Master the 3 basic steps of Cross Channel marketing and discover how powerful your marketing stack can be. The backbone of any powerful cross channel strategy is a unified data source. If you can establish that anything moving forward is possible.
Renin Technologies provides consulting, research, and technology services focused on measuring customer experience, satisfaction, happiness, and loyalty. Their goal is to help companies accelerate revenue growth from existing customers through building hyper-personalization AI solutions. Their services include measuring key customer happiness indicators, reporting on customer satisfaction through dashboards, building personalized segments through machine learning, and creating feedback loops between customer data and marketing campaigns.
This session is an exclusive opportunity to hear from Troy Kanter, one of the most prolific sales performance thought leaders today and Pete, Tenbound's client-consulting expert.
This interactive session will feature the TRUTHS your Sales Force should know and do something this year including:
B2B Buyer is Forcing Your Hand Whether You Like it or Not
Modern Selling Requires Modern Talents
Sales Technology (and AI) are Woefully Misguided
Sales Leadership is the Most Under-optimized Component to Growth
A digital channel strategy is needed for several reasons: 1) Without clear strategic goals for gaining new customers or building relationships online, a company will be directionless and not put enough resources towards or evaluate achievement of goals. 2) A company risks underestimating customer demand for online services and not understanding the online marketplace dynamics if it does not research this. 3) Competitors will gain more online market share if a company does not devote enough resources to digital marketing or takes an ad-hoc approach without clear strategies.
Office hours - What features to expect from Tars in Q1 2021Tars
A sneak peek of the features coming to Tars in Q1 2021
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you folks give feature requests at the end of the session!
Tars and Clio webinar: How law firms can use automation to turn prospects int...Tars
In this webinar, we’ll show you how you can…
Use chatbots to create automated customer service experiences
Create fast & consistent sales processes by automating back-end & low-value tasks
Improve sales outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent sales automation
How e-commerce businesses can increase marketing ROI through automationTars
This document discusses how businesses can optimize their pre-click and post-click experiences using automation. It describes how chatbots can be used to automate customer service conversations and capture leads in a cost-effective way. Chatbots provide customers with a conversational experience to get their questions answered before purchasing. The document also provides an example of an online retailer that used chatbots to automate 70% of their customer conversations and remained operational during a hurricane when their call center went down.
Renin Technologies provides consulting, research, and technology services focused on measuring customer experience, satisfaction, happiness, and loyalty. Their goal is to help companies accelerate revenue growth from existing customers through building hyper-personalization AI solutions. Their services include measuring key customer happiness indicators, reporting on customer satisfaction through dashboards, building personalized segments through machine learning, and creating feedback loops between customer data and marketing campaigns.
This session is an exclusive opportunity to hear from Troy Kanter, one of the most prolific sales performance thought leaders today and Pete, Tenbound's client-consulting expert.
This interactive session will feature the TRUTHS your Sales Force should know and do something this year including:
B2B Buyer is Forcing Your Hand Whether You Like it or Not
Modern Selling Requires Modern Talents
Sales Technology (and AI) are Woefully Misguided
Sales Leadership is the Most Under-optimized Component to Growth
A digital channel strategy is needed for several reasons: 1) Without clear strategic goals for gaining new customers or building relationships online, a company will be directionless and not put enough resources towards or evaluate achievement of goals. 2) A company risks underestimating customer demand for online services and not understanding the online marketplace dynamics if it does not research this. 3) Competitors will gain more online market share if a company does not devote enough resources to digital marketing or takes an ad-hoc approach without clear strategies.
Office hours - What features to expect from Tars in Q1 2021Tars
A sneak peek of the features coming to Tars in Q1 2021
Vinit from tech and Arnav from marketing are going to discuss all of the features that we are releasing on the TARS builder this Spring (including a sneak peek at a feature that we’re dropping next week) and as if that weren’t enough we’ll even let you folks give feature requests at the end of the session!
Tars and Clio webinar: How law firms can use automation to turn prospects int...Tars
In this webinar, we’ll show you how you can…
Use chatbots to create automated customer service experiences
Create fast & consistent sales processes by automating back-end & low-value tasks
Improve sales outcomes by automating follow-up sequences with prospects
Stay ahead of your competition with conversational landing pages & intelligent sales automation
How e-commerce businesses can increase marketing ROI through automationTars
This document discusses how businesses can optimize their pre-click and post-click experiences using automation. It describes how chatbots can be used to automate customer service conversations and capture leads in a cost-effective way. Chatbots provide customers with a conversational experience to get their questions answered before purchasing. The document also provides an example of an online retailer that used chatbots to automate 70% of their customer conversations and remained operational during a hurricane when their call center went down.
