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Ecommerce strategy: building communities to drive revenue and growth

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Building a community around your e-commerce is one of the best things you can do to drive visits and sales.

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Ecommerce strategy: building communities to drive revenue and growth

  1. 1. Ecommerce Strategy: Building Communities To Drive Revenue And Growth Poonam Sagar
  2. 2. Agenda • Introduction • Why • Examples • How • What • Questions
  3. 3. About PT Infotech Solutions • In Indonesia since year 2000 • Team of 60 based in Jakarta • AGILE project management practices • Large client portfolio includes – F&B Online Ordering for Quick Service Restaurants – Online retail storefronts – Home shopping Sites for TV channels
  4. 4. Ecommerce & Digital Media Services • eCommerce Solutions on Magento platform • Mobile Application Development • Web Application Development • Ongoing Maintenance & Support Services • Consultancy
  5. 5. Some Clients
  6. 6. “Making a connection is a basic human need, no different than food or water,” Michael Schutzler, president and CEO of Classmates.com
  7. 7. A community is made of individuals who are bonded together through beliefs, location, or characteristics, and makes you feel accepted and heard…
  8. 8. Why Community Focus 1. How can community content drive organic traffic? 2. How can community content successfully drive conversions? 3. How can communities help drive sales of complex goods? 4. What insights can a community solution built for commerce provide?
  9. 9. Examples
  10. 10. Lego ideas: creative online community • submit ideas for new designs • fans can vote and offer feedback • > 10,000 votes = brand’s official sets • percentage of the final sales
  11. 11. Made Unboxed: share ideas and inspiration
  12. 12. Online Running Community
  13. 13. Sephora Beauty Talk
  14. 14. How to promote your brand positively, and create brand ambassadors out of your most loyal customers?
  15. 15. Understand your target audience – profile of your target audience – What are their demographics? – Where does your customer live? – Interest – Behavior – Add value to customer experience 1
  16. 16. Provide added value through content • Purpose of the content • What does the community like • Be creative • Optimize content • Go where your customers go – fb, Instagram… • Keep track of engagement 2
  17. 17. Making your content and products viral • Keep your content timeless • Use hashtags • Create your own hashtag • Tease your customers • Tag other users • Contests and games • Create private events 3
  18. 18. Keep it Human • Don’t be too serious • Ask for feedback • Listen to your community • Interact on personal level 4
  19. 19. What
  20. 20. Points to Remember • There is a really big difference between audience and community – An audience is one-way & passive – A community is a two-way conversation. A living, breathing thing. Extremely interactive. • A community cannot be forced. • A brand community a high-level strategy supporting business wide goals
  21. 21. Community for Commerce • Make Online Shopping Social • Build Awareness Constantly and Consistently • Harness the Power of Happy Customers • Monitor, Measure and Tweak as required
  22. 22. Questions?
  23. 23. Contact Us PT Infotech Solutions 307, Palma One, Jl H.R.Rasuna Said Jakarta 12950, Indonesia Tel: +62 21 5228775 Fax: +62 21 5228824 url: www.infotech.co.id Email: poonam@infotech.co.id

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