Public Relatios Issues
•Download as PPT, PDF•
0 likes•152 views
A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
Report
Share
Report
Share
![[object Object],[object Object],“ Corporate blogging: Wal-Mart's fumbles” More than three dozen of FORTUNE 500 companies now produce blogs. CEOs of these corporations claim that they deserve the same voice that public has and will continue to blog. Why? Blogs allow the public to put a face on corporations and ultimately decide what they personally think; however, this allows corporations to fabricate an image that often times neglects major ethical issues.](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Takehomequiz4
The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
When Corporations Fumble
The document discusses several instances where corporations have had issues with blogs and user-generated content. It describes how Walmart's PR firm was found to be behind fake positive blogs about the company. It also discusses how Sony created a fake blog to promote its PlayStation Portable. The document also addresses privacy issues like AOL releasing user search data and a security breach on MySpace that exposed minors' private content. It describes legal actions taken against companies for violating privacy laws related to collecting kids' information online without parental consent. Finally, it discusses issues with user-generated contests and ads where content generated was more critical of the companies than they anticipated.
Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
410 Quiz4
The document discusses several issues related to poor internet usage and online marketing practices:
1) Some companies use fake blogs and personas to promote their brands, but this is deceptive to consumers and can damage trust if discovered.
2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Faces Of Marketing Deception And Child Neglect For
The document discusses several examples of deceptive marketing practices used by companies to promote their products, including Walmart creating fake blogs, Sony creating a fake blog, and food companies illegally collecting personal information from children. It also discusses how allowing consumers to create ads, as Chevy did, can backfire if negative messages are spread. Overall, the document warns about the ethics of companies using deception to advertise and collecting private user data without consent.
Recommended
Takehomequiz4
The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
When Corporations Fumble
The document discusses several instances where corporations have had issues with blogs and user-generated content. It describes how Walmart's PR firm was found to be behind fake positive blogs about the company. It also discusses how Sony created a fake blog to promote its PlayStation Portable. The document also addresses privacy issues like AOL releasing user search data and a security breach on MySpace that exposed minors' private content. It describes legal actions taken against companies for violating privacy laws related to collecting kids' information online without parental consent. Finally, it discusses issues with user-generated contests and ads where content generated was more critical of the companies than they anticipated.
Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
410 Quiz4
The document discusses several issues related to poor internet usage and online marketing practices:
1) Some companies use fake blogs and personas to promote their brands, but this is deceptive to consumers and can damage trust if discovered.
2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Faces Of Marketing Deception And Child Neglect For
The document discusses several examples of deceptive marketing practices used by companies to promote their products, including Walmart creating fake blogs, Sony creating a fake blog, and food companies illegally collecting personal information from children. It also discusses how allowing consumers to create ads, as Chevy did, can backfire if negative messages are spread. Overall, the document warns about the ethics of companies using deception to advertise and collecting private user data without consent.
How eBay, Amazon and Alibaba Fuel the World's Top Illegal Industry — the Coun...
The document discusses how major online marketplaces like eBay, Amazon, and Alibaba have unintentionally fueled the global trade of counterfeit products, which is now estimated to be the world's largest criminal enterprise worth over $500 billion annually. Online marketplaces have made it easy for counterfeiters to sell fake goods directly to consumers around the world without needing to meet suppliers in person. While the companies have taken steps to address the problem, counterfeiters are able to open new accounts and play a cat-and-mouse game that keeps the sale of fake goods ongoing and difficult to fully prevent.
Adv410 Quiz 4
The document discusses several issues relating to advertising, public relations, and privacy online. It mentions that a PR firm wrote against one of its major clients, Walmart. It also discusses how corporate bloggers need a human voice and transparency. The document also briefly outlines issues like AOL releasing user search data, violations of COPPA laws by companies like MySpace, and challenges with user-generated content contests that did not post finalists or allowed negative feedback about products.
