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MEC INNOVFEST 2016@
KEY TAKEAWAYS & TRENDS
INNOVFESTUNBOUND is the anchor event of Smart
Nation Innovations; a week-long series of events that
showcasesAsia’s most i...
MEC was a key partner of INNOVFEST UNBOUND and
held an innovation workshop with the theme “Bets on
the future.”
The discus...
THE 5 TAKEAWAYS
Singapore has the vision to become a globalfinancial center
and to support this, has created a “regulatory sandbox” for
Fi...
Radiius has developed a "card
aggregation device" called
Quadrus. Users can save
multiple credit cards on the
device and l...
In 2004, an autonomous Hummer was challenged to travel in a
straight line across an empty desert with no obstaclesin its
p...
SCOT (Shared Computer Operated
Transport) is a collaborativeproject
between SMART and theNational
University of Singapore ...
Innovation requires a nimble approach and start-ups are better
placed to harness technologyand innovate on business
models...
NextUser enables marketers to
map and respond to thefull
customer journey across any
marketing channel.
Their solutioncomb...
Internet ofThings (IoT)has transformed how we interact with
theworld around us. As our physical world communicates more
wi...
Building smart urban farms with
sensors, IoT technologyand
dataanalytics to improve the
farm management process and
crop y...
Virtual Realityis thefuture of truly immersive storytelling.
It has unleashed a new wave of creativity, which agencies and...
Hiverlab is a pioneering creative
studio based in Singapore,
specializing in creating and
distributing high quality
360° v...
OVERHEARD @ #INNOVFESTUNBOUND2016
WE CAN'T BE SILICON
VALLEY BUT WE WANT
SINGAPORE TO BE THE
FIRST PLACE WHERE IDEAS
ROLL ...
THANK YOU
For questions, please contact
siddharth.surana@mecglobal.com
connie.chan@mecglobal.com
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5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016

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INNOVFEST UNBOUND is the anchor event of Smart Nation Innovations; a week-long series of events that showcases Asia’s most innovative developments in the media-tech sphere.
It is the place where brands connect with disruptive technologies and explore Asian opportunities.

INNOVFEST UNBOUND is a melting pot for start-ups, investors, brands, corporates and media who get the opportunity to connect with government agencies and leading researchers and forge new relationships, share knowledge and create business opportunities in Asia.

It attracted 6,300 attendees and more than 340+ innovation and startup exhibits.

Published in: Marketing
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5 KEY TAKEAWAY & TRENDS, INNOVFEST UNBOUND 2016

