Purple Case, led by Jérôme Dewavrin, offers strategy consulting services focusing on digital expertise across various areas including business planning, online traffic audits, and organizational transformation. They provide mentorship for C-level executives and specialize in market assessment, value proposition design, and go-to-market strategies. Dewavrin brings over 12 years of consulting experience and has a strong entrepreneurship background, notably in digital sectors and private equity.

1. Startup founders at your service
Jérôme Dewavrin
+33(0)6 13 17 44 82
• Web entrepreneurs with consulting background
• We provide strategy consulting services with 5 areas of digital expertise
• A network of very diversified profiles available « on demand » for your projects
Purple Case SAS - 121 rue d’aboukir, 75002 PARIS

2. Seminars and mentorship for C-level executives on
startup innovation, growth hacking tools, lean startup,
and MVP / product-market fit research, to implement
cultural change
Startup founders with 5 areas of expertise
2
5.
Organization
4. Board
coaching /
Culture
1. Digital
due
diligence
2. Online
traffic
audit
3.
Business
planning
Assessment of an investment
opportunity in terms of risks,
growth potential and expected
cash output/ future valuation
Data driven business planning:
web-marketing current/target
expenses and optimization, total
cost of IT, content creation cost
assessment, headcounts evolution
/ re-allocation
Organization chart,
transformation project planning /
PMO (preparation of executive
committees, boards, etc.), digital
process redesign (RACI, flow
charts, etc.), digital growth
monitoring dashboards
implementation
Critical analysis of existing online
traffic acquisition channels,
benchmark vs. competition and
industry standards / best practices,
customer online journey audit, traffic
leaks, gap analysis
1 2
3
4
4

3. Digital market / opportunity assessment
Examples of deliverables and tools
3
Market sizing : Definition of
addressable market and
Segmentation : clustering of
customer bases, mapping and
prioritization ofmarket segments
Benchmark –
internal/external SWOT
and best practices
Marketshare analysis:
compilation of market data
and competitive positioning
Value proposition design
workshop animation
(brown paper, brainstorm)
All deliverables have been neutralized
Business plans for digital
products and organizations
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levier 3 (nouveaux détaillants et
canaux)
levier 2 (leads)
levier 2 (nouveaux produits)
levier 1 (nouveaux vendeurs)
CAS modèle actuel
CAS TOTAL modèle cible
Product positioning:
• competition mapping
• value proposition roadmap
• key differenciation factors
• client budgets, willingness to pay
• price modeling
Market assessment Value proposition (re)design

4. Online traffic audit
Examples of deliverables and tools
4
Online journey audit
Customer satisfaction dashboard
Digital dashboards/ KPIs
Funnel marketing
analysis, leakage points
All deliverables have been neutralized
Trafic audit: chanel
mix quality,
performance by
channel
Customer lifecycle mapping
Purchasing behavior: study
of purchasing criteria by
segment
Customer segment / personas
definition: Decision drivers,
likes/dislikes, socio-demographic
profile, expectations and
positioning to adopt
Digital cost breakdown analysis

5. Digital organization
Examples of deliverables and tools
5
Go-to-market acceleration
project organization
Definition of omnichannel
strategy
All deliverables have been neutralized
Culture and change
management plan
Definition of digital
governance
Roadmap of digital transformation
Digital marketing
project
Customer churn quantitative
and qualitative analysis

6. Jérôme Dewavrin, owner
6
Jérôme Dewavrin
36 years old
12 years of professional experience
Consulting experience
 Since 2013: Purple Case, strategy consultant
 2011-2013 : BearingPoint, strategy and transformation consultant
 2007-2010 : CSC Peat Marwick, strategy and transformation consultant
Entrepreneurship experience
 2015-2019 :Village Map, founder & CEO
- Export of french brands through international marketplaces
- Raised ~€1m funding with Galeries Lafayette, business angels and public/private funds
 Startup mentor for the INSEAD entrepreneurship bootcamp
Academic background
INSEAD – full-time MBA (2015)
ESSEC /Télécom ParisTech – MS in Digital (2006)
Master in Marketing management – ISTEC (2004)
Industry expertise
 Internet B2C
 Private Equity
 Distribution
 Transports /Tourism
 Telecoms
 Sport
Functional expertise
 Due Diligence
 Webmarketing
 Digital transformation
 Organisation
 PMO
 Gouvernance
Extract of recent assigments
 Due diligence: for investment funds, focusing on the digital strategy of acquisition targets, including: competitive analysis, digital business plan, traffic audit and
digital strategy benchmark. Selected investment/acquisition targets:
 A CRM software editor
 A digital marketing startup (Martech)
 A B2B marketplace in the FoodTech
 A real estate startup
 Digital strategy for a sport league: web strategy audit: traffic sources, performance audit of acquisition channels, organizational audit, business plan for the
digital activities, competition benchmark, operational recommendations
 Go-to-market strategy and organization for B2B offers of a telecom operator, in Ethiopia: organization diagnosis, gap analysis, coaching of the management,
definition of sales support tools, redesign of the go-to-market governance process

7. Talk to you soon!
7
Jérôme Dewavrin
+33(0)6 13 17 44 82
Jerome.dewavrin@purplecase.fr