Q4 Powerpoint
•Download as PPT, PDF•
0 likes•137 views
Corporate marketing strategies on the internet have come under scrutiny for potentially taking advantage of consumers and violating privacy. Some companies have used fake blogs to generate publicity, while social media sites like MySpace and Xanga failed to properly protect private information shared by children from being accessed by unauthorized adults. Search logs released by AOL were also criticized for risking users' anonymity by potentially identifying individuals based on the topics and personal nature of their queries.
Report
Share
Report
Share
![Marketing Ploys via the Internet ,[object Object]](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
Recommended
Trusting Our Internet
The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Quiz4
Public relations firms have faced criticism for creating fake fan blogs and personas to promote companies like Wal-Mart and Sony without disclosing their involvement. Social media sites have struggled to keep children's profiles private, with Myspace failing to prevent hackers from viewing underage profiles and other sites allowing kids under 13 to register without parental consent in violation of regulations. Some companies have also encountered backlash for appearing to manipulate user-generated content in contests and ads, such as accusations that Malibu Rum rigged a YouTube contest and negative ads produced in a Chevrolet commercial contest.
Quiz 4
The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
Quiz 4 Powerpoint
The document discusses several problems with online marketing techniques:
1. Some companies use fake blogs and "meat puppets" to promote products in a misleading way without revealing the true corporate source.
2. User information is sometimes collected and used by companies without proper consent or in ways that violate privacy policies. For example, AOL accidentally released users' search logs and MySpace had a security glitch exposing private profiles.
3. Marketing campaigns that encourage user-generated content can backfire if users create negative or parody videos, as happened with some contests run by Banana Boat and Chevy.
Team1 the good, the bad, and the ugly 00
Social networking sites allow users to connect with friends and family, but also present some risks. They can be used positively to share information or find employment, but employers may also check profiles. Some users have lost jobs due to objectionable content. Cyberbullying is also a risk, and in one case led to a teenage girl's suicide. Criminals sometimes use social networks to identify targets for burglary or identity theft. While social networks have benefits, users must be cautious about privacy settings and not posting information that could enable harm.
Social Media: Implications for Intellectual Property Law
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
Likes, Tweets & #’s, Oh My! Elevate Your Social Media Audit
Likes, Tweets & #’s, Oh My! Elevate Your Social Media AuditKnobbe Martens - Intellectual Property Law
The document provides 5 key steps for conducting a social media audit of a company's online presence:
1. Conduct a search of all social media platforms to identify all accounts, including any unauthorized profiles.
2. Identify any unauthorized or fake accounts claiming to represent the company and take appropriate action.
3. Check each authorized profile to ensure it is complete, consistent with the company's branding and marketing strategy, and optimized for the specific platform.
4. Consider the demographics of each platform's users to evaluate how best to utilize each one.
5. Evaluate goals and track engagement for each profile to determine which are most important and how to improve content.Recommended
Trusting Our Internet
The document discusses three instances where companies damaged user trust through privacy or identity issues. Wal-Mart used a fake identity in a company blog, AOL accidentally released user data publicly, and Xanga allowed underage users without parental consent in violation of privacy laws. All three issues threatened user trust in the companies by compromising privacy or misleading users about identities.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Quiz4
Public relations firms have faced criticism for creating fake fan blogs and personas to promote companies like Wal-Mart and Sony without disclosing their involvement. Social media sites have struggled to keep children's profiles private, with Myspace failing to prevent hackers from viewing underage profiles and other sites allowing kids under 13 to register without parental consent in violation of regulations. Some companies have also encountered backlash for appearing to manipulate user-generated content in contests and ads, such as accusations that Malibu Rum rigged a YouTube contest and negative ads produced in a Chevrolet commercial contest.
Quiz 4
The document discusses several articles related to corporate blogging, online privacy issues, and online advertising contests. Specifically, it mentions that Walmart's corporate blog was created by a PR firm and not well received. It also discusses "meat puppets" which are fake online profiles used to generate buzz. Additionally, it outlines privacy issues where AOL and Myspace released user information and how social media sites can violate privacy laws related to collecting info from minors. Finally, it briefly describes online contests by Malibu Rum and Chevy that generated some negative feedback.