This document provides information about chatbots and personalization. It defines a chatbot as a computer program that simulates conversation to facilitate information exchange. Chatbots are described as more engaging, intuitive, fun, and mobile-optimized than forms. Personalization is explained as showing different messages to users based on their responses or characteristics. Various methods for implementing personalization are outlined, including basic branching, data referencing, and conditional jumping. Specific examples of personalized messaging are provided, such as greeting users by name and qualifying leads differently based on responses.
Digitalisation is the next big thing companies are investing in because when they don't, they will fall behind compared to their competition.
Most companies are buying multiple tools without even thinking if it can work together. This leaves the employees using different kind of tools in their daily activity. There are so many different tools that their manual work increases instead of their actual work.
In the world of digital transformation, demographic design is the future. Software should be build entirely for people without juggling in different tools. This is exactly what Freshworks is about, we build software for the people.
Read in this document how your employees can work with easy to use software, working in one environment.
Reach out to me if you want to have more information.
Tars Webinar - How to conduct eKYC over a chatbotTars
In this webinar, we’re teaming up with folks at Karza Technologies(a leading banking and business intelligence solution provider in India) to show you how you can build an eKYC chatbot for your customer onboarding process.
Use WhatsApp Chatbots to automate 80% of your customer serviceTars
With over 2 billion active users, WhatsApp is the world’s most popular messaging app and increasingly customers prefer to interact with businesses on the platform. If you want to learn about how WhatsApp Chatbots can help you engage your customers better, secure your spot for this webinar today.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
How IT Departments can create a self-help solution using chatbotsTars
In this webinar, we will be looking at a chatbot demo we built for Montana State University to automate setting up university email based on whether the user is a student or faculty member, what device they are using, and other conditions.
We will also cover how a chatbot can automate the entire intake and ticket generation process when queries are complex and require a human. We will demonstrate how to set up our Zendesk live chat integration after the user has generated a ticket for their own issue.
WhatsApp is a multi-purpose messaging application launched in 2009 that allows users to easily share messages, images, and videos across platforms. It has over 1.5 billion users who send over 50 billion messages daily. While initially focused on consumers, WhatsApp has increasingly been used by businesses for functions like marketing, customer service, and internal communication between employees. However, its consumer focus means it lacks some enterprise features around data security, compliance, and integration with other business systems.
How to create a WhatsApp Chatbot for your business using TarsTars
Your customers are on WhatsApp. It’s time for your business to join them over there
WhatsApp Chatbots are finally available on the TARS builder, and we’re hosting this webinar to get you up to speed on how you can make use of them. In this webinar, we explain exactly what a WhatsApp Chatbot is, how you can use them to drive value for your business, and perhaps most importantly, what steps go into building them.
Girish Mathrubootham CEO, Freshworks - Keynote at Refresh 18, Freshworks' glo...Freshworks Inc.
Girish Mathrubootham talks about the future of customer engagement in the SaaS purview - with the three pillars being collaboration, AI and customer 360.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
We are a Start Up in the loyalty & engagement space for consumers, channels & influencers. Our strength lies in our understanding of the marketplace and the key drivers for creating engaging programs.
How businesses can increase marketing ROI through proactive customer serviceTars
The document provides an overview of a webinar on how customer service practices can be extended into the early stages of the buyer journey to improve marketing and conversion rates. It discusses how digital interactions have become impersonal and ineffective at conveying value. Five tactics are presented: 1) replacing forms with conversational chatbots to capture leads, 2) using chatbots to answer FAQs instead of pages, 3) iteratively updating conversations based on customer questions, 4) segmenting lists and personalizing messages, and 5) implementing email drip campaigns. The document argues that bringing back human interactions through conversational technology can help businesses address prospects' needs and improve outcomes.
The document provides strategies for allocating investment funds for a SaaS business, focusing on implementing systems, staffing appropriately, and preventing invoice fraud. It then discusses metrics for measuring acquisition, activation, retention, referrals, and revenue ("Pirate Metrics"). The strategies aim to help businesses evaluate weaknesses in their funnel and align spending to address problem areas, with the goal of scaling effectively as the team grows.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Ben Irons, Digital Director, notonthehighstreet.com.
