Adolf Dassler was born in 1900 in Germany and started manufacturing shoes after World War 1. In 1924, he and his brother Rudolf started a shoe manufacturing company called Dassler Brothers Ltd. However, in 1948 they had a serious argument that split the company, with Adolf starting adidas and Rudolf starting Puma. Adolf continued growing adidas and pioneering shoe designs for athletes. He introduced the three stripe logo and expanded into sports clothing before passing away in 1978, though his legacy lives on through adidas.

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Time Line for
Adolf Dassler
1900
Adolf Dassler
was born in
Herzogenaurac
h, Bavaria,
Germany on
November 3
1920
Adolf
Dassler
made
his first
shoe
after the
First
World
War
1924
Adolf Dassler
and his
brother Rudolf
Dassler
started a
show
manufacturing
company, the
Dassler
Brothers Ltd.
1948
The
Dassler
Brothers
Ltm.
Came to
an end as
Adolf and
Rudolf
had a
serious
argument
1949
The official name
of the company
back then was
‘Adolf Dassler
adidas
Sportschufabrik’.
Rudolf Dassler
opened a sports
brand PUMA.
Adidas clothing
and sports shoes
started having the
logo with three
parallel stripes
Sep. 6, 1978
Adolf
Dassler
died at age
78 after
suffering a
heart
attack. But
his legacy
lives
through his
company

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Adolf Dassler’s
shoe design
 Adolf made an effort to attend every major sporting event to try
to encourage athletes to wear his shoes.
 By 1928 Olympics in Amsterdam, several athletes were
wearing special shoes from the Dassler workshop.
 By the early 1930s, the company was making 30 different shoe
brands for 11 different sports and had nearly 100 employees.
 Adolf also manufactured boots for the Nazi Soldiers for World
War II

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Adolf vs. Rudolf
Adidas vs. Puma
 Adolf and Rudolf worked together, until the rise of Hitler.
 Rudolf was a more devoted Nazi than Adolf.
 When the allies bombed Herzogenaurach – where they
were living – Adolf and his wife climbed into a bomb
shelter that Rudolf and his family were already in.
 Adolf declared that “the dirty bastards are back again”. He
was referring to the allied war planes, but Rudolf was
convinced his brother meant him and his family.
 The damage between them was never repaired.

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Germans and Adidas
 After the Germans won the World Cup Soccer against Hungary,
the Germans all wore Adidas shoes.
 This event helped Adolf recapture his pre-war sales of over 200
000 pairs of shoes per year.
 His company was a dominant supplier of athletic shoes in the
world market.

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Adidas Clothing
 In 1960, Adolf introduced a sports clothing line to complement
sales of him now famous three-stripes shoes.
 At the Olympic Games in Rome, 75% of all athletes wore
Adidas brand shoes.
 In 1963, Adidas started a Ball production, and ever since 1970
the official match ball at a major soccer events has been an
Adidas product

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Adidas in the Present
 “Impossible is nothing captures in one short phrase the
essence of Adidas as a brand, and the attitude that is known
and shared by all athletes around the world. Impossible is
nothing, is the concept behind our brand positioning ‘forever
sports’ that clearly and emotionally communicates our passion
for sport. As an athlete you always strive to go further, break
new ground, surpass your limits. So do we as a brand, to
achieve our mission to be the leading sports brand in the
world.” – President of Adidas

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Impossible is NOTHING!

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