Quiz 4 Powerpoint
The document discusses several problems with online marketing techniques:
1. Some companies use fake blogs and "meat puppets" to promote products in a misleading way without revealing the true corporate source.
2. User information is sometimes collected and used by companies without proper consent or in ways that violate privacy policies. For example, AOL accidentally released users' search logs and MySpace had a security glitch exposing private profiles.
3. Marketing campaigns that encourage user-generated content can backfire if users create negative or parody videos, as happened with some contests run by Banana Boat and Chevy.
Team1 the good, the bad, and the ugly 00
Social networking sites allow users to connect with friends and family, but also present some risks. They can be used positively to share information or find employment, but employers may also check profiles. Some users have lost jobs due to objectionable content. Cyberbullying is also a risk, and in one case led to a teenage girl's suicide. Criminals sometimes use social networks to identify targets for burglary or identity theft. While social networks have benefits, users must be cautious about privacy settings and not posting information that could enable harm.
Social Media: Implications for Intellectual Property Law
With the rise of social media comes the rise of user-generated content that infringes the intellectual property rights of others. Learn about areas of concern such as defamation, patent, copyright, trademark and trade secret, how to establish effective social media policies for clients that prevent infringement, and how to educate your client to control and monitor use of their IP in social media.
Likes, Tweets & #’s, Oh My! Elevate Your Social Media Audit
Likes, Tweets & #’s, Oh My! Elevate Your Social Media AuditKnobbe Martens - Intellectual Property Law
The document provides 5 key steps for conducting a social media audit of a company's online presence:
1. Conduct a search of all social media platforms to identify all accounts, including any unauthorized profiles.
2. Identify any unauthorized or fake accounts claiming to represent the company and take appropriate action.
3. Check each authorized profile to ensure it is complete, consistent with the company's branding and marketing strategy, and optimized for the specific platform.
4. Consider the demographics of each platform's users to evaluate how best to utilize each one.
5. Evaluate goals and track engagement for each profile to determine which are most important and how to improve content.aw-trust-how-to-talk-to-your-children
The document provides information and advice for parents on how to talk to their children about human trafficking. It defines sex trafficking and outlines some basic tools for protecting children, such as knowing where they are, what they do online, talking to them about exploitation, and knowing warning signs of abuse. It also discusses starting age-appropriate conversations, internet safety, social media use, and warning signs of trafficking in younger children and teens. The goal is to give parents insight and strategies for discussing this difficult topic at different age levels to help keep children safe from commercial sexual exploitation.
Legal Implications Of Social Media
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Demand Your dotRights
Company names mentioned herein are the property of, and may be trademarks of, their respective owners and are for educational purposes only.
Spotlight Handout Non-LE 2
Spotlight is a web application created by Thorn, Digital Reasoning, the McCain Institute, and Google that uses machine learning algorithms to organize data from online commercial sex advertisements. It provides law enforcement with intelligence and leads on suspected human trafficking networks to help identify victims. Spotlight prioritizes leads and connects disparate data sources to aid investigations. It has helped locate ads for a 16-year-old trafficking victim across two states. Spotlight is offered free to law enforcement and NGOs to improve identification of victims and effectiveness of trafficking investigations.
The Legal Implications of Social Media
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
MinoskyAnthony754
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
Social Media and Intellectual Property
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
Online privacy concerns (and what we can do about it)
User's online privacy is constantly in a state of flux. Witness Google's consolidation of their privacy polices, ever changing Facebook rules or how commerce determines how sites handle user data, and then note the lack of any opt-out for the user when these changes occur. Online entities make these changes not for the benefit of the user, but for the benefit of the shareholders, obviously, but if they can do this now, they can do it later. Simply put, a privacy policy today can change tomorrow; and user's privacy can be thrown by the wayside. Knowing this should signal an alarm for everyone to understand HOW their data is being stored and used online. We'll look at recent developments that have caused concern among privacy advocates, poke fun at some of the silly ways these new measures are sold to the populace and then cover what can be done to increase users' privacy online utilizing common sense and open source software. (Presented at the St. Louis Linux User's Group, June 20, 2013)
Pp 410
Web sites are using deceptive marketing techniques like allowing underage kids to sign up without parental consent and creating fake online profiles to steal personal information, which risks legal issues. While an interactive Chevy ad campaign was initially successful, it backfired when users wrote negative comments about the company's SUVs and called out issues like poor gas mileage. Overall, the document discusses how some websites are invading privacy and using deception to reach consumers, especially children, which could lead to legal problems if not addressed.
