024 • Slide 5
○ Created and led the Hiring Assessment process for
Amazon Web Services Technical Talent, worldwide.
○ Most recently, part of Ford Motor Company’s
Executive Talent team, partnering with Ford, Model e,
CEO and SLT to drive Executive Talent Development &
Attraction.
○ Certified DISC Assessment Coaching Expert driving
informed decisions, reduced turnover, and the
creation of high-performing teams that yield
organizational success for small/medium sized
companies and corporate leaders.
6. What are the benefits to using an Assessment?
Leading Peers Master Class • Feb 21, 2024 • Slide 6
○ Objective Evaluation
○ Predictive Validity
○ Cost & Time Savings
○ Attrition Reduction
○ Candidate Experience
○ Organizational Goals
○ Data-Driven Decision Making
○ Team Building & Morale
7. The DISC
Assessment
Leading Peers Master Class • Feb 21, 2024 • Slide 7
What is it?
The DISC assesses individual behavioral styles, values,
and motivators across both professional and personal
settings. Those who understand their own or another’s
natural behavioral preferences are far more likely to
pursue the right opportunities, in the right way, at the
right time, and get the results they desire.
8. The DISC
Assessment
Leading Peers Master Class • Feb 21, 2024 • Slide 8
What does DISC stand for?
Decisive – your preference for problem solving and
getting results
Interactive – your preference for interacting with
others and showing emotion
Stability – your preference for pacing, persistence
and steadiness
Cautious – your preference for procedures,
standards and protocols
9. Motivators are
EVERYTHING
Leading Peers Master Class • Feb 21, 2024 • Slide 9
Seven dimensions of motivation:
Aesthetic – a drive for balance, harmony, and form
Economic – a drive for economic or practical returns
Individualistic – a drive to stand out as independent and unique
Political – a drive to be in control or have influence
Altruist – a drive for humanitarian efforts or to help others altruistically
Regulatory – a drive to establish order, routine, and structure
Theoretical – a drive for knowledge, learning, and understanding
10. THE HOW:
Can DISC Improve Company Culture?
Leading Peers Master Class • Feb 21, 2024 • Slide 10
1. Showcases ideal ways for teammates to communicate and learn
2. Uses a common, observable language to assess. There is no
right/wrong or good/bad
3. Identifies areas for predictable conflict and individual blind spots
4. Provides insights into one’s ideal job profile and company culture
5. Scalable results for individual development, advancement, and
growth planning
11. Frequently Asked Questions
Leading Peers Master Class • Feb 21, 2024 • Slide 11
o How much does the DISC assesment cost?
- $75 per person if strictly leveraging the assessment,and reviewing results
independently
- $150 per person, for the DISC Assessment + immersive results review by
certified DISC owner and expert
- Prices for group sessions of 3+ are reduced based on attendee number
o How long does the DISC assesment take to complete?
Approximately 10 minutes. There are NO wrong answers.
12. Frequently Asked Questions
Leading Peers Master Class • Feb 21, 2024 • Slide 12
o What can be expected in the follow up review session?
Our results review process is an immersive discussion providing self-awareness around
individual motivators, preferred communication style, and strategies to ‘meet others
where they are’. It’s a superior style indicator and provides a window into the culture
where an individual will thrive. These are conducted 1/1, 2/1 (including direct leader),
or in a group setting, either in-person or virtually. (60 Minutes)
o When should a company use a DISC assesment?
The DISC assessment can be used in a variety of professional scenarios to include team
building exercises, leadership retreats, newly hired team members, or newly
constructed organizations (internal or cross-functional).
13. Leading Peers Master Class • Feb 21, 2024 • Slide 9
This Leading Peers Master Class was led by
Jenni Smith
JLSmith@innerpurpleunicorn.com
(561) 459-9520
Contact information
Jenni Smith: JLSmith@innerpurpleunicorn.com
Conor Boland: cboland@innerpurpleunicorn.com
Daniela Pinto: dpinto@innerpurpleunicorn.com
