Takehomequiz4
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The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
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A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
When Corporations Fumble
The document discusses several instances where corporations have had issues with blogs and user-generated content. It describes how Walmart's PR firm was found to be behind fake positive blogs about the company. It also discusses how Sony created a fake blog to promote its PlayStation Portable. The document also addresses privacy issues like AOL releasing user search data and a security breach on MySpace that exposed minors' private content. It describes legal actions taken against companies for violating privacy laws related to collecting kids' information online without parental consent. Finally, it discusses issues with user-generated contests and ads where content generated was more critical of the companies than they anticipated.
Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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The document discusses several issues related to poor internet usage and online marketing practices:
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A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
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Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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The document discusses several issues related to poor internet usage and online marketing practices:
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2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
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The document discusses several examples of deceptive marketing practices used by companies to promote their products, including Walmart creating fake blogs, Sony creating a fake blog, and food companies illegally collecting personal information from children. It also discusses how allowing consumers to create ads, as Chevy did, can backfire if negative messages are spread. Overall, the document warns about the ethics of companies using deception to advertise and collecting private user data without consent.
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Three PR firms are caught running fake blogs to promote their clients. Edelman ran three blogs promoting Walmart but written by their own employees. Ruckus Network created a fake Facebook profile to collect 300,000 email addresses to market their company. A blog promoting a Sony PSP for Christmas was actually run by a PR firm hired by Sony, showing companies still try to trick readers with fake blogs despite the risks.
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Corporate marketing strategies on the internet have come under scrutiny for potentially taking advantage of consumers and violating privacy. Some companies have used fake blogs to generate publicity, while social media sites like MySpace and Xanga failed to properly protect private information shared by children from being accessed by unauthorized adults. Search logs released by AOL were also criticized for risking users' anonymity by potentially identifying individuals based on the topics and personal nature of their queries.
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The document discusses several issues around privacy and deception on the internet that have affected companies in recent years. These include Sony creating a fake blogger to promote its PlayStation Portable, Walmart being caught with a fake travel blog, and privacy violations by companies like Hershey Foods, Xanga, and AOL that released people's private information or data online without their consent.
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The document discusses several problems with online marketing techniques:
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2. User information is sometimes collected and used by companies without proper consent or in ways that violate privacy policies. For example, AOL accidentally released users' search logs and MySpace had a security glitch exposing private profiles.
3. Marketing campaigns that encourage user-generated content can backfire if users create negative or parody videos, as happened with some contests run by Banana Boat and Chevy.
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Corporations blogging and using social media comes with both opportunities and risks. While many large companies now have corporate blogs, some like Wal-Mart have gotten into trouble by outsourcing their blogging to PR firms. User-generated content on brand sites has also backfired at times by hurting brands. Social networks face privacy and age restriction challenges, as seen when MySpace was hacked, exposing private user information and underage profiles.
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1. Some companies disguise their identity when blogging online in order to persuade consumers and build brand support in a hidden manner, which is considered unethical.
2. For example, Walmart and Sony created fake blogs and videos promoting their products without disclosing that they were associated with the companies.
3. In contrast, Chevy allowed open consumer reviews of its vehicles even if negative, taking a transparent approach without disguising its involvement.
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This document provides 30 tips for using social media effectively in business. Some key tips include offering behind-the-scenes content to engage customers, demonstrating your company's products or services through multimedia, interacting genuinely with online visitors rather than ignoring their comments, and addressing dissatisfied customers quickly to prevent negative word-of-mouth. Social media allows businesses to find new customers, target advertising, and build communities around their brand or industry.
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Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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Many companies use deceptive practices online such as creating fake blogs and profiles to influence consumers and gather private information. Several companies also collected information from children under 13 without proper consent. Some social networking sites failed to protect children's privacy. While some companies held user-generated content contests fairly, others had issues with transparency and fairness.
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The documents provide information about eBay's business model and strategy. eBay is the world's largest online marketplace that allows individuals and businesses to buy and sell goods and services to each other. Some key points include:
1) eBay's core strength is its massive global user base and marketplace platform that facilitates consumer to consumer transactions based on trust.
2) The company has pursued strategic growth through acquisitions of companies like PayPal and Skype to expand into new areas like online payments and communications.
3) eBay faces threats from competitors, needs to continually innovate and enhance its platform to engage users, and is impacted by broader economic and market conditions.
Extra credit #11 page max12 pt. font1 inch marginsDouble s.docx
Extra credit #1
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1) What makes a decision in business an “ethics” decision?
2) Regarding the UBER case, which of the actions mentioned in the article would count as an ethics
case under the definition in #1? Go over each action listed in the article (for UBER) and explain
how or how it is not an “Ethics” issue.
Ahh, Thanksgiving, the time of year to stop the daily drudgery and give thanks for what we have. To be grateful for our family, friends and health. Maybe this is also a perfect time to be thankful for all the wonderful things technology start-ups have done for society.
There’s Facebook, which has magically enabled more than 1.3 billion people to connect with one another from anywhere on the globe. There’s Google, which continues to hand out great products, such as search and mail, like free ice cream samples on a warm summer day. We can even give special thanks to Snapchat, which enables teenagers to share ephemeral pictures and videos that won’t catch up to them later.
Then, of course, there’s Uber, which has made hailing a taxi feel less like a prison sentence and more like you’re Donald Trump.
But while we’re thankful for all that these companies have done, I’m not sure how thankful these companies are for us.
While (most) start-ups have been on better behavior this year, there have been dozens of instances when they acted poorly, even unethically — sometimes playing fast and loose with our personal information, other times taking advantage of the lack of government oversight.
Let’s recap a few instances this year: Facebook thought it was perfectly O.K. to make people into unwitting guinea pigs when it manipulated over a half-million people’s news feeds to change the number of positive and negative posts they saw as part of a psychological study.
Snapchat seemed fine not fixing a privacy breach that compromised the phone numbers and user names of as many as 4.6 million accounts. (The company also refused to take any responsibility for the breach, even though it knew about the problem in advance.) Google continued to treat privacy like it was a just a silly thing, when the company updated its privacy policy to scan people’s emails.
And then (you know where this is going) there’s Uber, which took unethical corporate behavior to a new level.
Uber tried to eviscerate its rival, Lyft, by aggressively poaching drivers, sabotaging its fund-raising and ordering and canceling more than 5,000 fake rides. Then last week, a media storm was set off when an Uber executive had discussed the idea of trying to dig up dirt on journalists who wrote negative things about it. And, the cherry on top, the company admitted it could geo-track any Uber consumer with an internal tool called “God View.”
Yikes!
Uber is “the most ethically challenged company in Silicon Valley,” said an investor in Lyft, the PayPal co-founder, Peter Thiel, in an interview with CNN Money.
While every industry has it ...
Facebook e-commerce: the next big thing?
REUTERS/Mike Segar"/>^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^BIG BRAND STORES FLOPS...
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