Marti digital citizen presentation
A 2008 study found that parents do not understand how their teens interact online. A UCLA study found that 71% of 12-17 year olds have been cyberbullied in the past year, but only 10% reported it due to fears of restrictions on their online activities by parents. The document discusses issues around privacy, social media use, and parenting in the digital age.
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...Business Development Institute
Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.
www.bdionline.comSocial Media Law: The Legal Do's and Don'ts of Social Media
This presentation provides an overview of social media law, that is, the legal issues involved in using social media. The presentation provides practical examples of how those issues come about in the business world and provides ways to minimize the risks associated with those issues, including the use of social media policies.
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...
This legally focused MENGinar will educate you on the risks of using Social Media along with other digital businesses. It will provide ways to help highlight:
What is social media law?
What are the more common legal issues related to businesses using social media?
How social media law can impact businesses?
What can be done to minimize the risks of those potential legal problems related to using social media?
Do the potential issues raised by using social media mean that it is better for my company to not use social media?
Shawn Tuma is a partner at the law firm BrittonTuma, a full service boutique business law firm that helps clients with all civil matters, including a full range of transaction, litigation, technology, and general counseling services. Shawn’s own broad based experience centers on business, technology, civil litigation, intellectual property litigation, and a unique expertise with cutting-edge legal issues such as computer fraud, information security, and cyber and information law.
Shawn is a frequent speaker on digital business risk issues such as computer fraud, data security, and social media law.
Why does fake news go viral?
A quick description on what causes fake news and why it is so likely to go viral!
Delphian School is an independent, coeducational day and boarding school located in Sheridan, Oregon open to students from around the world. We offer a rigorous academic independent-study program, with a strong emphasis on practical learning, for primary through high school students.
The history of ask.fm
Ask.fm is a global social networking site founded in 2010 that allows users to anonymously send questions to other users. It grew rapidly to over 120 million registered users worldwide, many of whom are young teenagers. However, Ask.fm received criticism for enabling cyberbullying and being linked to teen suicides. In 2014, Ask.com acquired Ask.fm with the goal of improving safety. It has since launched new safety initiatives like an advisory board and tools to help combat bullying.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Care2 womenmam
Women with children are more likely to use social networks like Facebook than the average adult. The fastest growing Facebook segment is women over 55, whose usage increased 175% in the last three months. User engagement on social networks is often associated with promotions and deals, but highly connected individuals are more interested in learning about company culture, values, and policies.
Glenview Values Presentation - Digital Citizens
Presentation given to the Glenview Values meeting on April 14th, 2009. Presenters were Mona Boudreaux, Brian Engle, and Andrew Kohl.
Misuse of personal information
This power point explains how dangerous the misuse of personal information can be, and how to prevent it.
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
More Related Content
What's hot
aw-trust-how-to-talk-to-your-children
The document provides information and advice for parents on how to talk to their children about human trafficking. It defines sex trafficking and outlines some basic tools for protecting children, such as knowing where they are, what they do online, talking to them about exploitation, and knowing warning signs of abuse. It also discusses starting age-appropriate conversations, internet safety, social media use, and warning signs of trafficking in younger children and teens. The goal is to give parents insight and strategies for discussing this difficult topic at different age levels to help keep children safe from commercial sexual exploitation.
Legal Implications Of Social Media
A presentation addressing the legal implications of social media.. These issues include privacy, copyright, trademark, and trade secrets issues for employers, employees and ISPs, as well as the SPAM Act and FTC rules. ALL RIGHTS RESERVED. Contact me at dsaper [at]saperlaw.com if you'd like to use the presentation or if you have any questions.
Demand Your dotRights
Company names mentioned herein are the property of, and may be trademarks of, their respective owners and are for educational purposes only.