HubSpot is an inbound marketing software platform that focuses on attracting qualified prospects and converting them into customers. It enables companies to efficiently implement an inbound methodology through tools to attract visitors, convert leads, and close deals. The success of HubSpot relies on creating effective content, and it provides real-time data and analytics to help companies optimize content and increase responses over time.
Are you looking for website analytics that actual matter to your bottom line? Are you confused why people think open and click through rates matter? Do you just want more of the stuff on your website to help you get more business? Then this webinar is for you!
Digital marketing in India continues to grow at an exorbitant rate due to factors including an expanding digital population, falling data and device prices, and an eager, expanding economy. This presentation explores these topics and opportunities for businesses to leverage them via digital marketing.
O3M, www.o3mdm.com is a Chennai based digital marketing agency and Google AdWords Premier Partner.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
This document provides information about chatbots and personalization. It defines a chatbot as a computer program that simulates conversation to facilitate information exchange. Chatbots are described as more engaging, intuitive, fun, and mobile-optimized than forms. Personalization is explained as showing different messages to users based on their responses or characteristics. Various methods for implementing personalization are outlined, including basic branching, data referencing, and conditional jumping. Specific examples of personalized messaging are provided, such as greeting users by name and qualifying leads differently based on responses.
Digitalisation is the next big thing companies are investing in because when they don't, they will fall behind compared to their competition.
Most companies are buying multiple tools without even thinking if it can work together. This leaves the employees using different kind of tools in their daily activity. There are so many different tools that their manual work increases instead of their actual work.
In the world of digital transformation, demographic design is the future. Software should be build entirely for people without juggling in different tools. This is exactly what Freshworks is about, we build software for the people.
Read in this document how your employees can work with easy to use software, working in one environment.
Reach out to me if you want to have more information.
Tars Webinar - How to conduct eKYC over a chatbotTars
In this webinar, we’re teaming up with folks at Karza Technologies(a leading banking and business intelligence solution provider in India) to show you how you can build an eKYC chatbot for your customer onboarding process.
Use WhatsApp Chatbots to automate 80% of your customer serviceTars
With over 2 billion active users, WhatsApp is the world’s most popular messaging app and increasingly customers prefer to interact with businesses on the platform. If you want to learn about how WhatsApp Chatbots can help you engage your customers better, secure your spot for this webinar today.
How to build an NLP chatbot for customer support automationTars
At Tars, we’ve helped businesses automate the bulk of their customer service requests using NLP chatbots and in this webinar, we want to share what we’ve learned from those experiences with you.
Specifically, in this session, we will talk about:
* Where it makes sense to use NLP in a chatbot (and where it doesn’t)
* How NLP in your chatbot can help you deliver a better customer experience
* How you can build and deploy an NLP chatbot on the Tars platform
How IT Departments can create a self-help solution using chatbotsTars
In this webinar, we will be looking at a chatbot demo we built for Montana State University to automate setting up university email based on whether the user is a student or faculty member, what device they are using, and other conditions.
We will also cover how a chatbot can automate the entire intake and ticket generation process when queries are complex and require a human. We will demonstrate how to set up our Zendesk live chat integration after the user has generated a ticket for their own issue.
WhatsApp is a multi-purpose messaging application launched in 2009 that allows users to easily share messages, images, and videos across platforms. It has over 1.5 billion users who send over 50 billion messages daily. While initially focused on consumers, WhatsApp has increasingly been used by businesses for functions like marketing, customer service, and internal communication between employees. However, its consumer focus means it lacks some enterprise features around data security, compliance, and integration with other business systems.
How to create a WhatsApp Chatbot for your business using TarsTars
Your customers are on WhatsApp. It’s time for your business to join them over there
WhatsApp Chatbots are finally available on the TARS builder, and we’re hosting this webinar to get you up to speed on how you can make use of them. In this webinar, we explain exactly what a WhatsApp Chatbot is, how you can use them to drive value for your business, and perhaps most importantly, what steps go into building them.
Girish Mathrubootham CEO, Freshworks - Keynote at Refresh 18, Freshworks' glo...Freshworks Inc.
Girish Mathrubootham talks about the future of customer engagement in the SaaS purview - with the three pillars being collaboration, AI and customer 360.