Pointof Articles
The document discusses several examples of corporate misbehavior related to blogging and viral marketing campaigns. It describes how a pro-Walmart blog was found to be run by the company's PR firm, how Ruckus.com and Sony created fake profiles to promote their brands, and how privacy lapses at AOL, MySpace, and Xanga exposed users' personal information. It also outlines how Hershey, Mrs. Fields', Malibu Rum, and Chevrolet ran contests or promotions that lacked proper consent or transparency.
Quiz4stuff
Three PR firms are caught running fake blogs to promote their clients. Edelman ran three blogs promoting Walmart but written by their own employees. Ruckus Network created a fake Facebook profile to collect 300,000 email addresses to market their company. A blog promoting a Sony PSP for Christmas was actually run by a PR firm hired by Sony, showing companies still try to trick readers with fake blogs despite the risks.
Trusting Our Internet
The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.
Quiz 4
The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
Companies support-lgbt-community
banyak perusahaan yang mendukung LGBT. keputusan di tangan kamu masing masing. #marikitabelajar #marikitaberpikirjernih
January 2010 Spam Report
McAfee's January 2010 spam report found that spam volumes increased in mid-December due to spam advertising discounted Pfizer drugs from Chinese websites. However, tougher domain registration laws in China may soon make it harder for spammers to operate there. Spammers also take advantage of free website hosting services to temporarily use their legitimate reputation before being blacklisted. The report analyzed the top celebrities featured in spam subject lines in 2009, with Angelina Jolie and Barack Obama being the most common individuals mentioned.
Fake Blogs
The document discusses some issues with how corporations and websites interact with consumers and users. It mentions how some companies have used fake people to promote themselves online or collect personal information from children without parental permission. The document also gives examples of consumer marketing campaigns that backfired when users took the opportunities to generate negative or unauthorized content instead.
Q4 Powerpoint
Corporate marketing strategies on the internet have come under scrutiny for potentially taking advantage of consumers and violating privacy. Some companies have used fake blogs to generate publicity, while social media sites like MySpace and Xanga failed to properly protect private information shared by children from being accessed by unauthorized adults. Search logs released by AOL were also criticized for risking users' anonymity by potentially identifying individuals based on the topics and personal nature of their queries.
signmesh snapshot - top 10 of July 2017
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Affiliates Under Fire: Next Steps, Best Practices
Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/state law enforcement actions.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Tom Cohn, Partner, LeClair Ryan
rescue - USNews
This document discusses various options consumers have for complaining or seeking assistance when they have issues with companies or products. It describes government agencies like the Federal Trade Commission and Consumer Product Safety Commission that handle complaints, though their resources have been reduced. It also discusses nonprofit groups like the Better Business Bureau, local consumer protection offices, and some for-profit websites that will advocate on a consumer's behalf in exchange for fees. The document provides advice on the best routes to take depending on the nature of the complaint and potential limitations different organizations face due to budget cuts.
Freelancer.com is the biggest aussie company you've never heard of
Freelancer.com is Australia's largest company that most people have never heard of. Founded in 2008 by Matt Barrie in a granny flat, it has grown to a $700 million company that connects freelance workers with clients online. It has around 9 million users and allows complex work like web design and accounting to be done remotely by workers in developing countries. Barrie predicted Freelancer will continue growing rapidly as online outsourcing of services increases globally in the same way Amazon and eBay grew for goods.
614 part 7 cases specifically (built in instant messaging
1. There should be a global standard for toy manufacturing to ensure child safety worldwide. Benefits include consistent safety levels and enforcement. Drawbacks could include costs of compliance for manufacturers and less flexibility for countries. Overall a standard would help prioritize child health over all others.
2. The US should place more emphasis on its relationship with China regarding toy exports since China manufactures 80% of US toys. The US could conduct more frequent and rigorous inspections of Chinese factories. It could also negotiate agreements with penalties if inspections find violations. Increased oversight would help ensure Chinese manufacturers follow safety standards.
3. All countries
Soap's 2010 Predictions for Digital
If there's one thing we love more than lists, it's attempting to prove our psychic powers. So here are our predictions for 2010.
Flogs, Farticles, Facebook, Fraud, FTC, oh F%*!
Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Sarah de Diego, Attorney, De Diego Law (Moderator)
Jim Banks, CEO, Spades Media (Twitter @jimbanks)
Susannah Booth, Senior Partner Manager, Union Square Media
Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro)
Tom Cohn, Partner, LeClair Ryan
Am Days
The document summarizes FTC enforcement actions against affiliate marketers from 2011-2012. It discusses how the FTC obtained orders halting fake news sites marketing acai berry weight loss products with deceptive claims. It outlines settlements with affiliate marketers and networks that banned negative option marketing and required stringent claim substantiation and third party monitoring. The FTC continued targeting both affiliate marketers and advertisers using deceptive practices and imposed monetary judgments and asset forfeitures of over $1 million in some cases.
Desiderata
La Desiderata es un documento anónimo del siglo XVII que ofrece consejos para vivir feliz. Aunque originalmente se pensó que fue encontrado en una iglesia en 1693, probablemente fue escrito por Max Hermann en 1927. El texto aconseja caminar en paz entre el ruido, llevarse bien con los demás, escuchar otras perspectivas, evitar personas agresivas, no compararse con otros, disfrutar los logros y planes, ser precavido pero no cínico, aceptar consejos de mayores y no turbarse por miedos
Water Cycle
This work is done for students in the promotion of our College Seminar Lady of the Valley, and of course by our English teacher, Jimmy H. profesror Vergara. If I remember, my name Juank.
More Related Content
What's hot
How eBay, Amazon and Alibaba Fuel the World's Top Illegal Industry — the Coun...
The document discusses how major online marketplaces like eBay, Amazon, and Alibaba have unintentionally fueled the global trade of counterfeit products, which is now estimated to be the world's largest criminal enterprise worth over $500 billion annually. Online marketplaces have made it easy for counterfeiters to sell fake goods directly to consumers around the world without needing to meet suppliers in person. While the companies have taken steps to address the problem, counterfeiters are able to open new accounts and play a cat-and-mouse game that keeps the sale of fake goods ongoing and difficult to fully prevent.
Adv410 Quiz 4
The document discusses several issues relating to advertising, public relations, and privacy online. It mentions that a PR firm wrote against one of its major clients, Walmart. It also discusses how corporate bloggers need a human voice and transparency. The document also briefly outlines issues like AOL releasing user search data, violations of COPPA laws by companies like MySpace, and challenges with user-generated content contests that did not post finalists or allowed negative feedback about products.
Pointof Articles
The document discusses several examples of corporate misbehavior related to blogging and viral marketing campaigns. It describes how a pro-Walmart blog was found to be run by the company's PR firm, how Ruckus.com and Sony created fake profiles to promote their brands, and how privacy lapses at AOL, MySpace, and Xanga exposed users' personal information. It also outlines how Hershey, Mrs. Fields', Malibu Rum, and Chevrolet ran contests or promotions that lacked proper consent or transparency.
Quiz4stuff
Three PR firms are caught running fake blogs to promote their clients. Edelman ran three blogs promoting Walmart but written by their own employees. Ruckus Network created a fake Facebook profile to collect 300,000 email addresses to market their company. A blog promoting a Sony PSP for Christmas was actually run by a PR firm hired by Sony, showing companies still try to trick readers with fake blogs despite the risks.
Trusting Our Internet
The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.
Quiz 4
The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
Companies support-lgbt-community
banyak perusahaan yang mendukung LGBT. keputusan di tangan kamu masing masing. #marikitabelajar #marikitaberpikirjernih
January 2010 Spam Report
McAfee's January 2010 spam report found that spam volumes increased in mid-December due to spam advertising discounted Pfizer drugs from Chinese websites. However, tougher domain registration laws in China may soon make it harder for spammers to operate there. Spammers also take advantage of free website hosting services to temporarily use their legitimate reputation before being blacklisted. The report analyzed the top celebrities featured in spam subject lines in 2009, with Angelina Jolie and Barack Obama being the most common individuals mentioned.
Fake Blogs
The document discusses some issues with how corporations and websites interact with consumers and users. It mentions how some companies have used fake people to promote themselves online or collect personal information from children without parental permission. The document also gives examples of consumer marketing campaigns that backfired when users took the opportunities to generate negative or unauthorized content instead.