Spotlight Handout Non-LE 2
Spotlight is a web application created by Thorn, Digital Reasoning, the McCain Institute, and Google that uses machine learning algorithms to organize data from online commercial sex advertisements. It provides law enforcement with intelligence and leads on suspected human trafficking networks to help identify victims. Spotlight prioritizes leads and connects disparate data sources to aid investigations. It has helped locate ads for a 16-year-old trafficking victim across two states. Spotlight is offered free to law enforcement and NGOs to improve identification of victims and effectiveness of trafficking investigations.
The Legal Implications of Social Media
Presentation by Sara Meaney, co-owner of Comet Branding, a PR+Social Media agency, and Kelly Twigger, owner of ESI Attorneys on the legal implications of social media given at BizTech 2010 in Milwaukee, Wisconsin on April 30, 2010.
MinoskyAnthony754
This document summarizes social media impersonation on platforms like Twitter. It discusses how some individuals assume the identities of famous people or brands on social media to influence others or increase their own self-esteem. While some impersonation is meant humorously, others can be deceptive. The rapid rise of social media has allowed this new form of impersonation to spread quickly. Brands and celebrities now have to deal with maintaining their image in the face of impersonators on social media platforms.
Social Media and Intellectual Property
In the age of social media, intellectual property can be murky territory. In this presentation, Primum Marketing Communications, a Milwaukee-based agency, covers social media implications on copyrights, trademarks, patents, defamation and trade secrets. The presentation also takes a look at some Terms of Service and Privacy Policies for several popular social media sites and covers best practices for marketing your brand without crossing the legal line.
Online privacy concerns (and what we can do about it)
User's online privacy is constantly in a state of flux. Witness Google's consolidation of their privacy polices, ever changing Facebook rules or how commerce determines how sites handle user data, and then note the lack of any opt-out for the user when these changes occur. Online entities make these changes not for the benefit of the user, but for the benefit of the shareholders, obviously, but if they can do this now, they can do it later. Simply put, a privacy policy today can change tomorrow; and user's privacy can be thrown by the wayside. Knowing this should signal an alarm for everyone to understand HOW their data is being stored and used online. We'll look at recent developments that have caused concern among privacy advocates, poke fun at some of the silly ways these new measures are sold to the populace and then cover what can be done to increase users' privacy online utilizing common sense and open source software. (Presented at the St. Louis Linux User's Group, June 20, 2013)
Pp 410
Web sites are using deceptive marketing techniques like allowing underage kids to sign up without parental consent and creating fake online profiles to steal personal information, which risks legal issues. While an interactive Chevy ad campaign was initially successful, it backfired when users wrote negative comments about the company's SUVs and called out issues like poor gas mileage. Overall, the document discusses how some websites are invading privacy and using deception to reach consumers, especially children, which could lead to legal problems if not addressed.
Marti digital citizen presentation
A 2008 study found that parents do not understand how their teens interact online. A UCLA study found that 71% of 12-17 year olds have been cyberbullied in the past year, but only 10% reported it due to fears of restrictions on their online activities by parents. The document discusses issues around privacy, social media use, and parenting in the digital age.
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...Business Development Institute
Presentation: Four Truths About Social Media and Finance
Presented by: Ben Cathers, Social Media Manager, Lightspeed Financial
It's where your customers are: Every single day, your customers are on some type of social media. And chances are, they are doing something finance related. From asking for advice on financial social media sites, to sharing the latest good and bad news about your company to their friends, your customers are connected more to your brand more than you think
It's where your customers research you: Your customers are getting smarter - social media enables them to be. Every day, your customers are researching your brand on social media sites and using that information as a definitive way to make a decision. Your presence on these sites is more important than ever.
It's what your customers want: Your customers want to interact with you via social media. Whether its through Facebook, Twitter, Linkedin or Youtube, or your own internal user community, your customers allow your brand into their personal inbox. They want to interact with your brand. They will allow you into their personal social inbox. Embrace it!
Its where your employees are: Your employees are on facebook. And that brings up a whole host of legal and regulatory issues. Ever have an employee talk about a stock on their personal facebook or twitter page? That could lead to potential issue. Having a social media policy is no longer a "nice to have". It's now as standard as any other legal document.
www.bdionline.comSocial Media Law: The Legal Do's and Don'ts of Social Media
This presentation provides an overview of social media law, that is, the legal issues involved in using social media. The presentation provides practical examples of how those issues come about in the business world and provides ways to minimize the risks associated with those issues, including the use of social media policies.