How to boost customer engagement using a quiz chatbotTars
In this webinar, we are going to explore how you can extract more ROI from these tools by combining them together. We’ll show you how you can administer quizzes through a chatbot and drive more conversions in the process.
We are a Start Up in the loyalty & engagement space for consumers, channels & influencers. Our strength lies in our understanding of the marketplace and the key drivers for creating engaging programs.
How businesses can increase marketing ROI through proactive customer serviceTars
The document provides an overview of a webinar on how customer service practices can be extended into the early stages of the buyer journey to improve marketing and conversion rates. It discusses how digital interactions have become impersonal and ineffective at conveying value. Five tactics are presented: 1) replacing forms with conversational chatbots to capture leads, 2) using chatbots to answer FAQs instead of pages, 3) iteratively updating conversations based on customer questions, 4) segmenting lists and personalizing messages, and 5) implementing email drip campaigns. The document argues that bringing back human interactions through conversational technology can help businesses address prospects' needs and improve outcomes.
The document provides strategies for allocating investment funds for a SaaS business, focusing on implementing systems, staffing appropriately, and preventing invoice fraud. It then discusses metrics for measuring acquisition, activation, retention, referrals, and revenue ("Pirate Metrics"). The strategies aim to help businesses evaluate weaknesses in their funnel and align spending to address problem areas, with the goal of scaling effectively as the team grows.
From Click Consult's Benchmark Search Conference 2018, Hilton Manchester Deansgate, 5th September. Presented by Ben Irons, Digital Director, notonthehighstreet.com.
HubSpot is an inbound marketing software platform that focuses on attracting qualified prospects and converting them into customers. It enables companies to efficiently implement an inbound methodology through tools to attract visitors, convert leads, and close deals. The success of HubSpot relies on creating effective content, and it provides real-time data and analytics to help companies optimize content and increase responses over time.
Are you looking for website analytics that actual matter to your bottom line? Are you confused why people think open and click through rates matter? Do you just want more of the stuff on your website to help you get more business? Then this webinar is for you!
Digital marketing in India continues to grow at an exorbitant rate due to factors including an expanding digital population, falling data and device prices, and an eager, expanding economy. This presentation explores these topics and opportunities for businesses to leverage them via digital marketing.
O3M, www.o3mdm.com is a Chennai based digital marketing agency and Google AdWords Premier Partner.
A talk at E-commerce North Show from Dave Chaffey of Smart Insights covering 15 questions to ask about the latest trends including AI and machine learning and user experience.
John Simpson, Kalev Peekna, Cameron Friedlander and Corrie Maguire provide a digital deep dive, equal parts lecture and discussion, designed to help marketers accelerate their digital efforts at the Legal Marketing Association Annual Conference in Austin.
What does it mean to live in a digital-first world? How have leading organizations, such as Boston Consulting Group and Kimberly-Clark, managed to secure buy in for their digital efforts ... and how can law firms do the same? And, maybe most importantly, how do you continuously prove the value/return of a multi-channel approach?
Workshop facilitators John Simpson and Kalev Peekna of One North and Workshop leaders Cameron Friedlander of Kimberly-Clark and Corrie Maguire of the Boston Consulting Group, work to answer these questions and more. Mixing lecture, case studies, exercises and discussion, we explore how we as an industry must utilize digital.
This document outlines a 4-step growth hacking process: 1) Product-market fit - developing a product that solves users' needs based on data and feedback. 2) User acquisition - attracting users through pull, push, and product strategies. 3) Activation - defining and optimizing the actions that lead users to engage with the product. 4) Retention and optimization - focusing on retaining users over time by listening to them, improving the product, and engaging users. The document provides 13 questions to guide growth hacking efforts at each step around understanding users and optimizing the product, marketing, and user experience.
MAGNE Consulting presents their Customer Connect Program, which aims to bridge the gap between brands and customers. The program consists of three main components: Customer Data Management, Online and Offline Marketing Activities, and Analytics. Customer Data Management involves collecting and analyzing customer data to better understand demographics. Marketing Activities work to engage customers through both digital and offline channels based on their interests. Analytics provides insights into marketing performance, trends, and customer preferences to refine business strategies. The presentation outlines the program's benefits and shares examples of its implementation for retailers.