Q4 Powerpoint
Corporate marketing strategies on the internet have come under scrutiny for potentially taking advantage of consumers and violating privacy. Some companies have used fake blogs to generate publicity, while social media sites like MySpace and Xanga failed to properly protect private information shared by children from being accessed by unauthorized adults. Search logs released by AOL were also criticized for risking users' anonymity by potentially identifying individuals based on the topics and personal nature of their queries.
signmesh snapshot - top 10 of July 2017
Explore top 10 signs of this month. Get your monthly update of the most innovative signs selected by our readers from across different industries. Signs are clustered into 5 broad categories: consumer insights, business innovation, communication, experience & partnerships.
Affiliates Under Fire: Next Steps, Best Practices
Recent FTC cases showed it will act against anyone imitating news sites or making false ad claims online. This session will help you review compliance and avoid federal/state law enforcement actions.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Tom Cohn, Partner, LeClair Ryan
rescue - USNews
This document discusses various options consumers have for complaining or seeking assistance when they have issues with companies or products. It describes government agencies like the Federal Trade Commission and Consumer Product Safety Commission that handle complaints, though their resources have been reduced. It also discusses nonprofit groups like the Better Business Bureau, local consumer protection offices, and some for-profit websites that will advocate on a consumer's behalf in exchange for fees. The document provides advice on the best routes to take depending on the nature of the complaint and potential limitations different organizations face due to budget cuts.
Freelancer.com is the biggest aussie company you've never heard of
Freelancer.com is Australia's largest company that most people have never heard of. Founded in 2008 by Matt Barrie in a granny flat, it has grown to a $700 million company that connects freelance workers with clients online. It has around 9 million users and allows complex work like web design and accounting to be done remotely by workers in developing countries. Barrie predicted Freelancer will continue growing rapidly as online outsourcing of services increases globally in the same way Amazon and eBay grew for goods.
614 part 7 cases specifically (built in instant messaging
1. There should be a global standard for toy manufacturing to ensure child safety worldwide. Benefits include consistent safety levels and enforcement. Drawbacks could include costs of compliance for manufacturers and less flexibility for countries. Overall a standard would help prioritize child health over all others.
2. The US should place more emphasis on its relationship with China regarding toy exports since China manufactures 80% of US toys. The US could conduct more frequent and rigorous inspections of Chinese factories. It could also negotiate agreements with penalties if inspections find violations. Increased oversight would help ensure Chinese manufacturers follow safety standards.
3. All countries
Soap's 2010 Predictions for Digital
If there's one thing we love more than lists, it's attempting to prove our psychic powers. So here are our predictions for 2010.
Flogs, Farticles, Facebook, Fraud, FTC, oh F%*!
Overview of recent regulation, lawsuits and laws that impact online marketing. Compliance doesn’t have to kill conversions so we’ll discuss how to run a compliant campaign while still making money.
Experience level: Intermediate
Target audience: Affiliates/Publishers
Niche/vertical: Compliance
Sarah de Diego, Attorney, De Diego Law (Moderator)
Jim Banks, CEO, Spades Media (Twitter @jimbanks)
Susannah Booth, Senior Partner Manager, Union Square Media
Vladimir Karetnikov, Media Buyer, Westwood Promotion Inc. (Twitter @westwoodpro)
Tom Cohn, Partner, LeClair Ryan
Am Days
The document summarizes FTC enforcement actions against affiliate marketers from 2011-2012. It discusses how the FTC obtained orders halting fake news sites marketing acai berry weight loss products with deceptive claims. It outlines settlements with affiliate marketers and networks that banned negative option marketing and required stringent claim substantiation and third party monitoring. The FTC continued targeting both affiliate marketers and advertisers using deceptive practices and imposed monetary judgments and asset forfeitures of over $1 million in some cases.
What's hot (18)
How eBay, Amazon and Alibaba Fuel the World's Top Illegal Industry — the Coun...
How eBay, Amazon and Alibaba Fuel the World's Top Illegal Industry — the Coun...
