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Pulse Beverage Investor Presentation
Pulse Beverage Corporation, founded in 2011, focuses on developing and marketing nutritional beverages, including natural Cabana® coconut water and functional drinks that leverage scientific formulations for health benefits. The company boasts an experienced management team and a robust distribution network, reaching over 20,000 delivery points across North America. With a market capitalization of $24.07 million, Pulse aims to enhance product offerings and build long-term shareholder value while capitalizing on the growing demand for healthy beverage options.
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Pulse Beverage Investor Presentation
- 1. Pulse Beverage Corporation InvestorPresentation OTCQB: PLSB May 2014 Nutrition Made Simple®
- 2. • Safe Harbor:This presentation contains forward-looking statements relating to anticipated plans, products and financial performance. These statements are not guarantees of future performance, and it is important to remember that actual results may differ – and may differ in a material way – from these forward-looking statements. In addition to the factors that mentioned today, additional factors that could affect actual results can be found in the most recent Annual Report on Form 10-K and the most recent Form 10-Q filed with the Securities and Exchange Commission. The forward-looking statements are made as of today’s date, and the Company assumes no obligation to update any such statements to reflect events or circumstances after today’s date. • This presentation is provided without any warranty or representation of any kind, either express or implied. The Company specifically disclaims all responsibility in respect to any use or reliance of any information, whether financial or otherwise, contained in this presentation. The statements contained within this presentation have not been evaluated by the Food and Drug Administration. The Company’s products are not intended to diagnose, treat, cure or prevent any disease. Forward-Looking Statements 2
- 3. Led by beverageindustry veterans, we develop and market great tasting and nutritional beverages that provide real health benefits. Our expanding portfolio of products consists of Natural Cabana® Coconut Water, Natural Cabana® Lemonade and Limeade and the PULSE® brand of functional beverages – originally developed by Baxter Healthcare. Company Overview 3
- 4. • Beverage industryveterans with significant branding, operations and distribution experience • Members of Pulse team assisted in growth of Clearly Canadian from start- up to a $178 million company • Robust distribution network with 20,000 delivery points for Natural Cabana Lemonade and more than 5,000 delivery points for Natural Cabana Coconut Water (following debut in March 2014), including Kroger, 7-Eleven, Albertsons, Whole Foods, among others • Distribution system includes more than 150 distributors, serving 48 states, plus Canada, Mexico, Panama, Bermuda and Ireland • Free and clear ownership of formulation from Baxter Healthcare Corporation, which invested $10 million to develop • Rapid growth, with two-year ramp that normally takes up to seven years Investor Thesis 4
- 5. Experienced Management Team RobertYates – President and CEO • More than 20 years in beverage industry • Generated approximately $50 million in annual sales for Clearly Canadian Beverage Corporation • U.S. Distribution portfolio has included Monster Energy®, AriZona® Iced Tea, Rock Star Energy Drink®, Vitamin Water®, and Perrier® • Successfully launched his own brand, Kwencher, growing to a 1.7 million case brand in less than two years Parley (Paddy) Sheya – VP and National Sales Manager • More than 30 years of sales and distribution management experience in beverage industry • Extensive track record developing brands and building sales and distribution systems, including leading Clearly Canadian® from start-up to 4.8 million cases in less than three years, and managing Kwencher® sales from start-up to 1.7 million cases in less than two years Ron Kendrick - Chief of Product Development • More than 30 years in beverage industry • Founded Catalyst Development Inc. and was instrumental in creating formulations for many companies, including PULSE® brand functional products for Baxter Healthcare 5
- 6. Advisory Board Members BruceHorton • Co-founded Clearly Canadian Beverage Corporation, serving as CFO and director from 1987 to 1997 • During Clearly Canadian tenure, sales grew from start-up to $178 million Pamela Peeke, M.D. • Internationally recognized expert, physician, scientist and author in the fields of nutrition, stress, fitness and public health • Pew Foundation Scholar in nutrition and metabolism and Fellow of the American College of Physicians • Chief Medical Correspondent for Discovery Health TV; has a national bestselling book, Fit to Live • Chief lifestyle expert for WebMD’s 50-million members and spokesperson for American College of Sports Medicine Don Prest • Financial consultant, expert in accounting, auditing and US GAAP financial reporting • Previously CFO of two publicly traded companies • Served as practice head for large U.S. public company accounting firm from 1993 to 2008 6