Digital tactics workshop Belfast17 11-14Ernact Create
This document discusses strategies for successful online marketing. It emphasizes understanding customer buying journeys, optimizing content and messaging for different stages, and using multiple channels like search, social media, and nurturing leads over time. The key is having a clear value proposition and objectives, and measuring tactics across the customer lifecycle to optimize success through a unified multi-channel approach.
“COVID-19 has crippled the world, leaving many small medium businesses struggling to survive and many waking up to the reality of re-assessing their business strategies and tactics. Even [b2b / b2c] marketing will have to be adjusted. “
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
The document provides guidance on developing an effective social media strategy and marketing approach. It emphasizes measuring key performance indicators to evaluate success, testing different channels to find what works best for each business or organization, and continually improving efforts based on data. Content should be tailored for different networks based on the target audiences and goals. The overall message is that an organized, measurable social strategy that engages customers and tests new approaches is important for success in 2015 and beyond.
Parachute Digital is a marketing and fundraising consultancy that offers not for profit organisations the opportunity to make more money online and give their supporters a great digital experience.
How to Win the Big Bet on PersonalizationJake Borr
How often do you visit a site and are presented with content that does not pertain to your behavior and interests? While amusing at times, poorly personalized digital experiences can be frustrating for the end user, and reflect negatively on brand image.
Forrester research found that “Only 16% of marketers currently have the capability to capture customer intent and deliver real-time, behavior-based marketing across all channels.” While personalization’s slow adoption can be attributed to its perceived risk, <strong>personalization is a proven winner in terms of delivering greater engagement, sales uplift and repeat website visits
In this webinar, you will hear from Acquia and MRM on how to take the fear out of personalization, and how successful implementation can help your organization:
-Increase revenue from product recommendations
-Drive conversion rates with personalized call-to-actions (CTAs)
-Influence customer purchasing decisions
-Create a more consistent and engaging digital brand experience
Catchy Developer Marketing (B2D) Agency. An overview of services. Richard Hurring
Catchy is a specialist developer marketing agency. We help brands create, build and engage with app developer communities.
Catchy has offices in Europe and the US and services clients globally.
The first step is always the hardest: creating leads. Managing traffic and lead generation is a constant struggle for modern marketers, yet one of the most important KPIs for all companies, especially during this fast-changing digital age.
At #SPEAKEASYASIA Edition 5, our respected speakers from Microsoft, LinkedIn and 2Stallions shared their insights and best practices on how they solved the challenge of generating more leads and traffic, in order to seamlessly turn these leads into sales, from the perspectives of both large corporation to rising start-ups.
Dr Dave Chaffey explains the success factors for creating a digital strategy using the latest examples and research from a range of industries. Omnichannel is relevant to all sectors' and includes examples form sectors including Brands, manufacturers, retail, healthcare, FS and B2B.
The document provides an agenda and overview for DCWW's introduction to user experience workshop. It includes introductions from two UX leads at Huge Inc, an overview of Huge's services and culture, their user-centered design process, examples of good and bad usability, and a case study on freshdirect.com exploring business/user goals, feature prioritization, and concept sketching.
Coffee talk designing customer experience Joseph Ruiz
This document provides guidance on designing a differentiating customer experience. It recommends assessing customers' journeys, diagnosing gaps, and prescribing solutions to monitor and adapt. Key aspects include focusing on consumer centricity by understanding journeys and asking powerful questions. Ten questions are outlined to better understand customers and employees. The document concludes by recommending taking action and provides resources on creating personas, journey maps, and using tools to improve customer service and gather feedback.
The document discusses setting up an effective analytics framework. It outlines eight key phases: 1) attributing traffic sources, 2) defining the sales funnel, 3) integrating data, 4) attributing conversions, 5) optimizing conversions, 6) segmenting prospects, 7) analyzing the post-purchase funnel, and 8) ongoing reporting. It emphasizes regularly analyzing data and taking action. The goal is to understand customer behavior and improve revenue. Setting up the right analytics framework requires auditing current data, developing a collection strategy, and ongoing reporting and analysis.
How digital marketing can drive revenue for construction companies. Lake One
On March 13, Lake One teamed up to present "Building Sustainable Growth" a sales and marketing presentation for the Minnesota Subcontractors Association. Here are our slides on the role of digital in building a pipeline for construction companies.
We have made a brief report about the current and upcoming marketing trends in the Real Estate Industry.