  1. 1. MEC INNOVFEST 2016@ KEY TAKEAWAYS & TRENDS
  2. 2. INNOVFESTUNBOUND is the anchor event of Smart Nation Innovations; a week-long series of events that showcasesAsia’s most innovative developments in the media-tech sphere. It is the place where brands connect with disruptive technologies and exploreAsian opportunities. INNOVFESTUNBOUND is a melting pot for start-ups, investors, brands, corporates and media who get the opportunity to connect with government agencies and leading researchers and forge new relationships, share knowledge and create business opportunities inAsia. It attracted 6,300 attendees and more than340+ innovation and startup exhibits. INNOVFEST UNBOUND 2016
  3. 3. MEC was a key partner of INNOVFEST UNBOUND and held an innovation workshop with the theme “Bets on the future.” The discussion centred around how new technologies are enabling deeper experiences, fueling creativity and their impact on marketing effectiveness. Venture capitalists, innovative marketing solution providers and start-ups were invited to showcase and pitch their solutions to our clients - with a focus on virtual reality, augmented reality, content and data-led products. MEC also hosted a panel discussion “UGC:What’s the next wave?“ in the media forum and was part of the panel “The evolution of advertising“ on the mainstage. MEC @ INNOVFEST UNBOUND 2016
  4. 4. THE 5 TAKEAWAYS
  5. 5. Singapore has the vision to become a globalfinancial center and to support this, has created a “regulatory sandbox” for Fintech companies to test and grow theirideas without having to apply for a licence or permit. This will give innovations a better chance to takeroot by reducing regulatory friction. The country will also become a smart buyer of technology.It has issued an open invitation to anyone who has an idea,a product or service which makes lives betterfor citizens, to come to Singapore and prove it, test it,prototype it and upscale it. If thesolution works, thegovernment will buyit. SINGAPORE ASTHE HUB FOR INNOVATION & FINTECH Innovation in a sandbox In the future - people will come to Singapore and they will say ‘I have seen the future, and it works!’ Vivian Balakrishnan, Ministerof Foreign Affairs, Singapore
  6. 6. Radiius has developed a "card aggregation device" called Quadrus. Users can save multiple credit cards on the device and later use any card of choice. It eliminates theneed to carry multiple credit cards. SPOTTED @ INNOVFEST UNBOUND Radiius HedgeSPA’spredictive investment analytics platform helps professional investors harness thepower of internet and massive computing to out- perform. HedgeSPA was mentioned by Forbes as an industry disruptor, recently tooka prize at DBS Fintech Challenge and won the Red Herring GlobalTop-100 Award. HedgeSPA
  7. 7. In 2004, an autonomous Hummer was challenged to travel in a straight line across an empty desert with no obstaclesin its path. It did not succeed. In 2015, aGoogle self-driving car, traversed San Francisco's Lombard Street, famed for its steep hairpin turns, went through city traffic, drove over theGoldenGateBridge and around LakeTahoe. Merging today’sAIwith roboticswill open up great possibilities for the future; one where roboticswill takea giant leap beyond automationand become capable ofdoing tasks in different environments on their own. If theInternet was thefirst wave of disruption, AI and roboticswillbe the next. ROBOTICS POWERED WITH ARTIFICIAL INTELLIEGENCE Roboticsof the future If you take the ability of AI and mix it into the hardware,what we are going to see is something phenomenally frightening. Peter Ho CEO, HopeTechnik
  8. 8. SCOT (Shared Computer Operated Transport) is a collaborativeproject between SMART and theNational University of Singapore (NUS), this driverless car aims to resolve the“first- and last-mile problem”, which is especially pertinent in view of Singapore’s ageing society. It also aims to help promote car- sharing as thedriverless car is able to resolve the‘rebalancing’ issue (i.e. getting thecar to the next car-sharing customer once the previous customer drops off the car) when cars are shared. SPOTTED @ INNOVFEST UNBOUND SMART-NUS DriverlessCar
  9. 9. Innovation requires a nimble approach and start-ups are better placed to harness technologyand innovate on business models.Theyare leading in this area because theyare not chained with legacy infrastructure or thesheer scale of large corporates. Engaging with start-ups is infusing a culture of experimentation and being nimble. Organisation are also creating a modelto replicate how start-ups behave and starting digital/start-up garages in-house. Corporates can also partner with theright start-ups and drive synergies that can have a domino effect of delivering real value to customers. TRANSFORMING BRANDS Creating a culture of innovation and experimentation In the process of our transformation to create the start-up mentality we’ve hired a number of really strong people from this space. DeLu Jackson CorporateVPof Global Digital Engagement, McDonald’s