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...
This legally focused MENGinar will educate you on the risks of using Social Media along with other digital businesses. It will provide ways to help highlight:
What is social media law?
What are the more common legal issues related to businesses using social media?
How social media law can impact businesses?
What can be done to minimize the risks of those potential legal problems related to using social media?
Do the potential issues raised by using social media mean that it is better for my company to not use social media?
Shawn Tuma is a partner at the law firm BrittonTuma, a full service boutique business law firm that helps clients with all civil matters, including a full range of transaction, litigation, technology, and general counseling services. Shawn’s own broad based experience centers on business, technology, civil litigation, intellectual property litigation, and a unique expertise with cutting-edge legal issues such as computer fraud, information security, and cyber and information law.
Shawn is a frequent speaker on digital business risk issues such as computer fraud, data security, and social media law.
Why does fake news go viral?
A quick description on what causes fake news and why it is so likely to go viral!
Delphian School is an independent, coeducational day and boarding school located in Sheridan, Oregon open to students from around the world. We offer a rigorous academic independent-study program, with a strong emphasis on practical learning, for primary through high school students.
The history of ask.fm
Ask.fm is a global social networking site founded in 2010 that allows users to anonymously send questions to other users. It grew rapidly to over 120 million registered users worldwide, many of whom are young teenagers. However, Ask.fm received criticism for enabling cyberbullying and being linked to teen suicides. In 2014, Ask.com acquired Ask.fm with the goal of improving safety. It has since launched new safety initiatives like an advisory board and tools to help combat bullying.
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
Delivered at the regional Association of Private College and University Alumni Directors (PCUAD) meeting in July 2009. Interesting to see how our social networks have grown in usage, but a lot of the questions remain the same. Resources on page 2-3 are still valuable places for information.
Care2 womenmam
Women with children are more likely to use social networks like Facebook than the average adult. The fastest growing Facebook segment is women over 55, whose usage increased 175% in the last three months. User engagement on social networks is often associated with promotions and deals, but highly connected individuals are more interested in learning about company culture, values, and policies.
Glenview Values Presentation - Digital Citizens
Presentation given to the Glenview Values meeting on April 14th, 2009. Presenters were Mona Boudreaux, Brian Engle, and Andrew Kohl.
Misuse of personal information
This power point explains how dangerous the misuse of personal information can be, and how to prevent it.
What's hot (19)
Online privacy concerns (and what we can do about it)
Online privacy concerns (and what we can do about it)
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...
Four Truths About Social Media and Finance - BDI 6.17.10 Financial Services S...
Social Media Law: The Legal Do's and Don'ts of Social Media
Social Media Law: The Legal Do's and Don'ts of Social Media
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...
Social Media Law: It is Real, and, Yes, It Really Can Impact Your Business - ...
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
July 2009 - New Tools for Alumni Outreach, Social Media in Higher Education
Similar to Q4 Powerpoint
Quiz4 Powerpoint
Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
Quiz 4 Ppt
The document discusses several examples of dangers that have arisen from internet use:
Wal-Mart and Sony blogs were actually controlled by PR firms and used fake personas to promote products. Security issues with MySpace and AOL accidentally exposed private user information. Websites like Xanga and food companies collected children's personal data without permission, violating FTC standards. Contests from rum and auto companies led to complaints of rigging or allowing anti-company ads. The internet increasingly uses false identities and exposes private user information, requiring FTC regulation to protect consumers.
Quiz4
Large companies have increasingly used deceptive tactics on the internet to target audiences and market products, crossing legal and ethical lines regarding privacy and integrity. Edelman created fake blogs for Walmart, Ruckus Network set up a false Facebook profile to collect student info, and Sony admitted making "flog" fake blogs, while AOL released user search data publicly. Similar privacy breaches occurred at Hershey, Mrs. Fields, Xanga, and Myspace. As companies dominate the web, they sometimes overlook laws, so stricter regulations are needed to protect internet users' well-being.