- 7. Pulse Beverage CorporationSnapshot Stock price, trading range and market cap data as of 5/22/2014 7 Founded 2011 Headquarters Northglenn, Colorado Trading Symbol OTCQB: PLSB Market cap 24.07 M Stock price $0.47 Shares Outstanding 51.76 M Float 32.3 M 52 week trading range $0.36 - $1.47 Average Volume (3 Month) 36,298 Long Term Debt 0
- 8. Natural Cabana® Lemonadesand Limeades + All-natural lemonades: High-growth market with few entrants + Vast distribution network, laying the groundwork for nutritional/functional beverages Natural Cabana® Coconut Water + Rapidly emerging category targeting consumer trends – “healthy” and “natural” + Category has nearly doubled in revenue every year since 2005 + Debuted in March 2014 PULSE® Brand of Heart Healthy Functional Beverages + Targeting nutritional and functional beverage segment of non-carbonated market + Uniquely positioned in marketplace as product with real science and technology behind health claims; available in select markets Great-Tasting and Nutritional Beverages 8
- 9. Natural Cabana® Lemonadeand Limeade • Refreshing, all-natural, ready-to-drink lemonade and limeade + Distinct, great tasting lemonade and limeade flavors + Significant reduction in calories compared with competition - only 60 calories and 12 grams of sugar per 8 oz. serving + No artificial sweeteners or coloring + 89% of juice drinkers consume lemonade – 36% as favorite + 56% of all teenagers prefer lemonade in the juice category + Lemonade is America’s second favorite juice drink 9
- 10. Natural Cabana® CoconutWater • Rapidly emerging category + Capturing shifting tastes away from soda + WSJ: Coconut water category has nearly doubled in revenue each year since 2005 + Pulse’s competitive edge: Vast distribution network set forth by Natural Cabana® Lemonade + Debuted in March 2014 • In-demand attributes + High-quality and competitively priced + Great tasting and healthy with only 60 calories and 10 grams of sugar per serving + All natural alternative to typical sport drink + High in electrolytes, naturally fat- and cholesterol-free, excellent source of hydration + Made from the highest quality coconuts in the world 10
- 11. The PULSE® Brandof Heart Healthy Functional Beverages • Formulated to be scientifically effective + Utilizes liposome nano-dispersion technology, developed by Baxter Healthcare Corporation, allowing absorption of nutrients and providing competitive advantage over so-called “vitamin beverages” + May be only nutraceutical beverage developed that has functional ingredients to help promote and maintain health + Pulse Beverage owns formulations, rights and trademarks in perpetuity without royalties + Distribution foundation established by Natural Cabana® Lemonade brand + PULSE formulation tastes great 11
- 12. National Distribution inKey Retailers 12
- 13. Speed to Market 13 CompanyReaching 1 Million Cases Vitamin Water 7 years Honest Tea 8.5 years Jones Soda 7 years Clearly Canadian 3 years Pulse is more than half way to reaching a million case threshold in sales in just over three years
- 14. • Function Drinks +Three beverages/seven flavors, emphasis on detox/weight loss/energy, various antioxidants, mostly trace amounts of vitamins and elements • Neuro + Eight beverages/formulations/flavors, lightly carbonated, proprietary blends and vitamins • ZICO + Coconut water brand acquired by Coca-Cola in 2013 • Hubert’s Lemonade + Manufactured by Monster Beverage Corporation Competitive Landscape 14
- 15. • Launch ofNatural Cabana® Coconut Water and Natural Cabana ® Limeade • Natural Cabana® Lemonade featured in all WinCo Food stores throughout the Western region of the United States (Natural Cabana® Coconut Water in 75 percent of WinCo stores) • Eight class “A” distributors in Texas and Louisiana also added Pulse products • Approximately 1,800 stores in Texas and Louisiana now carry Natural Cabana® beverage lines, including Albertsons, Lowe’s, United Supermarkets, Snappy Mart, franchise 7-Elevens, and HEB • Natural Cabana® Coconut Water now available in 132 Fred Meyer stores and 207 Albertsons across Pacific Northwest, including Oregon, Washington Recent Developments 15
- 16. Driving Revenue Growthand Strong Operating Leverage; Building Long-Term Sustainable Shareholder Value Build Worldwide Distribution Network With Natural Cabana® Lemonade Leverage Network To Introduce Natural Cabana® Coconut Water and PULSE® Enhance Product Portfolio; Increase Marketing Initiatives Growth Strategy 16
- 17. • Approximately 20,000grocery, convenience and independent store listings • Natural Cabana Coconut Water in approximately 5,000 stores since March 2014 debut • $1 million in cash as of March 31, 2014 • No long-term debt Key Performance Metrics 17
- 18. • Proven managementteam • Niche products in high growth categories • Great-tasting, low-calorie natural products with consumer appeal • Real nutritional value for PULSE brand functional drinks, as clinically proven and developed by Baxter Healthcare • Expanding distribution network, with more than 80% of Class “A” distributors, such as Independent, Coca-Cola, Pepsi, Dr. Pepper Snapple Group (7-UP), Anheuser-Busch, Miller Coors Molson • Listings at 20,000 retail outlets and growing • Rapid growth, with three-year ramp that normally takes up to seven years • Currently, low market multiple Why Invest in Pulse? 18