This report covers the following topic:
Current Digital Trends
Commonly Faced Problems
Challenges & Opportunities
A New Approach to Digital Promotions
Future Trends
Similar to Pumpkin spice and cross channel advice - By Nate Ryan, VP of Marketing at HyreCar (20)
Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
Digital Marketing Company in India - DIGI BrooksDIGI Brooks
This infographic provides guidance on marketing analytics, helping businesses grow using tools like Google Analytics and AI, measuring ROI, and analysing future trends to track business development.
https://digibrooks.com/digital-marketing-services/
If you’re at all interested in digital
marketing and in making a name for
your brand online, then it is crucial that
you understand how to properly make
use of content marketing. Content
marketing is currently one of the
biggest trends in digital marketing as a
whole and is an area that many website owners and brands are investing in
heavily right now thanks to the impressive returns that they are seeing.
How to Generate Add to Calendar Link using Cal.etY
Cal.et is a free tool that helps you create “Add to Calendar” links for your events. It supports popular calendar platforms like Google, Apple, Outlook, Yahoo, and Office365. Users can generate short, shareable URLs, customize event details, and even create QR codes for easy access. It’s ideal for embedding event links in emails, websites, and social media, making it easier for participants to save event information directly to their calendars.
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Meta Revolutionizes Product Promotion with Automated Video Catalog Ads.pptxprovidenceadworks416
As a digital marketer, I am thrilled to see Meta revolutionizing product promotion with its new automated video catalog ads. This innovative feature allows anyone to seamlessly integrate dynamic video content into my catalog product ads, enhancing the visual appeal and engagement of campaigns. By leveraging Meta's advanced AI and machine learning capabilities, one can automatically deliver tailored video ads to the most interested users, boosting traffic and conversions. This new approach not only simplifies the ad creation process but also significantly improves performance and ROI.
Advanced Storytelling Concepts for MarketersEd Shimp
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
3 Best “Add to Calendar” Link Generator Tools (2024)Y
“Add to Calendar” link generator tools allow users to create links that add events directly to digital calendars like Google Calendar, Apple Calendar, and Outlook.
These tools simplify event scheduling by generating short URLs or QR codes that, when clicked or scanned, automatically insert event details into a user’s calendar.
They are ideal for streamlining the promotion of events in emails, websites, and social media, enhancing engagement and ensuring attendees don’t miss important dates.
These tools are designed to cater to diverse needs, from personal event planning to professional event promotion, ensuring your attendees can easily add events to their preferred calendar.
Cal.et is a versatile and user-friendly tool that allows you to create “Add to Calendar” links for seamless event scheduling and promotion.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
How to Start Affiliate Marketing with ChatGPT- A Step-by-Step Guide (1).pdfSimpleMoneyMaker
Discover the power of affiliate marketing with ChatGPT! This comprehensive guide takes you through the process of starting and scaling your affiliate marketing business using the latest AI technology. Learn how to leverage ChatGPT to generate content ideas, create engaging articles, and connect with your audience through personalized interactions. From building your strategy and optimizing conversions to analyzing performance and staying updated with industry trends, this eBook provides everything you need to know to succeed in affiliate marketing. Whether you're a beginner looking to start your online business or an experienced marketer wanting to take your efforts to the next level, this guide is your roadmap to success in the world of affiliate marketing.
10. 10
• Ditch the Silos
• Leverage existing tools
• Identify data sources
that help answer
questions to business
goals
Step 1: Unify Data
11. 11
• Use Your CDP/CRM to help you build insights
• Find Commonalities between all users who converted
• Cater your content to your Customers
Step 2: Building Customer Segments
12. 12
• What is it?
• Targeted to the right user
• Relevant to their interests
• Displayed during a key phase
in the user journey
• “If a user has done this…
...then show them that.”
Step 3: Deliver Smart Content
14. 14
Here’s an example
Beginning at Registration, a
HyreCar driver will select all of
the services they plan to drive
for.
Goal: Give high purchase intent
drivers a 15% discount on their first
rental.
20. 20
• In a traditional sense, yes
• Digital Marketing used to be
one slice of the Marketing pie
• Now it is the entire pie
Is Digital Marketing really dead?
21. 21
1. Reciprocity - give what you want to receive
2. Consistency - voluntarily sticking to your word
3. Social Proof - people believe their similar peers
4. Liking - find common ground and genuine praise
5. Authority - establish credibility through expertise
6. Scarcity - the law of supply and demand
6 Principles of Persuasion