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Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
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410 Quiz4
The document discusses several issues related to poor internet usage and online marketing practices:
1) Some companies use fake blogs and personas to promote their brands, but this is deceptive to consumers and can damage trust if discovered.
2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
Quiz 4 Powerpoint
The document discusses several problems with online marketing techniques:
1. Some companies use fake blogs and "meat puppets" to promote products in a misleading way without revealing the true corporate source.
2. User information is sometimes collected and used by companies without proper consent or in ways that violate privacy policies. For example, AOL accidentally released users' search logs and MySpace had a security glitch exposing private profiles.
3. Marketing campaigns that encourage user-generated content can backfire if users create negative or parody videos, as happened with some contests run by Banana Boat and Chevy.
Trusting Our Internet
The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.
Corporations and the Internet
Corporations blogging and using social media comes with both opportunities and risks. While many large companies now have corporate blogs, some like Wal-Mart have gotten into trouble by outsourcing their blogging to PR firms. User-generated content on brand sites has also backfired at times by hurting brands. Social networks face privacy and age restriction challenges, as seen when MySpace was hacked, exposing private user information and underage profiles.
Faces Of Marketing Deception And Child Neglect For
The document discusses several examples of deceptive marketing practices used by companies to promote their products, including Walmart creating fake blogs, Sony creating a fake blog, and food companies illegally collecting personal information from children. It also discusses how allowing consumers to create ads, as Chevy did, can backfire if negative messages are spread. Overall, the document warns about the ethics of companies using deception to advertise and collecting private user data without consent.
Digital Disguise1
1. Some companies disguise their identity when blogging online in order to persuade consumers and build brand support in a hidden manner, which is considered unethical.
2. For example, Walmart and Sony created fake blogs and videos promoting their products without disclosing that they were associated with the companies.
3. In contrast, Chevy allowed open consumer reviews of its vehicles even if negative, taking a transparent approach without disguising its involvement.
The Selling of Counterfeit Goods on Social Media
BrandBastion is specialized in managing user-engagement at scale for brands, advertisers, publishers and organizations. We have five years of experience with processing user generated content, taking actions and providing detailed insight across many different industries. We’re an official Instagram Partner and offer coverage in 43 languages. BrandBastion works with 300+ accounts such as Netflix, TechCrunch and DealDash.
Social Networking Project
Social networking sites have changed communication in several ways. They have expanded people's networks and provided more ways to communicate within those networks. Some argue social media has improved communication by making it more efficient, while others argue it has hindered verbal communication skills. Both businesses and government agencies now monitor social media to engage with people and gather information for various purposes.
S O C I A L N E T W O R K I N G P R O J E C T
Social networking sites have become popular ways for people to communicate. They allow users to create profiles, connect with friends, share photos and videos. Social networking can be effective for businesses to promote products, monitor popularity and get customer feedback. It also benefits government agencies by helping them monitor social media for investigations and stay engaged with constituents. In education, social networking helps students connect and schools promote their programs to prospective students.
Actiance whitepaper-social-media-legal-issues-canada
This document discusses several key legal issues related to social media use in Canada. It covers privacy concerns, content ownership, intellectual property infringement, employment law issues, and criminal liability. Regarding privacy, employees generally do not have an expectation of privacy over work devices or accounts but consent is required for social media checks. Employers typically own work-related social media content and contacts. Intellectual property laws apply to social media to prevent copyright and trademark infringement. Employment laws govern issues like harassment, discrimination, and unfair competition related to social media use.
New Problems in PR
Public relations faces new challenges from deceptive online marketing practices. Some companies create fake social media profiles and blogs to mislead customers into providing personal information, while others hire street artists for guerrilla marketing campaigns without proper disclosure. Additionally, companies must take care to protect customer privacy as required by law when minors are involved, and viral marketing campaigns can backfire if not carefully monitored.
Be presentation social network.61,65,70
Social networking services allow users to create profiles, connect with other users who share interests, and view each other's profiles. Some key points:
- Early social networks included communities on services like AOL and Geocities, while Facebook is now the largest network.
- Users create profiles, add friends, share updates and media. Networks may have groups, videos, forums and mobile access.
- Issues include privacy as users share personal info, potential for bullying, and data access and control. Networks are also used in investigations and to monitor behavior.
- Networks have applications in business, government, education, healthcare and dating. Monetization occurs through ads, virtual goods, branding and sponsored content.
Chapter 11 Learning Objectives1. Be familiar with Facebook’s o
Facebook was founded by Mark Zuckerberg as a college project and has grown to become the largest social network in the world with over 2 billion users. It has faced many challenges including privacy issues and generating revenue from mobile users. Despite these issues, Facebook remains highly profitable due to its strong network effects and the switching costs of recreating social connections elsewhere. Zuckerberg maintains control over the company through a dual-class share structure. Sheryl Sandberg has also played a key role in Facebook's operations and financial success.
Internet and the local business
This article, written by Rahul Gupta, Product Manager at Lexity.com, was published in issue 07 of the Social Technology Quarterly.
Summary: As the Internet transforms the way people consume, disintermediation has offered consumers direct access to products and information that otherwise would require a mediator. Although this is an advantageous aspect, this can affect and impair the way local businesses run.
Designing for Privacy NY Studio—10/04/21
The document discusses best practices for designing digital experiences that protect user privacy, including avoiding "dark patterns" that trick users, being transparent about what personal data is collected and how it is used, and obtaining explicit user consent before collecting or sharing sensitive personal information. It emphasizes designing with privacy as the default setting and embedding privacy into the design from the start.
Questions from short readings.pdf
The document discusses the intensifying battle over online privacy and how it is reshaping the internet and digital advertising industry. Major players like Apple and Google are enacting privacy changes that restrict how user data can be collected and used for personalized advertising. This is disrupting businesses that rely on targeted ads and leading companies to explore alternatives like subscriptions and price increases. It remains to be seen if personalized ads and online privacy can coexist in this new landscape.
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Quiz4
- 1. The Internet Becomes the Playground for Company Treachery