Freelancer.com is the biggest aussie company you've never heard of
Freelancer.com is the biggest aussie company you've never heard of
614 part 7 cases specifically (built in instant messaging
614 part 7 cases specifically (built in instant messaging
Viewers also liked
Desiderata
La Desiderata es un documento anónimo del siglo XVII que ofrece consejos para vivir feliz. Aunque originalmente se pensó que fue encontrado en una iglesia en 1693, probablemente fue escrito por Max Hermann en 1927. El texto aconseja caminar en paz entre el ruido, llevarse bien con los demás, escuchar otras perspectivas, evitar personas agresivas, no compararse con otros, disfrutar los logros y planes, ser precavido pero no cínico, aceptar consejos de mayores y no turbarse por miedos
Water Cycle
This work is done for students in the promotion of our College Seminar Lady of the Valley, and of course by our English teacher, Jimmy H. profesror Vergara. If I remember, my name Juank.
Horror Jorge
La segunda guerra mundial fue el conflicto más grande de la historia que enfrentó a las potencias aliadas contra las del Eje y dejó más de 70 millones de muertos. Los horrores incluyeron el genocidio de millones de judíos y otros grupos en campos de concentración nazis así como los bombardeos atómicos de Hiroshima y Nagasaki, que dejaron cientos de miles de víctimas. Tras la guerra, las Naciones Unidas aprobaron la Declaración Universal de Derechos Humanos para promover la p
香港六合彩
他就是这样香港六合彩理解和尊重艺术，从细微处香港六合彩维护和弘扬中华民族文化，并成为民族产业的支香港六合彩持者。2002年，在中香港六合彩环经营六十余年，被《财富》杂志评为世界十五大香港六合彩餐厅之一的“镛记”酒楼百年大庆，诚邀张奥伟先生为纪念画册作序。他十分慎重香港六合彩地找到我说：“我不擅中文，请你动脑筋、下功夫，香港六合彩写一篇有民族特色的文章，还要用你的书法写香港六合彩出来。”
按照他的香港六合彩要求，我代他写了这篇,香港六合彩食者，岂止民以为天哉，达官贵胄，肥尚巨贾，皆奉之不怠。食之为物，首香港六合彩重味也。夫味，不偏不邪谓之正，五味调和谓之醇，香港六合彩正者，长食不伤，醇者，久食不厌。臻以此，可谓夺造物香港六合彩之精，通神只灵，可谓识天机而入无为之境。故香港六合彩可历久不亏，日月常新。镛之为记，以食为业凡六香港六合彩十载，食客风起云涌，辉辉煌煌，岂偶然哉。”
张先生看我写得龙飞香港六合彩凤舞，听我读得抑扬顿挫，竟喜欢得手舞香港六合彩足蹈，像小孩似的拍手叫好。《壹周刊》杂志介绍了香港六合彩这个故事，还戏称我为“大状枪手”。
遗香港六合彩憾的是，这么善良的长者，没香港六合彩有被心脏病和肠癌所折服，竟因为睡觉前划火柴点香港六合彩雪茄烟时燃着丝质睡衣，不幸烧伤，在医院救治两个香港六合彩多月后，因心肺衰竭及真菌感染，于2003年12月不幸香港六合彩去世，令我痛心疾首。
Descubra Este Lindo PaíS
El documento es un poema que celebra la belleza y la paz de Costa Rica. Describe la bandera del país ondeando bajo un cielo azul y la labor del pueblo que conquistó prestigio y honor a través de su trabajo. El poema expresa orgullo por la tierra y la gente de Costa Rica, y desea que siempre prevalezcan el trabajo y la paz.
Viewers also liked (7)
Similar to Public Relatios Issues
Quiz 4 Powerpoint
The document discusses several problems with online marketing techniques:
1. Some companies use fake blogs and "meat puppets" to promote products in a misleading way without revealing the true corporate source.
2. User information is sometimes collected and used by companies without proper consent or in ways that violate privacy policies. For example, AOL accidentally released users' search logs and MySpace had a security glitch exposing private profiles.
3. Marketing campaigns that encourage user-generated content can backfire if users create negative or parody videos, as happened with some contests run by Banana Boat and Chevy.