Faces Of Marketing Deception And Child Neglect For
The document discusses several examples of deceptive marketing practices used by companies to promote their products, including Walmart creating fake blogs, Sony creating a fake blog, and food companies illegally collecting personal information from children. It also discusses how allowing consumers to create ads, as Chevy did, can backfire if negative messages are spread. Overall, the document warns about the ethics of companies using deception to advertise and collecting private user data without consent.
Blogs, Privacy, and User-generated Content
1) Several blogs promoting Wal-Mart, a PR client of Edelman, were found to be authored by Edelman employees, not actual customers as presented.
2) Ruckus created a fictional persona to attract customers, deceiving readers about the author's authenticity.
3) Zipatoni used viral marketing techniques like blogs to generate buzz for the Sony PSP without disclosing their involvement.
Digital Disguise1
1. Some companies disguise their identity when blogging online in order to persuade consumers and build brand support in a hidden manner, which is considered unethical.
2. For example, Walmart and Sony created fake blogs and videos promoting their products without disclosing that they were associated with the companies.
3. In contrast, Chevy allowed open consumer reviews of its vehicles even if negative, taking a transparent approach without disguising its involvement.
Problems On The Internet With New Technology
The document discusses several issues around privacy and deception on the internet that have affected companies in recent years. These include Sony creating a fake blogger to promote its PlayStation Portable, Walmart being caught with a fake travel blog, and privacy violations by companies like Hershey Foods, Xanga, and AOL that released people's private information or data online without their consent.
When Corporations Fumble
The document discusses several instances where corporations have had issues with blogs and user-generated content. It describes how Walmart's PR firm was found to be behind fake positive blogs about the company. It also discusses how Sony created a fake blog to promote its PlayStation Portable. The document also addresses privacy issues like AOL releasing user search data and a security breach on MySpace that exposed minors' private content. It describes legal actions taken against companies for violating privacy laws related to collecting kids' information online without parental consent. Finally, it discusses issues with user-generated contests and ads where content generated was more critical of the companies than they anticipated.
Adv 410 Quiz
Many companies use deceptive practices online such as creating fake blogs and profiles to influence consumers and gather private information. Several companies also collected information from children under 13 without proper consent. Some social networking sites failed to protect children's privacy. While some companies held user-generated content contests fairly, others had issues with transparency and fairness.
15 in 15 ITGS concepts
This is what me and my partner did for 15 in 15 ITGS. So this is our final product!
by Mariana and Bhargav
Takehomequiz4
The document discusses several articles about issues with corporate blogging and social media use. It describes how Walmart blogs promoting the company were actually written by a PR firm. It also discusses Sony creating a fake blog to promote a product and privacy breaches on MySpace and Xanga that revealed children's personal information. The document examines cases where snack companies and social media sites were fined for violating laws protecting kids' privacy online.
Public Relatios Issues
A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
New Problems in PR
Public relations faces new challenges from deceptive online marketing practices. Some companies create fake social media profiles and blogs to mislead customers into providing personal information, while others hire street artists for guerrilla marketing campaigns without proper disclosure. Additionally, companies must take care to protect customer privacy as required by law when minors are involved, and viral marketing campaigns can backfire if not carefully monitored.
Digital footprints& datamining
You Can Run, But You Can't Hide! - How far should the government regulate the Internet? -Has data mining gone too far? (Great secondary research project.) Digital footprint makeover handouts available at: digitalmakeover.wikispaces.com Find ideas for classroom instruction, also, on this wikispace.
This presentation was a breakout session at WLMA14 and has been updated to reflect recent revelations on medical information mining. We did not even get to discuss the EDUCATIONAL DATA MINING that is occurring on our students and children! Caveat!
410 Quiz4
The document discusses several issues related to poor internet usage and online marketing practices:
1) Some companies use fake blogs and personas to promote their brands, but this is deceptive to consumers and can damage trust if discovered.
2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
Social Media or Social Destruction?
Social networking has benefits like connecting with others and promoting causes, but also risks like cyberbullying, identity theft, and oversharing private information. While social media allows inexpensive promotion for businesses, it can also be used to target personalized ads. Heavy social media use may replace real human interaction and negatively impact brain development in children if not monitored. To reduce risks, users should limit time on sites, adjust privacy settings, and parents should guide children's online activities.
