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Corporate marketing strategies on the internet have come under scrutiny for potentially taking advantage of consumers and violating privacy. Some companies have used fake blogs to generate publicity, while social media sites like MySpace and Xanga failed to properly protect private information shared by children from being accessed by unauthorized adults. Search logs released by AOL were also criticized for risking users' anonymity by potentially identifying individuals based on the topics and personal nature of their queries.
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Companies have ethical responsibilities when marketing through blogs and social media. Some companies have used deceptive practices like creating fake blogs without disclosing their identity or relationship to clients. Social networking sites also have responsibilities to protect user privacy and security, especially for minors, but some sites have released private user information or allowed children to sign up without parental consent. Both companies and users need to practice ethical behavior and ensure security when sharing personal information online.
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A PR firm admitted to creating fake blogs and stories to promote Walmart. Other companies also use fabricated blogs but it is unknown how many stories are false. While CEOs say corporations deserve a voice, blogs allow companies to create misleading images without addressing ethical issues. There is also a trend of creating fake social media profiles, known as "meat puppets", to collect people's information for marketers. Several companies, including Sony, AOL, MySpace, Xanga, Hershey and Mrs. Fields, have faced fines or issues for deceiving users or violating privacy laws. A rum company contest was accused of being rigged, and a Chevy ad campaign received critical user-generated ads addressing gas mileage.
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Public relations faces new challenges from deceptive online marketing practices. Some companies create fake social media profiles and blogs to mislead customers into providing personal information, while others hire street artists for guerrilla marketing campaigns without proper disclosure. Additionally, companies must take care to protect customer privacy as required by law when minors are involved, and viral marketing campaigns can backfire if not carefully monitored.
Digital footprints& datamining
You Can Run, But You Can't Hide! - How far should the government regulate the Internet? -Has data mining gone too far? (Great secondary research project.) Digital footprint makeover handouts available at: digitalmakeover.wikispaces.com Find ideas for classroom instruction, also, on this wikispace.
This presentation was a breakout session at WLMA14 and has been updated to reflect recent revelations on medical information mining. We did not even get to discuss the EDUCATIONAL DATA MINING that is occurring on our students and children! Caveat!
410 Quiz4
The document discusses several issues related to poor internet usage and online marketing practices:
1) Some companies use fake blogs and personas to promote their brands, but this is deceptive to consumers and can damage trust if discovered.
2) Privacy breaches on social media sites allow unauthorized access to users' personal information, making teenagers and children vulnerable online.
3) User-generated content campaigns aimed at attracting new customers, like contests, can backfire if not properly managed, as losing contestants may feel the competition was unfair and develop negative feelings towards the brand.
Social Media or Social Destruction?
Social networking has benefits like connecting with others and promoting causes, but also risks like cyberbullying, identity theft, and oversharing private information. While social media allows inexpensive promotion for businesses, it can also be used to target personalized ads. Heavy social media use may replace real human interaction and negatively impact brain development in children if not monitored. To reduce risks, users should limit time on sites, adjust privacy settings, and parents should guide children's online activities.
My Online Image
The document discusses how social networking sites like MySpace and Facebook have become important platforms for managing one's online image and reputation. It warns that employers regularly check these sites when hiring and that anything posted online can affect one's career opportunities. The document provides tips on managing privacy settings, avoiding posting inappropriate content, and being aware that others can still access one's private profiles and tag photos. Overall, it emphasizes the importance of curating one's online profile and digital footprint carefully.
Age Verification / “Doing the Right Thing”
http://www.idology.com/about-idology/about-idology/ | The most important thing to know about us is to understand what we do. IDology, Inc provides real-time technology solutions that verify an individual’s identity and age for anyone conducting business online or in a customer-not-present environment. What makes us different is that we do this in a way that builds more confidence with your customers – byprotecting sensitive data and promoting consumer privacy.
Team1 the good, the bad, and the ugly 00
Social networking sites allow users to connect with friends and family, but also present some risks. They can be used positively to share information or find employment, but employers may also check profiles. Some users have lost jobs due to objectionable content. Cyberbullying is also a risk, and in one case led to a teenage girl's suicide. Criminals sometimes use social networks to identify targets for burglary or identity theft. While social networks have benefits, users must be cautious about privacy settings and not posting information that could enable harm.
Internet issues
The document discusses various internet issues including reliability of online information, undesirable websites, data security, phishing, pharming, and email spam. It provides tips for determining the reliability of websites and information found online. Some key points mentioned are to use websites from trusted organizations, consider the purpose and author of websites, and be wary of unsolicited emails attempting to steal personal information. Encryption and secure websites are recommended for sending sensitive data online.
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- 1. Questionable Marketing Schemes: How far is too far?