Problems On The Internet With New Technology
The document discusses several issues around privacy and deception on the internet that have affected companies in recent years. These include Sony creating a fake blogger to promote its PlayStation Portable, Walmart being caught with a fake travel blog, and privacy violations by companies like Hershey Foods, Xanga, and AOL that released people's private information or data online without their consent.
Quiz 4
New marketing strategies are considered, some of which are unethical. These include creating fake blogs ("flogs") and fake online personas ("meat puppets" and "sock puppets") to promote companies. Some companies release users' private search data for marketing purposes. User-generated online contests may be rigged. Laws like COPPA aim to protect children's privacy online by regulating how personal information is collected from those under 13, but some companies have faced large fines for violations.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
July28 pres2
This document provides a summary of news and current events across various topics including social media, PR/media relations, digital/mobile technology, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and consumers now spending more time on mobile apps than the web.
Quiz4 Ppt
Large companies have been caught abusing their power and deceiving consumers in several ways such as by creating fake positive reviews, violating privacy policies, and rigging contests. Specifically, Walmart employees posed as normal customers online, Sony created a fake blog to promote their PSP, and marketing companies have used "meat puppets," "sock puppets," and other deceptive tactics. Additionally, privacy violations have occurred through MySpace not protecting underage user profiles, AOL releasing search information, and food companies collecting child data without permission. Some contests have also been called into question like a video contest winner being accused of plagiarism and a Chevy ad contest receiving negative submissions on gas prices and global warming.
Aug1 pres2
The document provides a summary of current events and trends in social media, PR/media relations, digital/mobile technology, and general news from July 15, 2011. Key topics included Saudi women using social media to fight for the right to drive, the Oslo bombing being caught on video and shared online, and location-based apps providing customized local information to users. Confidence in traditional news sources like newspapers and TV was rising according to a poll. The space shuttle Atlantis completed its final mission and non-stop high-speed trains were proposed as an innovative new form of transportation.
Digital Disguise1
1. Some companies disguise their identity when blogging online in order to persuade consumers and build brand support in a hidden manner, which is considered unethical.
2. For example, Walmart and Sony created fake blogs and videos promoting their products without disclosing that they were associated with the companies.
3. In contrast, Chevy allowed open consumer reviews of its vehicles even if negative, taking a transparent approach without disguising its involvement.
Corporations and the Internet
Corporations blogging and using social media comes with both opportunities and risks. While many large companies now have corporate blogs, some like Wal-Mart have gotten into trouble by outsourcing their blogging to PR firms. User-generated content on brand sites has also backfired at times by hurting brands. Social networks face privacy and age restriction challenges, as seen when MySpace was hacked, exposing private user information and underage profiles.
The failures of social media
Several companies experienced social media failures by lacking authenticity and transparency in their campaigns. Walmart paid a couple to blog positively about staying in Walmart parking lots, without disclosing this. Skittles' live Twitter feed displayed offensive messages. GM's viral video campaign allowed critics to create negative ads about the company. These examples show that companies must thoughtfully plan social media campaigns, avoid fake interactions, and be transparent about relationships to maintain credibility.
Adv 410 Quiz
Many companies use deceptive practices online such as creating fake blogs and profiles to influence consumers and gather private information. Several companies also collected information from children under 13 without proper consent. Some social networking sites failed to protect children's privacy. While some companies held user-generated content contests fairly, others had issues with transparency and fairness.
Quiz4
Public relations firms have faced criticism for creating fake fan blogs and personas to promote companies like Wal-Mart and Sony without disclosing their involvement. Social media sites have struggled to keep children's profiles private, with Myspace failing to prevent hackers from viewing underage profiles and other sites allowing kids under 13 to register without parental consent in violation of regulations. Some companies have also encountered backlash for appearing to manipulate user-generated content in contests and ads, such as accusations that Malibu Rum rigged a YouTube contest and negative ads produced in a Chevrolet commercial contest.