My Online Image
The document discusses how social networking sites like MySpace and Facebook have become important platforms for managing one's online image and reputation. It warns that employers regularly check these sites when hiring and that anything posted online can affect one's career opportunities. The document provides tips on managing privacy settings, avoiding posting inappropriate content, and being aware that others can still access one's private profiles and tag photos. Overall, it emphasizes the importance of curating one's online profile and digital footprint carefully.
Age Verification / “Doing the Right Thing”
http://www.idology.com/about-idology/about-idology/ | The most important thing to know about us is to understand what we do. IDology, Inc provides real-time technology solutions that verify an individual’s identity and age for anyone conducting business online or in a customer-not-present environment. What makes us different is that we do this in a way that builds more confidence with your customers – byprotecting sensitive data and promoting consumer privacy.
Team1 the good, the bad, and the ugly 00
Social networking sites allow users to connect with friends and family, but also present some risks. They can be used positively to share information or find employment, but employers may also check profiles. Some users have lost jobs due to objectionable content. Cyberbullying is also a risk, and in one case led to a teenage girl's suicide. Criminals sometimes use social networks to identify targets for burglary or identity theft. While social networks have benefits, users must be cautious about privacy settings and not posting information that could enable harm.
Internet issues
The document discusses various internet issues including reliability of online information, undesirable websites, data security, phishing, pharming, and email spam. It provides tips for determining the reliability of websites and information found online. Some key points mentioned are to use websites from trusted organizations, consider the purpose and author of websites, and be wary of unsolicited emails attempting to steal personal information. Encryption and secure websites are recommended for sending sensitive data online.
Similar to Q4 Powerpoint (20)
Faces Of Marketing Deception And Child Neglect For
Faces Of Marketing Deception And Child Neglect For
Recently uploaded
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Final ank Satta Matka Dpbos Final ank Satta Matta Matka 143 Kalyan Matka Guessing Final Matka Final ank Today Matka 420 Satta Batta Satta 143 Kalyan Chart Main Bazar Chart vip Matka Guessing Dpboss 143 Guessing Kalyan night 3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Call8328958814 satta matka Kalyan result satta guessing
Satta Matka Kalyan Main Mumbai Fastest Results
Satta Matka ❋ Sattamatka ❋ New Mumbai Ratan Satta Matka ❋ Fast Matka ❋ Milan Market ❋ Kalyan Matka Results ❋ Satta Game ❋ Matka Game ❋ Satta Matka ❋ Kalyan Satta Matka ❋ Mumbai Main ❋ Online Matka Results ❋ Satta Matka Tips ❋ Milan Chart ❋ Satta Matka Boss❋ New Star Day ❋ Satta King ❋ Live Satta Matka Results ❋ Satta Matka Company ❋ Indian Matka ❋ Satta Matka 143❋ Kalyan Night Matka..
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
CALL 8867766396 SATTA MATKA | DPBOSS | KALYAN MAIN BAZAR | FAST MATKA | DPBOSS GUESSING | TARA MATKA | KALYAN CHART | MATKA BOSS
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSDigital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
Understanding User Needs and Satisfying Them
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
Part 2 Deep Dive: Navigating the 2024 Slowdown
Introduction
The global retail industry has weathered numerous storms, with the financial crisis of 2008 serving as a poignant reminder of the sector's resilience and adaptability. However, as we navigate the complex landscape of 2024, retailers face a unique set of challenges that demand innovative strategies and a fundamental shift in mindset. This white paper contrasts the impact of the 2008 recession on the retail sector with the current headwinds retailers are grappling with, while offering a comprehensive roadmap for success in this new paradigm.
TIMES BPO: Business Plan For Startup Industry
Starting a business is like embarking on an unpredictable adventure. It’s a journey filled with highs and lows, victories and defeats. But what if I told you that those setbacks and failures could be the very stepping stones that lead you to fortune? Let’s explore how resilience, adaptability, and strategic thinking can transform adversity into opportunity.
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Recently uploaded (20)
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdf
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Taste
Q4 Powerpoint
- 1. Questionable Marketing Schemes: How far is too far?