  10. 10. NextUser enables marketers to map and respond to thefull customer journey across any marketing channel. Their solutioncombined with IBM Watson, delivers thenext level of personalisation for eCommerce & Retailcompanies based upon users behaviors, sentiments and transactions. SPOTTED @ INNOVFEST UNBOUND NextUser NeoReach is an influencer marketing solution that allows brands to run end-to-end influencer marketing campaigns. With NeoReach, marketers can search for influencers based on affinity to theiraudience, manage large-scale campaigns and track theirperformance. NeoReach The convenience of sending a message anytime and from anywhere has changed theway new generation mobilesavvy consumers interact and communicate. Winimy offers unique mobile customer relationshipsolutions for businesses to communicate and engage mobilesavvy consumers. Winimy
  11. 11. Internet ofThings (IoT)has transformed how we interact with theworld around us. As our physical world communicates more with our digitalidentity,new opportunities and horizons are emerging that can fundamentally change theway we live, communicate and analyse our own existence. When the ‘closed networks’ of todaygive-way to thecreation of an open network ofthings which the IoTcan connect to;we will see exponential innovation and witness thenirvana of the network effect. Over thenext 15 to 20 years, every aspect of how we live our dailylives is going to change. Embedded and distributed experience design will be a big part of our future and everything will have intelligence and thesmarts. IoT will change the world Anticipating humanbehaviour Internet of things will have deepanalytics and anticipate human behaviour. Paul Scanlan Huawei International
  12. 12. Building smart urban farms with sensors, IoT technologyand dataanalytics to improve the farm management process and crop yield. Internet ofThings based sensors measure temperature, light and moisture levels. This datais sent to a cloud-based platform for analysis, which reduces theneed for manual checks. SPOTTED @ INNOVFEST UNBOUND ARCHISEN Smart Home is a home system based on theInternet ofThings, home appliances, sensors and services connect through a network, with remote access to monitor and control. The solutionfocusses on Home Surveillance, HomeSecurity,TV Communication, HomeHealth and Home Energy. Huawei
  13. 13. Virtual Realityis thefuture of truly immersive storytelling. It has unleashed a new wave of creativity, which agencies and marketers need to learn - with theunderstanding that the perspective of someone watching from outsideis very different from theone inside. Most smartphones already have thepower for stereoscopicVR content and with the launch ofGoogle’sDaydreamVR Platform, we will see tremendous growth in thenumber of users engaged with virtual reality. Daydream will provide an affordableplatform for end users and as well as developers to build on. REALITY. VIRTUAL AND AUGMENTED Storytelling that transcends Make content compelling enough for people to consider forgoing convenience. Unknown, INNOVFEST UNBOUND 2016
  14. 14. Hiverlab is a pioneering creative studio based in Singapore, specializing in creating and distributing high quality 360° videos and interactive Virtual Realitycontent for commercial applications. Theyhave received funding from Asia CapitalAssets Management Pte. Ltd., and established partnerships with Samsung, Letv, and Huawei. SPOTTED @ INNOVFEST UNBOUND Hiverlab Blippar is a visual discovery app, using augmented realityand machine learning to bring the physical world to life through smartphones. Their platform lets marketers interact with consumers through everyday objectsto enhance brand communications and utilitywith interactive digitalexperiences. Blippar Virtual showroomplatform powered bythelatest Augmented Realitytechnology which can be easily integrated to any e-Commerce platform. LiveRoom is also a highly effective marketing toolforthe omnichannel retailers. LiveRoom
  15. 15. OVERHEARD @ #INNOVFESTUNBOUND2016 WE CAN'T BE SILICON VALLEY BUT WE WANT SINGAPORE TO BE THE FIRST PLACE WHERE IDEAS ROLL OUT ON THE STREET Vivian Balakrishnan MinisterforForeign Affairs,Singapore Mike Kriak COO/CFO, Mashable BIG DATA IS NOT GREAT UNLESS YOU CAN MAKE IT SMALL AND USEFUL TO PEOPLE Sam Baker SG Real Estate Exchange WHEN WE CAN FEEL THE MARKETING STRATEGY BEHIND AN AD, THAT'S WHEN IT IS CREEPY Zoe Lawrence Director, TNS Steve Leonard IDA, Singapore Robert LoCascio Founder&CEO, LivePerson PEOPLE WANT TO BE SURPRISED BY STORIES. SURFACING THAT CONTENT IS WHAT KEEPS US RELEVANT SMARTNATION’S BIGGEST CHALLENGE IS NOT TECH, IT IS CHANGING MINDSETS HUMAN INTERACTION DRIVES LOYALTYAND HIGHER LIFETIME VALUE IN CONNECTION WITH THE BRAND
  16. 16. THANK YOU For questions, please contact siddharth.surana@mecglobal.com connie.chan@mecglobal.com

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