Epgp 030 samir singh-cyber squatting
Cyber squatting refers to registering domain names that are identical or similar to existing trademarks with the intent of profiting from their goodwill. It became an issue in the 1990s when some individuals began registering famous company or brand names as domains in hopes of reselling them. While early squatters tried to sell domains back to trademark owners, they eventually began using domains to divert traffic to their own sites. This required new laws beyond traditional trademark protection. The US was first to pass an anti-cybersquatting law in 1999 allowing trademark owners to take legal action against bad faith registrations or uses of domains confusingly similar to their marks. Other countries addressed squatting through national laws and existing trademark directives.
Aug3 pres2
This document provides a summary of news and current events across various topics including social media, digital/mobile technology, PR/media relations, and general current events. Key updates include Saudi women using social media to fight for the right to drive, the bombing in Oslo being caught on YouTube and Twitter, and location-based apps providing customized recommendations to users based on their geographic location. It also mentions the launch of the last space shuttle mission and a potential breakthrough in clean energy creation.
Adv410 Quiz4
The document discusses several examples of privacy violations and issues with transparency on the internet:
1) Walmart and Sony were found to have created fake blogs and websites to promote their brands without disclosing their involvement.
2) AOL and Myspace allowed users' private data and information to be exposed without consent.
3) User-generated content sponsored by companies backfired in some cases, with videos or ads criticizing the sponsoring company.
As user activity and engagement online increases, establishing trust through privacy and transparency is important for honest internet interactions.
Darkside
The document discusses various topics related to internet privacy and security. It outlines common internet crimes like identity theft, fraud, and pornography. It provides statistics on demographics of victims and perpetrators. It also discusses the risks of third-party applications on social media platforms and how to better protect privacy through settings and awareness of permissions. The document stresses that users must research applications before installing and limit what they share online to reduce security risks.
Power Point
Companies have used deceptive tactics in blogs, obtaining private user information, and user-generated advertising that have damaged consumer trust. Specifically, companies created fake blogs, used fictional online profiles to gather private data, and held contests that appeared to give users control over branding but were actually attempts at viral marketing. The document recommends that companies instead adopt transparent, two-way communication with users through open discussion of problems and their resolution, to build mutual understanding and respect.
The Practice of Public Relations, 12 th edition., Fraser P. Seitel.docx
The Practice of Public Relations, 12 th edition., Fraser P. Seitel, Chapter 5
Case Study Uber Success Brings Uber Public Relations Problems
Behold the phenomenon that is Uber. The 21st century personal taxi cab service, headquartered in San Francisco, is worth approximately $50 billion and isn’t even public. It is a staple in 300 cities in 58 countries, employs 300,000 drivers and generates annual revenues of $10 billion.
Uber Impactful
Uber was founded in 2009 by Travis Kalanick and Garrett Camp as a transportation network company that uses an app to allow consumer to submit a trip request then routed to Uber’s nexus of drivers. Uber lore suggests that Kalanick and Camp hatched the idea one snowy night in Paris when they couldn’t find a cab. Almost immediately, the concept disrupted taxi companies and governments around the world. Meanwhile, private investors piled on to finance the upstart company, assuring it of one of history’s most monumental public offerings—if and when it decides to go public. Uber’s impactful growth appeared unstoppable. In the summer of 2015, CEO Kalanick announced plans to invest $1 billion in China, increasing to 65 the number of Chinese cities served by Uber. Despite challenges from entrenched taxi companies and the Chinese government, Kalanick predicted that China might turn out to be a more important market for Uber even than the U.S.
Uber Arrogant
Despite Uber’s roaring success, it suffered public relations problems from its start. One primary reason was its not-yet-40-year-old CEO Kalanick. While any Silicon Valley “disruptor” must be a feisty competitor by nature, the Uber founder found himself in more hot water virtually every time he opened his mouth. On the long-standing industry he wished to dethrone, CEO Kalanick immediately enraged taxi drivers and local governments when he declared, “It’s not Pinterest where people are putting up pins. You’re changing the way cities work, and that’s fundamentally a third rail. We’re in a political campaign, and the candidate is Uber and the opponent is an a—hole named Taxi.” On the upstart competitor Lyft raising money to challenge Uber, Kalanick made a veiled threat to investors, “Just so you know, we’re going to be fund-raising after this, so before you decide whether you want to invest in them, just make sure you know that we are going to be fund-raising immediately after.” When asked by an interviewer about his skyrocketing “desirability” as young CEO of a multi-billion company, he responded, “Yeah, we call that ‘Boob-er.’” And if that didn’t reflect enough public relations tone deafness, Kalanick followed the comment up by blaming the media for reporting a claim by a political organizer that she was choked by an Uber driver; dismissing the accusation that Uber was somehow liable “for these incidents that aren’t even real in the first place.” Unfortunately for the CEO and his company, Uber’s public relations “incidents” kept on coming.
