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FMB Panasonic APEX
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FMB Partners to bring Panasonic Avionics
Corporation Location Aware Services to APEX
KIRKLAND, WASHINGTON (PRWEB) JANUARY 06, 2015
FUNKYMUNKYBIZ, LLC., DBA FMB Consulting Alliance, a privately held Kirkland, Washington company
announced its partnership with BLEacon™ Technologies to bring Panasonic Avionics Corporation
several location aware services (LAS) demonstrations to the Airline Passenger Experience Association
annual APEX expo, held September 15th-18th in Anaheim.
“This strategic partnership with BLEacon allowed us to rapidly provision, deploy and manage several
demonstrations for hundreds of attendees,“ says Craig Hummel, FMB Founder. “Unlike many
commercial product launches, the APEX event dates weren’t going to change so we had to execute. By
bringing FMB’s product design and development resources together with the BLEacon offering we
were able to go from design to delivery in ten weeks.”
“We are always looking at how technology can enhance the travel experience,” says Steve Sizelove,
Corporate Strategic Innovation at Panasonic Avionics Corporation. “The combination of FMB’s team
and the BLEacon platform brought our ideas to life in a meaningful way.”
The scope of the demonstrations was designed to offer personalized experiences for attendees while
giving meaningful insight to Panasonic Avionics Corporation.
Utilizing Bluetooth Smart and BLEacon’s support for off the shelf hardware and distributed wireless
network architecture, attendees were issued a wearable device based on TI’s SensorTag™
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Founded in 2008, FMB Consulting Alliance product and technology development team works with clients
ranging from start-ups to Fortune 500 global brands helping bring their ideas to life. BLEacon enables
rapid deployment and management of Bluetooth™ low energy devices in support of location aware
services and wireless sensor management.
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2. APEX 2014 BLE Location
Aware Services
development kit. The device was provisioned with personalized information such as the attendees
name, employer, favorite city and beverage of choice.
The registration kiosk, automated drink ordering and delivery system, booth and attendee traf_c `ow,
the immersive “Cool Room” and Smart Seat were just some of the location aware services
demonstrated. Other supported concepts included a smart display rewards program and an interactive
“smart bar”.
The Internet of Things, which many predict will reach over 25 billion units by 2020, is driving new
innovations and opportunities that extend well beyond smartphones, tablet and PC’s and is expected
to have a signi_cant presence at the International Consumer Electronics Show, held January 6th-9th in
Las Vegas.
“This was a great opportunity for validation,” says Ron Dicklin, BLEacon co-Founder and CTO. “It proved
BLEacon is a valid communications and device management system for the rapidly evolving Internet
of Things. Whether you are developing a connected sensor, iBeacon, location aware system, or other
connected device, network connectivity and cloud implementation is paramount. BLEacon signi_cantly
reduces costs and the development time needed to deploy and manage these connected devices.”
“This was a very successful program for FMB and a successful validation for BLEacon,” says Hummel.
“The results have led us to a strategic relationship which included joining forces.”
ABOUT FMB
FMB Consulting Alliance is a full service product design, development and realization consultancy
helping individuals, entrepreneurs, inventors and companies of all sizes bring their ideas to life.
Contact: hum(at)funkymunkybiz(dot)com
Web: http://www.funkymunkybiz.com
ABOUT BLEACON
BLEacon enables the rapid con_guration, deployment and management of Bluetooth low energy
devices supporting location awareness, sensor data collection, and wireless communication. Using
off-the-shelf hardware, RF technology and a cloud-based interface, BLEacon can signi_cantly reduce
development costs and timelines for companies looking to capitalize on the Internet of Things.
Contact: info(at)bleacon(dot)com
Web: http://www.bleacon.com
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“The combination
of FMB’s team and
the BLEacon
platform brought