Uber Crises
Kalan ...
Social Media Marketing
The document discusses why social media is important for businesses. It notes that traditional media is declining while digital media like social networks and videos are growing rapidly. The document provides examples of large and small businesses that have successfully used social media like Southwest Airlines, H&R Block, and Zappos to connect with customers and increase sales. It concludes that as customers increasingly use social media, all businesses must adopt social media strategies to effectively communicate and build relationships.
July6 presentation2
Women in Saudi Arabia are using social media to fight for their right to drive. They have been posting photos of themselves driving on Twitter and Facebook in their campaign. A petition supported by Hillary Clinton asks Subaru to boycott Saudi Arabia until women are allowed to drive. Ryan Dunn, a member of the TV show Jackass, died in a car crash where both he and his passenger were intoxicated. Google Chrome launched a campaign on YouTube called "It Gets Better" to stop bullying of LGBT youth.
Similar to Public Relatios Issues (20)
The Practice of Public Relations, 12 th edition., Fraser P. Seitel.docx
The Practice of Public Relations, 12 th edition., Fraser P. Seitel.docx
Recently uploaded
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
Top mailing list providers in the USA.pptx
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
buy old yahoo accounts buy yahoo accounts
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Schedule Unveiled
2022 Vintage Roman Numerals Men Rings
Discover timeless style with the 2022 Vintage Roman Numerals Men's Ring. Crafted from premium stainless steel, this 6mm wide ring embodies elegance and durability. Perfect as a gift, it seamlessly blends classic Roman numeral detailing with modern sophistication, making it an ideal accessory for any occasion.
https://rb.gy/usj1a2
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto RicoCorey Perlman, Social Media Speaker and Consultant
Social media for business Digital Transformation and IT Strategy Toolkit and Templates
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Recruiting in the Digital Age: A Social Media Masterclass
In this masterclass, presented at the Global HR Summit on 5th June 2024, Luan Wise explored the essential features of social media platforms that support talent acquisition, including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok.
2024-6-01-IMPACTSilver-Corp-Presentation.pdf
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection -Introduction to Social Dreaming
#Systems Psychodynamics
#Innovation
#Creativity
#Consultancy
#Coaching
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Explore the fascinating world of the Gemini Zodiac Sign. Discover the unique personality traits, key dates, and horoscope insights of Gemini individuals. Learn how their sociable, communicative nature and boundless curiosity make them the dynamic explorers of the zodiac. Dive into the duality of the Gemini sign and understand their intellectual and adventurous spirit.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Company Valuation webinar series - Tuesday, 4 June 2024
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
How to Implement a Real Estate CRM Software
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
Recently uploaded (20)
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...
Authentically Social by Corey Perlman - EO Puerto Rico
Authentically Social by Corey Perlman - EO Puerto Rico
Digital Transformation and IT Strategy Toolkit and Templates
Digital Transformation and IT Strategy Toolkit and Templates
Recruiting in the Digital Age: A Social Media Masterclass
Recruiting in the Digital Age: A Social Media Masterclass
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Unveiling the Dynamic Personalities, Key Dates, and Horoscope Insights: Gemin...
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
The Influence of Marketing Strategy and Market Competition on Business Perfor...
Company Valuation webinar series - Tuesday, 4 June 2024
Company Valuation webinar series - Tuesday, 4 June 2024
Public Relatios Issues
- 1. Deception, Deceit and Dilemmas amongst Public Relations